Table of Contents
Chapter 1 Executive Summary
- 1.1 Evolution of the telecoms and entertainment markets
- 1.2 Market opportunities
- 1.3 Major market Trends
- 1.3.1 Significant growth in mobile subscribers
- 1.3.2 Falling operator revenues
- 1.3.3 Outsourcing grows in popularity
- 1.4 Future of the Wi-Fi market
- 1.5 Evolution of household entertainment media
- 1.5.1 Importance of broadband access
- 1.6 Evolution of bundled service packages
- 1.7 Business models
- 1.8 Conclusions
Chapter 2 Introduction
- 2.1 Overview
- Table 2.1: IP-to-PSTN vs BT' s PSTN tariff and Virgin Mobile, H1 2006
- Chart 2.2: Global hybrid cellular/WLAN handset
- 2.2 Responses to falling revenues
- 2.3 Bundle definition
- 2.3.1 Triple play definition
- 2.3.2 Quadruple play
- 2.4 Cable vs telcos approach to bundling
- 2.5 Must have and nice to have services
- 2.6 Value of triple/quadruple play to service providers
- 2.7 Revenue generating options
- 2.7.1 Fixed telephony
- 2.7.2 Broadband
- 2.7.3 IPTV
- 2.7.4 Wi-Fi telephony
- 2.7.5 Consumer VoIP telephony
- 2.7.6 Mobile services
- 2.8 Mobile and VoIP
- 2.9 Report methodology
- 2.9.1 Organisation of the Report
- 2.9.2 Aims and Focus of this Report
Chapter 3 Global market analysis and forecasts
- 3.1 Market overview
- 3.2 IPTV is the key to effective bundling
- 3.4 IPTV is the way forward, as long as the applications are right
- 3.5 The mechanism behind IPTV
- 3.6 Technology providers
- Table 3.1 Vendors providing IPTV technologies, 2006 3.7 IPTV market
drivers
- Chart 3.1: Churn rate of standalone service vs triple play packages
- 3.7.1 Broadband penetration on the rise
- 3.7.2 Competition between cable operators and telcos boost to IPTV
market
- 3.7.3 Choice of content is expanding
- 3.7.4 Fibre to the home boost IPTV distribution
- 3.7.5 High definition broadcasting is creating a demand for IPTV
services
- 3.7.6 Higher expectations among users make them look around for better
services
- 3.8 IPTV market challenges
- 3.8.1 Technical challenges
- 3.8.2 Content challenges
- Chart 3.2: Global household penetration of IPTV, 2005 & 2011
- 3.8.3 Content security
- 3.9 Commercial challenges
- 3.10 IPTV Market Restraints
- 3.10.1 Regulatory issues
- 3.10.2 Lack of bandwidth
- 3.10.3 DSL coverage
- 3.10.4 Proprietary technologies
- 3.10.5 Consumers education
- 3.11 Market Trends
- 3.11.1 Set-top boxes
- 3.11.2 Fibre and DSL deployment
- 3.11.3 IPTV services market forces
- 3.12 Target market
- 3.13 Demographic and core data
- Table 3.2: Global cable/satellite TV, Internet and broadband
households,2005-2011
- Table 3.3: Worldwide mobile subscribers and revenues, 2005-2011
- Table 3.4: Mobile subscribers by region, 2005-2011 (%)
- Table 3.5: Mobile revenues by region, 2005-2011 (%)
- Table 3.6: Countries with 100%+ mobile penetration as of Q4 2005
- Table 3.7: Cellular mobile services competition (%), 2006
- Table 3.8: Top 10 mobile operators by proportionate subscribers, 2006
- Table 3.9: Broadband penetration by economies worldwide, 2006
- Table 3.10: Worldwide IPTV subscribers and revenues, 2005-2011
- Table 3.11: IPTV subscribers by region, 2005-2011
- Table 3.12: IPTV revenues by region, 2005-2011
- 3.14 Case studies
- 3.14.1 Fastweb
- 3.14.2 NTL-Virgin
- 3.14.3 Neuf Cegetel
- 3.14.4 Iliad
- 3.14.5 Verizon
- 3.14.5.1 Verizon triple play
- 3.14.5.2 Strategy
- 3.14.6 Telstra
Chapter 4 North American market analysis and forecasts
- 4.1 North Americas
- 4.1.1 Market overview
- 4.1.2 Demographic and core data
- Table 4.1: North American internet, broadband and cable/satellite TV
households, 2005-2011
- Table 4.2: North American mobile subscribers and revenues, 2005-2011
