Table of Contents
1. Introduction
- 1.1 The mobile TV concept
- Chart 1.1: Global mobile data revenues 2006-2012
- 1.2 Defining mobile TV
- 1.3 Focus of this report
- 1.4 Executive Summary
2. Overview
- 2.1 Convergence of mobility and broadcasting
- Figure 2.1: Internet-led technology convergence
- Chart 2.1: Mobile penetration rates in selected countries
- 2.1.1 Mobiles and TV are already successful bedfellows
- Chart 2.2: TV generated SMS and MMS, 2002-2007
- Chart 2.3: SMS TV revenue, 2002-2007
- 2.2 Digital TV is a catalyst for mobile TV
- Table 2.1: Digital TV penetration by European country, 2006
- 2.3 The DTV landscape in Asia-Pacific
- Chart 2.4: Number of households with digital TV in Asia-Pacific, 2005
and 2012
- Table 2.2: Digital TV penetration in Asia Pacific region, Q1 2006
- 2.4 The first steps of mobile digital TV
- 2.4.1 TVMobile
- Table 2.3: TVMobile viewer numbers by time of the day
- Table 2.4: TVMobile advertising spot buy rates
- Figure 2.2: Overview of TV mobile digital TV network infrastructure
and platforms
- 2.4.2 Terrestrial Broadcasting Tokyo Pilot Project
- Table 2.5: Tokyo Pilot phase 2 outline - video transmission
- Table 2.6: Tokyo Pilot phase 2 experiment outline - EPG/data
transmission
- 2.5 Is Mobile TV still an important topic?
- 2.6 Why push for mobile TV services?
- Chart 2.5: Time spent watching TV
- 2.6.1 Mobile operator objectives with mobile TV
- 2.6.2 Increased acquisition
- 2.6.3 Lower churn
3. Technical focus
- 3.1 Digital technology and standards behind TV on mobile phones
- Table 3.1: Standards and their characteristics for digital terrestrial
TV broadcasting
- Figure 3.1: World mobile TV deployment
- 3.2 DVB
- Figure 3.2: Technical choices for a mobile operator
- 3.2.1 DVB-H
- Figure 3.3: DVB-H signal architecture
- 3.3.1 DVB-H specification
- 3.4 IPDC
- Figure 3.4: Using IP datacast technology to make TV mobile
- 3.4.1 IP Datacast Forum
- 3.4.2 Differences between terrestrial and mobile digital TV
- Table 3.2: Technology comparison between fixed digital TV and mobile
phone TV
- 3.4.3 DVB Project
- 3.5 MBMS
- Figure 3.5: Delivery of DVB-TV services via UMTS
- 3.5.1 Using cellular for mobile Itv
- 3.6 DAB
- 3.7 ISDB-T
- Figure 3.6: Functional block diagrams of an ISDB-T receiver
- 3.8 ATSC
- Figure 3.7: ISDB-T segments, modulation and transfer rate
- 3.9 OFDM
- Table 3.3: COFDM characteristics
- 3.9.1 BST-COFDM
- 3.10 MPEG-4 AVC/H.264
- Chart 3.1: Coding efficiency comparison
- Table 3.4: MPEG-2 vs MPEG-4 comparison
- Table 3.5: Technical and licensing comparison of video codecs for
broadcasting on mobile devices
- 3.11 DMB
- 3.12 MediaFLO
- 3.13 TDTV
- 3.13.1 TDTV trial in the UK
- 3.14 Placeshifting TV
4. Handsets
- Chart 4.1: Mobile handset shipments, 2007-2012
- Table 4.1: Examples of current mobile TV handsets
- 4.1 Integrating TV functionality into mobile handsets
- Table 4.2: Technical requirements for receiving terrestrial digital TV
on mobile phones
- Figure 4.1: Digital TV handset design architecture
- 4.2 Screen resolution
- 4.3 User input and interactive menus
- 4.4 Device integration costs
- 4.5 Multi technology mobile TV chips
- 4.6 Vendor devices and strategies
- 4.6.1 Nokia
- 4.6.1.1 Nokia N92
- Table 4.3: Key features of the N92
- 4.6.1.2 Nokia N77
- 4.6.1.3 Nokia predications for DVB-H handset market
- 4.6.2 Samsung
- 4.6.2.1 SCH-M220 - the first broadcast TV handset
- 4.6.2.2 SGH-P900 and SGH-P910
- Image 4.2: SGH-P900
- Table 4.4: SGH-P900 key specifications
- 4.6.2.2.1 Other 2006 3GSM releases
- 4.6.2.3 SGH-P930
- 4.6.2.4 SCH-U620
- 4.6.2.5 SCH-B600
- 4.6.3 LG
- 4.6.3.1 LG-U900
- 4.6.3.2 LG KU950
- 4.6.3.3 LG VX9400
- 4.6.4 Sony Ericsson
- 4.6.4.1 Work with Sony
- 4.6.4.2 Sony Ericsson Bravia
- 4.6.5 Motorola
- 4.6. HTC
- 4.7 TV handset forecasts
- Chart 4.2: Mobile digital TV handset shipments, 2007-2012
- Chart 4.3: TV-phone shipments by region, 2005 and 2009
5. Vendor solutions
- 5.1 Samsung
- 5.1.1 New Samsung chipset?
