Table of Contents
Chapter 1 Executive Summary
- 1.1 Google's Internet Success
- 1.2 Googles Mobile Services
- 1.3 Googles Wireless Services
- 1.4 Googles Future Strategies in Mobile and Wireless
Chapter 2 Introduction
- 2.1 Google - Synonymous with Success
- Chart 2.1: Internet Search Engine Market Share by %, 2005
- 2.2 Google - A Brief History
- Table 2.1: Google Fast Facts, 2005
- 2.3 Methodology
- 2.4 Focus of this report
Chapter 3 Google Current Model and Services
- 3.1 Google
- 3.1.1 Google is
- 3.1.2 Not a Portal
- 3.2 Current Business Strategy
- 3.2.1 A Unique Business Approach
- Chart 3.1: Google Annual Revenue 2001-2005
- 3.2.1.1 Google AdWords
- 3.2.1.2 Google AdSense
- 3.2.1.3 Advertising Importance to Google and the Threat to Other
Industries
- Chart 3.2: Googles Advertising Revenue as % of Total, 2005
- 3.2.2 Google IPO
- Chart 3.3: Google Share Price, IPO vs Q2 2006 Public Offering
- 3.2.2.1 Importance of Public Offerings to Google
- 3.2.3 Acquisitions
- Table 3.1: Google Acquisitions
- 3.2.4 Google Culture
- 3.2.4.1 20% Time for Engineers
- 3.2.4.2 Work Ratio for other Employees
- Table 3.2: Google 70%-20%-10% Time
- 3.3 Core Business - Internet Search
- 3.3.1 A Unique Approach to Internet Search
- 3.3.2 Ease of Use
- 3.3.3 Search History
- 3.3.4 Special Searches
- 3.4 Other Business Areas
- 3.4.1 Google News
- 3.4.2 Gmail
- 3.4.3 Google Maps
- 3.4.4 Google Local
- 3.4.5 Personalised Homepage
- 3.4.6 Froogle
- 3.4.7 Google Blogger and Blog Search
- 3.4.8 Google Calendar
- 3.5 Google's Main Rivals
- 3.5.1 Yahoo!
- 3.5.1.1 Yahoo Mobile
- 3.5.2 Microsoft
- 3.5.3 Googles Rivals Overview
- Table 3.3: Google Main Rivals by Business Area
- 3.5.2.1 Microsoft in Mobile
- 3.6 Googles Current Activities Summary
- Figure 3.1: Google SWOT Analysis
Chapter 4 Google Mobile
- 4.1 Why has Google Entered the Mobile Landscape?
- Chart 4.1: Proportional Revenue, Voice and Data, ($)
- Chart 4.2: Global Mobile Data Revenues, 2006-2011
- 4.2 Google Mobile
- 4.2.1 Google Mobile Background
- Table 4.1: Technologies Available for Google Mobile
- 4.2.2 Google Mobile Internet and Image Search
- 4.2.2.1 Google Mobile WebSearch
- 4.2.2.2 Google Mobile Local Search
- 4.2.2.3 Google Mobile Search User Interface
- 4.2.3 Other Google Mobile Features
- 4.2.3.1 Google Personalised Home
- 4.2.3.2 Google News
- 4.2.3.3 Google SMS
- Table 4.2: Google Mobile Services
- 4.2.3.4 Mobile Gmail
- 4.2.4 Revenue from Google Mobile
- 4.2.4.1 Japanese Advertising Trial
- 4.3 Google Mobile Industry Deals
- 4.3 Google in Mobile Issue for the Industry
- 4.3.1 T-Mobile
- Table 4.3: Typical Mobile Portal Features
- 4.3.2 Vodafone Deal
- Chart 4.3: European Mobile Advertising Revenues, 2006-2011
- 4.3.3 Motorola
- 4.3.4 Sony Ericsson
- 4.3.5 BenQ-Siemens
- 4.3.6 Others
- 4.4 Google Mobile Summary
- Table 4.4: Google Desktop Services for Mobile
Chapter 5 Google Wireless
- 5.1 Why has Google entered Wireless?