- Table 4.3: North American IPTV subscribers and revenues, 2005-2011
- 4.1.3 Services demand
- 4.1.4 Fixed-line displacement trends
- Table 4.4: North American households subscribing to bundled packages
(by service type), 2005-2011
- 4.1.5 Services revenues provision of bundle services will increase in
line with the rise in subscribers
- Table 4.5: North American market revenue growth from bundled
services, 2005-2011
- 4.1.6 Challenges
- 4.1.6.1 Lower margins and revenue from promotional offers aimed at
attracting customers
- 4.1.6.2 Changes associated with OSS/BSS provisioning of a single bill
to customers
- 4.1.6.3 Costs of implementing a bundling strategy
- 4.1.6.4 Developing and managing new relationships needed to offer a
wide range of services
- 4.1.6.5 Increased competition by new entrants from the IP sector
- 4.1.7 Market drivers
- 4.1.7.1 Reduced churn and potential for additional revenue
- 4.1.7.2 Improved customer experience
- 4.1.7.3 Promotional discounts and offers on bundles
- 4.1.7.4 Bundle pricing
- Table 4.6: Pricing of bundled service packages by type
- 4.1.7.5 Single point of contact for all subscribed services
- 4.1.7.6 Competition between telcos, cable companies, and new entrants
- 4.1.8 Market restraints
- 4.1.8.1 Badly deployed OSS/BSS systems
- 4.1.8.2 Regulatory hurdles that affect deployment of services
- 4.1.8.3 High marketing costs associated with customer acquisition
- 4.1.8.4 Competition between telcos, cable companies, and new entrants
- 4.1.9 Market trends
- 4.1.9.1 Merger & Acquisition
- 4.1.9.2 Strategic alliances & partnerships
- 4.1.9.3 Customer demands
- 4.1.9.4 Network and service convergence
- 4.1.9.5 Technology
- 4.1.9.5.1 ADSL and beyond
- Table 4.7: Application vs required bandwidth, 2006
- Table 4.8 Maximum up/down speed per technology
- 4.1.9.5.1.2 VCC is coming
- 4.1.10 Bundle offering
- Table 4.9 Typical US bundles type, Q2 2006
- 4.1.10.1 Bundle solutions
- 4.1.11 Quadruple play readiness
- 4.1.1.11.1 US market
- Table 4.10 North American bundle service providers, Q2 2006
- Table 4.11: Bresnan Communications subscribers by service type
- 4.1.11.2 Canadian Market
Chapter 5 Latin America market analysis and forecasts
- 5.1 Market Overview
- 5.2 Demographic and core data
- Table 5.1: Latin American internet, broadband and cable/satellite TV
households, 2005-2011
- Table 5.2: Latin America mobile subscribers and revenues, 2005-2011
- Table 5.3: Latin America IPTV subscribers and revenues, 2005-2011
- 5.3 Quadruple Play Readiness
- Table 5.4: Bundle service providers in Latin America
- 5.3.1 Argentina
- 5.3.2 Brazil
- 5.3.3 Mexico
- 5.4 Bolivia
- 5.5 Chile
- 5.6 Colombia
- 5.7 Ecuador
- 5.8 Peru
- 5.9 Nicaragua
Chapter 6 European market analysis and forecasts
- 6.1 Market Overview
- 6.2 European triple play players
- Table 6.1 European bundle players, Q2 2006
- 6.3 Demographic and core data
- Table 6.2: European internet, broadband and cable/satellite TV
households,2005-2011
- 6.4 Services demand
- Table 6.3: European households subscribing to bundled services (by
service type), 2005-2011
- Table 6.4: European examples of bundles, Q2 2006
- Table 6.5: European mobile subscribers and revenues, 2005-2011
- Table 6.6: European IPTV subscribers and revenues, 2005-2011
- 6.5 European market trends
- Table 6.7: European service providers offering bundled services, Q2 2006
- Table 6.8: UK typical bundle offering
- 6.6 Merger & Acquisitions
- 6.7 Quadruple play readiness
- 6.7.1 Carphone Warehouse
- 6.7.2 BT
- 6.7.3 Vodafone
- 6.7.4 O2
- 6.7.5 Orange
- 6.7.6 Belgium
- 6.7.7 Spain
- 6.7.8 Norway
- 6.7.9 Switzerland
- 6.7.10 Germany
Chapter 7 Asia-Pacific market analysis and forecasts