- 5.2 The world' s first DVB-H modulator
- 5.3 Toshiba
- 5.4 Broadcom / Sand Video
- 5.5 DiBcom
- 5.6 Microtune
- 5.7 Imagination Technologies
- 5.8 Siemens
- 5.9 SCM Microsystems
- 5.10 TI
6. Issues to consider
- 6.1 Copyright protection
- 6.1.1 Digital Rights Management and content protection
- Figure 6.1: Buying rights for DRM protected content
- 6.1.2 The role of clearinghouses
- 6.1.3 Is protection needed?
- Figure 6.2: Copyright protection for broadcasting to home television
- Figure 6.3: Copyright protection for mobile broadcasting
- 6.2 Legal complications
- 6.3 Selling the idea of mobile TV to broadcasters
- 6.4 Spectrum Issues
- Table 6.1: Applicable frequencies for mobile TV
- 6.5 Will TV-phone users have to pay licence fees?
- 6.6 Overcoming industry cynicism
- 6.7 Battery life and screen size issues
7. Global markets and deployments
- 7.1 Regional overview
- 7.2 Japan and Korea
- 7.2.1 Mobile digital TV via satellites
- Figure 7.1: Satellite DMB network structure
- 7.2.2 DMB consortium business plans
- Chart 7.1: DMB Consortium ownership
- Figure 7.2: Satellite consortium business plan
- 7.2.3 Regulatory and other hurdles
- Table 7.1: Regulatory environment and regulations related to business
approval
- 7.3 Japan
- Charts 7.2, 7.3 and 7.4: Demand for mobile TV in Japan by age and gender
- 7.3.1 1seg
- 7.3.1.1 Problems with 1seg
- 7.3.1.2 1seg prospects
- 7.3.2 DoCoMo
- 7.3.2.1 DoCoMo and 1seg
- 7.3.2.2 DoCoMo mobile TV partnerships
- 7.4 South Korea
- Chart 7.5: Korean mobile subscribers over 3G networks
- 7.4.1 T-DMB services
- 7.4.2 TU Media
- Chart 7.6: TU Media subscriber growth
- Chart 7.7: TU Media subscription costs
- 7.5 Australia: Optus
- 7.6 Thailand: AIS
- 7.7 Vietnam
- 7.8 Europe
- 7.7.1 Finland
- 7.7.1.1 Finland IPDC trials
- Table 7.2: IPDC technology SWOT analysis
- Chart 7.8: Finland mobile TV trial questions
- 7.7.1.2 Digita and Nokia TV launch
- 7.7.2 Albania
- 7.7.3 Italy
- 7.7.3.1 3 Italy
- 7.7.3.2 Vodafone Italy
- 7.7.3.3 TIM
- 7.7.4 Germany
- 7.7.5 Sweden
- 7.7.6 UK
- 7.7.6.1 Virgin Mobile
- 7.7.6.2 Arqiva and O2
- 7.7.6.3 Sky TV and Qualcomm
- 7.7.7 Norway
- 7.8 US
- 7.8.1 Verizon
- Table 7.3: Verizon Mobile TV service plans
- 7.8.2 AT&T / Cingular
- 7.8.3 Modeo
- 7.8.3.1 DVB-H future in the US?
8. Analysis and forecasts
- Chart 8.1: 3G network launches worldwide, Q4 2001-Q2 2005
- 8.1 New opportunities and the mobile TV value chain
- Figure 8.1: IP datacast business ecosystem and value chain
- 8.1.1 Content providers
- 8.1.2 Content aggregators
- 8.1.3 IPDC service operator
- 8.1.4 Broadcast network operators
- 8.1.5 Telecoms network operators
- 8.1.6 Telecoms service operators
- 8.1.7 Handset manufacturers
- 8.1.8 Consumers
- 8.2 Can mobile TV suceed in Europe?
- Chart 8.2 Mobile phone owners in selected European countries who endorse
the idea of mobile TV
- 8.3 The business case for mobile TV
- 8.3.1 Pay monthly or pay as you watch?
- 8.3.2 Advertising
- Chart 8.3: Daily media consumption in selected countries
- 8.3.2.1 How will mobile TV advertisements work?
- 8.3.3 Interactivity
- 8.3.4 Importance of pricing
- Chart 8.4: Main reasons given for giving up on mobile TV and video
- 8.4 Mobile TV content services
- Chart 8.5 Preference of mobile TV channels in Finland
- Chart 8.6: Preference of mobile TV channels in Sweden
- Chart 8.7: Preference of mobile TV channels in the UK
- 8.4.1 Electronic Service Guide (ESG)
- Chart 8.8: The amount of use of additional services during VTT' s
mobile TV trial
- 8.4.2 Value-added services
- 8.5 Market demand and usage patterns
- Chart 8.9: Mobile TV log-ins by time of day
- 8.5.2 News, entertainment or movies?
