Abstract
Widely predicted to be overtaken by Samsung to second place in 2004/05,
Motorola has now turned the corner and is setting its sights on challenging
Nokia to become the handset market leader. Since 2004, Motorola's
profitability has improved, largely due to a series of innovative handsets,
which helped the company to distance itself from its closest competitor,
Samsung. This strategy of product innovation has also helped Motorola to
position itself more favourably to challenge Nokia.
Motorola's rise presents threats and opportunities that companies across the
value chain need to be aware of. It is vital for vendors, network operators,
OEMs, ODMs and other players in the wireless value chain to understand the
growing power of Motorola, and plan for emergent strategies. Gain this
understanding by purchasing this report.
Motorola's handset market share grew to almost 19% in 2005 from 15% in 2003,
thanks to products such as the RAZR, which have increased sales and boosted
the company's brand image. The success of RAZR helped Motorola's shipments
increase 41% year-over-year in Q2 2005, outperforming all competitors. With
new models based on a slim design expected in 2006, as well as new services
such as iRadio, Motorola is well positioned to further make market inroads.
Other products, such as the Residential Seamless Mobility Gateway, which
enables hand off calls between Wi-Fi and cellular networks and announced in
the first week of 2006, promise to accelerate fixed-to-mobile substitution.
Motorola is continuing its quest to re-invent itself and is going through a
fundamental transformation, with CEO Ed Zander driving the process. Zander has
revived the company by incorporating radical changes, but further
reorganisation is needed to improve on current success. What are the options
available to Motorola and which areas has it identified as key to future
growth? What happens when rivals start replicating ultra-slim models? These
are some of the key questions answered in this 130+ page report. By buying
this report, you will learn about Motorola's upcoming products and direction,
and help prepare for the future.
The report also answers the following questions:
- What is Motorola's current market positioning, including opportunities for
growth?
- How does Motorola's vision of 'Seamless Mobility' fit into its broader
strategy?
- What are the reasons behind Motorola's recent growth and how can it be
sustained?
- How do Motorola's products and services compare to its rivals?
- What challenges does Motorola face?
- Is Motorola's strategy and handset portfolio adequate to challenge Nokia?
- What can rival manufacturers learn from Motorola and how can they counter
the company's increasing power?
- What partnership opportunities does Motorola present?
The report highlights:
- Motorola's operations, financial performance and strategies
- Motorola's core competencies and product and service portfolio
- Market environment
- Growth opportunities
- Importance of Seamless Mobility
- Future options
- Strategic choices
- Performance of Motorola by region
- Competitive analysis, including shipments, market share, R&D,
manufacturing etc
Who should read this report?
- Network Operators
- Handset makers
- Content Providers
- Specialist Service Providers
- Application developers
- Aggregators
- Distributors
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