- 5.1.1 Impact upon Existing Wireless and Mobile Companies
- 5.2 Google Wireless Ventures
- 5.2.1 Google Wifi in Mountain View
- 5.2.2 Google in San Francisco
- Table 5.1: Google / Earthlink San Francisco Wifi Proposal
- 5.3 Google Wireless Advertising Model
- 5.3.1 Google Patents for Wireless Advertising
- Table 5.2: Google Wireless Advertising Patents
- 5.4 Google Wifi Investment in Fon
- 5.5 Google Talk and VoIP
- 5.6 Google Wireless Summary
Chapter 6 Google Future Strategies for Mobile and Wireless
- 6.1 Google: A Secretive Giant
- 6.2 Google Mobile Market Future
- Chart 6.1: Global Data ARPU Forecast in US Dollars, 2006-2011
- 6.2.1 Google Mobile
- 6.2.1.1 Google Mobile Search and Location Based Advertising
- Chart 6.2: Average Internet Queries per User Session
- 6.2.1.1.1 Acquisitions to Boost Google Mobile Search
- 6.2.1.1.2 More PC Based Google Services to Mobile
- 6.2.1.1.3 Google Video for Mobile
- Chart 6.3: Shipments of Video Playing Enabled Handsets, 2006-2011
- 6.2.1.2 New Google Services for Mobile
- 6.2.1.2.1 Google Voice Search
- Table 6.1: Google Patent for Voice Search Technology
- 6.2.1.2.2 Google Commerce for Mobile
- 6.2.2 Google Growth Through Mobile Partnerships
- Table 6.2: Google's Current Mobile Partnerships
- 6.2.3 Google as an MVNO?
- Table 6.3: Google Attributes for MVNO Status
- 6.2.4 Google Branded Handset?
- 6.3 Google Wireless Future
- 6.3.1 Why would Google Provide Networks?
- 6.3.2 Google Business Model A Threat Through Wireless
- 6.3.2.1 Google Wireless Data Services Threat
- 6.3.2.2 Google Wireless Voice Services Threat
- 6.3.3 Concerns Surrounding Google Wireless
- 6.3.4 Google Wireless Overview
- 6.4 Google Growth
- Table 6.4: Forecast Timeline of Google Mobile and Wireless Strategy,
2006-2008
- 6.4.1 Google Search Market Share Forecast
- Chart 6.4: Google Internet Search Market Share Forecast, 2006-2011
- 6.4.2 Google Revenue Forecast
- Chart 6.5: Google Market Share 2006
- Chart 6.6: Google Market Share 2011
Chapter 7 Conclusions and Recommendations
- 7.1 Conclusions
- 7.1.1 Is Google a Threat to The Mobile Industry?
- 7.2 Recommendations
- 7.2.1 For Google
- 7.2.2 For Operators
- 7.2.3 For Manufacturers
Appendix A Lead authors profile
Appendix B About visiongain
Appendix C Report evaluation form
Companies and organisations mentioned in this report
- AOL
- Altavista
- Amazon
- Android
- Apple
- Applied Semantics
- Ask
- AT&T
- BenQ-Siemens
- Carnegie Mellon University
- CBS
- Columbia University
- Deja
- dMarc Broadcasting
- DoCoMo
- DodgeBall
- Earthlink
- eBay
- EMI
- European Commission
- Fon
- HTC
- Index Ventures
- Jajah
- Kaltix
- Lycos
- Microsoft
- Motorola
- Net2Phone
- Nokia
- Palm
- PayPal
- Picasa
- Pyra Labs
- Reqwireless
- Sequoia Capital
- Skype
- Sony
- Sony Ericsson
- TiVo
- T-Mobile
- Universal
- Vodafone
- VoiceSearch
- Where2
- Yahoo
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