- 8.5.3 Mobile TV consumption by location and time of day
- Chart 8.10: Mobile TV subscribers, 2007-2012
- 8.6 Revenues
- Chart 8.11: Revenues from mobile TV, 2007-2012
- 8.6.1 Revenue sharing
- 8.7 Pricing models
- Table 8.1: Possible pricing scenarios
- 8.8 Customer targets and segmentation
- Chart 8.12: Mobile phone ownership by age
- Table 8.2: Likely mobile TV usage scenarios of different age groups
- 8.8.1 Learning from the video download market
- 8.8.2 Handset penetration is not a pre-requisite market driver
- 8.9 Will mobile TV cannibalise video-service revenues?
- Table 8.3: Cost per MByte for different mobile networks
- 8.9.1 Streaming vs broadcasting
- 8.9.2 Complementary or competitive?
- 8.10 Conclusion
9. Conclusions and recommendations
- 9.1.1 Increased number of deployments
- 9.1.2 Handsets
- 9.1.3 Spectrum issues
- 9.1.4 Fragmented model
- 9.1.5 How to price mobile TV
- 9.1.5.1 Advertising
- 9.1.6 Challenge to operators
- 9.1.7 Do people really want mobile TV?
- 9.1.8 Conclusion
- 9.2 Recommendations
- 9.2.1 For mobile operators:
- 9.2.2 For handset manufacturers
- 9.2.3 For technology vendors
- 9.2.4 For Broadcasters
Organisations Listed
- 3GPP
- 3G Sweden
- Advanced Info Service (AIS)
- Association of Terrestrial Digital Broadcasting
- BBC
- Broadcast Mobile Convergence (BMCO)
- BSkyB
- Casio
- Centre for Electrotechnical Standards (CENELEC)
- Cismundus
- CJ Media
- CNN
- Crédit Lyonnais Private Equity
- Czech TV
- Dai Nippon Printing
- Denso
- DiBcom
- Digita
- Digital Television Group
- DVB Project
- Electronics and Telecommunications Research Institute (ETRI)
- European Broadcasting Union
- European Conference of Postal and Telecommunications Administrations (CEPT)
- ETSI
- Eurotel
- FCC
- FM Tokyo
- France Telecom R&D
- Fuji TV
- Fujitsu
- Hitachi
- Hutchison Whampoa
- IBLabs
- Idetic
- IEEE
- Imagination Technologies
- Infineon Ventures
- Integrated Technology
- Intel
- IMTC
- IP Datacast Forum
- ITU
- Japan Broadcasting Corporation
- Kane
- Kansai Electric Power Co
- KDDI
- KDDI R&D Laboratories
- Keio University
- Kiss FM Finland
- Korea Broadcasting System (KBS)
- KISDI
- Korea Meteorological Administration
- Korea Telecom
- Korea Telecom Freetel (KTF)
- Korean Broadcasting Commission (KBC)
- LG Electronics
- Manx Telecom
- Maspro Denkoh
- Matsushita
- MBN
- MediaCorp TV
- Microsoft
- Ministry of Information and Communication (MIC)
- Ministry of Public Management, Home Affairs, Posts and Telecommunications (MPHPT)
- Ministry of Transport and Communications
- Mitsubishi
- Motorola
- Motorola Ventures
- MPEG-4 Industry Forum
- MTV
- Munhwa Broadcasting Corp (MBC)
- National Council for the Promotion of Terrestrial Digital Broadcasting
- NEC
- Nelonen
- NHK Science & Technical Research Laboratories
- Nippon TV
- NMS
- Nokia
- NTL
- NTT Commware
- NTT Data
- NTT DoCoMo
- NTV
- O2
- Ofcom
- ONE
- On-Media
- Open Mobile Alliance (OMA)
- Optus
- Osaka Chamber of Commerce
- Osaka Industry Association
- Panasonic
- Pentec & Curitel
- Philips
- Philips Research Laboratories
- Popwire
- ProTelevision
- Qualcomm
- Radio Regulatory Council
- Radiocommunication Technology Association
- Radiolinja
- RadioScape
- RAI
- RealNetworks
- RTT Oy
- Samsung
- Samsung Electronics Research Institute
- Sand Video
- Sanyo
- SCM Microsystems
- Seoul Broadcasting System (SBS)
- Sharp
- Siemens
- SK Telecom
- Snapstream
- Society of Motion Picture and Television Engineers
- Sony
- Sony Ericsson
- Space Communications Corporation
- Space System Loral
- Sprint PCS
- TBS
- TDF
- Telecommunications Advancement Organisation of Japan
- Telecommunications Satellite Corporation
- TeliaSonera
- TIM
- T-Mobile
- Toshiba
- Toyota
- T-Systems
- TU Media
- TV Asahi
- TV Cultura
- Universal Studios Deutschland
- Virgin Mobile USA
- Visionik
- Vodafone
- VTT Information Technology
- Walt Disney
- World Wide Web Consortium (W3C)
- Yagi Antenna
- Yahoo! Japan
- Yomiuri Television Entertainment Co
- YTN
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