Abstract
Sky in the UK have already begun to prepare for the introduction of Quadruple
play and its impact on their business. The opportunity of offering a bundled
mobile, fixed line, broadband and TV solution was too much for NTL to ignore
and Sky must do all they can early to try and see off this competition. But
this isn' t only true of the UK, as Italian operators prepare for increased
reductions and competition throughout their market. With BT' s Fusion offering
also available competition is increasing rapidly. Who should you be aligning
yourself with? How can you work with these companies? Do the companies
themselves understand the market they are entering?
Service providers are increasingly looking at bundling as a means of reducing
churn and increasing revenue. They hope to build on their success with
two-play by deploying triple and quadruple play packages and offering
increased services to their existing customer base. But what effect does the
movement from two-play to triple and quadruple play have on KPIs? Does the
perceived value justify the added costs? This report will tell you. Can TV and
media options replace the reducing costs of mobile and fixed line?
Some companies such as Comcast are unimpressed by Quadruple play - who is
right? who' s strategy will work? Visiongain has found large regional
disparities between the number of households subscribing to bundled services.
Similarly, the evolution of triple and quadruple play is going to differ
drastically by region. How large will these variations be? Where are the
biggest opportunities? This report answers these questions, and more. Would
companies investments be better placed in other services or improving current
services? Find out today.
Bundling has the potential to revive the fortunes of service providers if they
develop packages that are in tune with their market segmentations. However,
these service providers also face significant hurdles along the way. What
difficulties do service providers face in convincing people to switch to
triple and quadruple play packages? Will the deployment of IPTV packages by
telcos be an essential part of their overall strategy to remain competitive?
Is there a proven business case for moving to quad play?
This 130-page report provides an analysis of the current triple and quadruple
play markets, including product offerings, pricing, strategies and business
case viability. It also explores the opportunity for bundled services to
households as the market evolves.
Among others, the report answers questions including:
- What challenges does adding wireless to the triple-play bundle present?
- What benefits can quadruple play bring to the triple play offering?
- What lessons can be learned from early quad play offerings?
- What is the most important component of a quad play bundle?
- How does bundling differ by region?
- How large is the demand for service bundles by consumers?
- How will bundling evolve on a regioanl level through 2011?
Forecasts are provided and discussed in terms of geographical and
technological markets, and the factors that are driving forward bundling are
discussed in this report. The report also provides strategies and
recommendations that are applicable to fixed and mobile operators, cable
operators, and ISPs.
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