- 7.1 Market Overview
- 7.2 Demographic and core data
- Table 7.1: Asia-Pacific internet, broadband and cable/satellite T V
households 2005-2011
- 7.3 Services demand
- Table 7.2: Asia-Pacific households subscribing to bundled packages (by
service type), 2005-2011
- Table 7.3: Asia-Pacific mobile subscribers and revenues, 2005-2011
- 7.4 IPTV in Asia-Pacific
- Table 7.3: Asia-Pacific IPTV subscribers and revenues, 2005-2011
- 7.5 Quadruple play readiness
- Table 7.6: Asia-Pacific bundle service providers, Q2 2006
- 7.5.1 Japan
- 7.5.2 Hong Kong
- 7.5.3 Australia
- 7.5.3 India
- 7.5.4 China
Chapter 8 MEA market analysis and forecasts
- 8.1 Market Overview
- 8.2 Demographic and core data
- Table 8.1: MEA internet, broadband and cable/satellite TV households,
2005-2011
- 8.3 Services demand
- Table 8.2: MEA households subscribing to bundled packages (by service
type), 2005-2011
- 8.4 Mobile service
- Table 8.3: MEA mobile subscribers and revenues, 2005-2011
- Table 8.4: MEA IPTV subscribers and revenues, 2005-2011
- 8.5 Quadruple play readiness
- 8.5.1 The MEA region
- Table 8.5: MEA bundle service providers, Q2 2006
Chapter 9 Recommendations and strategies for success
- 9.1 Overview
- 9.2 Strategy for service providers
- 9.2.1 Customers expectations
- 9.3 Strategies based on marketing approach
- 9.3.1 Improved services
- 9.3.2 Segmentation
- 9.4 Promoting basic IPTV services
- 9.5 Fixed-line operator strategies
- 9.5.1 Strategy based on outsourcing
- 9.5.2 Flexing financial might
- 9.5.3 Re-merging
- 9.6 Strategy for mobile only operators
- 9.6.1 Partnerships
- 9.6.2 Strategy based on technology
- 9.6.2.1 Vendors
- 9.6.2.2 Import proven technologies
- 9.7 Strategy for ISPs
- 9.8 Strategies based on strategic alliances
- 9.8.1 Alliances
- 9.8.2 Adding value
- 9.9 Strategies based on pricing
Appendix A Lead author' s profile
Organisations Listed
- 3
- Adelphia
- Advance/Newhouse Communications
- Alcatel
- Allied Telesyn
- Amena
- Andinatel
- ANEW Broadband
- AOL
- Atlas
- Auna
- BB2
- Be
- Bharti Televentures
- Brasil Telecom
- Bresnan Communications
- Broadcom
- BT
- Cablecom
- Cablevisao
- Cablevision
- Call-Nett
- Canal+
- Carphone Warehouse
- CAT Telecom
- Cesky Telecom
- China Netcom
- China Telecom
- Cingular
- Cisco
- CMT
- Comcast
- Connex
- Cox
- Deutsche Telekom
- E Plus
- Eagle Rock
- EarthLink
- EastLink
- Easynet
- eBay
- Embratel
- Entel
- Entel Movil
- Ericsson
- Ertach
- ETISelect
- Eurotel Praha
- Fastweb
- FCC
- Foxtel
- France Telecom
- Freeview
- GigaBeam
- Google
- Grupo Clarin
- iiNet
- Iliad
- INTRACOM
- Iplan
- Jordan Telecom
- Kuwait Telecom
- Liberty Media
- Manx Telecom
- Maxcom
- Microcell Telecommunications
- Microsoft
- MobileIGNITE
- Mobistar
- MTC
- MTNL
- Myrio
- Net Servicos
- Net4India
- Neuf Cegetel
- Nokia
- NTL-Virgin Mobile
- NTT DoCoMo
- O2
- Ono
- Orange
- Pacifictel
- PCCW
- Philips
- Primus Canada Telecommunications
- Primus Telecommunications
- Progress Energy
- Qwest
- RabbitPoint
- Redback Networks
- Rogers/Fido
- Saudi Telecom
- SBC
- SBC/AT&T
- Shaw Communications
- Siemens
- Sistematica
- SIT
- Sky
- Skype
- Softbank
- Sonatel
- Sprint Nextel
- Sunday Communications
- Telecom Argentina
- Telecom Egypt
- Telecom Italia
- Telecom New Zealand
- Telefonica
- Telefonica Moviles
- Telemar
- Telenor
- Telewest
- TeliaSonera
- Telkom
- Telkonet
- Telmex Argentina
- Telstra
- Telus
- TerraSip
- Texas Instrument
- Time Warner Cable
- T-Mobile
- T-Online
- TPS
- TransAct
- UPC
- UTStarcom
- Verizon
- Videotron
- Vivax
- Vodafone
- Vontel
- VTR GlobalCom
- Ya.com
- Yahoo
- ZTE
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