AbstractDiscover how to launch a successful World Cup mobile strategy
The football World Cup is the most viewed global TV event, with the 2002
tournament in Japan and Korea attracting a cumulative audience of 28.8
billion global viewers, of which an estimated one billion watched the final
itself. In June and July 2006, the tournament will be held in Germany and
provides an opportunity for the telecoms industry to generate significant
revenues. This report discusses how best the telecoms industry can
capitalise from the opportunity presented by the 2006 World Cup. Make sure
you do not lose out on the lucrative rewards on offer by buying this timely
report.
Many operators and vendors, particularly in Europe, will be looking to the
tournament to promote advanced services, such as mobile digital TV. Video
streaming and sophisticated 3D gaming will be amongst the content made
available and pushed by operators. But is this strategy likely to be more
successful than simple text-based services or downloads, such as ringtones
and logos? This report will tell you.
Other key questions answered by this report include:
What are the drivers and challenges to exploiting the 2006 World Cup
opportunity?
What did mobile companies do during the 2002 WC and what can they learn from
this experience?
What activity is taking place by the various industry players?
What applications and content is likely to prove most popular?
What strategies are most likely to generate the most revenues?
How do market dynamics influence strategic options?
The report analyses several ways in which the user experience can be
optimised during the tournament. Visiongain believes that operators should
provide dedicated World Cup portals as a one-stop resource for subscribers
to find football-related content and services. There are early examples of
this approach undertaken by several operators.
The upcoming World Cup also presents a perfect opportunity for the industry
to create end-user communities, in this case based around a shared affinity
towards a national team - whether through mobile blogging, vlogging, IM or
push-to-talk. In addition, pricing strategies are analysed in the report:
how can "all-you-can-eat" bundles be positioned against a "pick-and-mix"
approach involving, for example, SMS goal alerts of selected matches?
Adopting the right strategy depends on a number of factors, all of which
must be carefully considered to guarantee success.
By reading this 100+ page report, you will understand how your company can
better benefit from the huge opportunity that the World Cup presents.
The report also provides:
Revenue forecasts associated with the 2006 World Cup, including by service
type
Analysis of strategies adopted by operators and vendors
Analysis of how the industry should approach the World Cup
Analysis of the use of new technology at the tournament
By ordering this report, you will be in a position to better understand how
you can profit effectively from the worlds most popular sporting event. | 
View Cart
