Mobile Security & Anti-virus Reports

Table of Contents

• 1.1 A global demand for mobile malware solution
• 1.2 Major technology trends
  • 1.2.1 Devices embedded with anti-virus solution hit the market
• 1.3 Major market trends
  • 1.3.1 Demand for mobile devices still strong
  • 1.3.2 Cost of devices continue to fall
  • 1.3.3 Industry participants are growing through M&A and alliances
  • 1.3.4 False sense of security
• 1.4 Major competitive factors
  • 1.4.1 Pricing
  • 1.4.2 Operating systems
• 1.5 Conclusions

• 2.1 Overview
  • Figure 2.1: Infamous Mobile Threats (2004-2006)
• 2.2 Virus development
  • 2.2.1 Virus requirements
  • 2.2.2 Current virus threat
    • 2.2.2.1 Virus threats to date
• 2.3 Targeted operating systems
• 2.4 Type of mobile malware
• 2.5 Routes for attacks
• 2.6 Consequences of virus attacks
• 2.7 Devices protection
• 2.8 Carriers and virus
  • 2.8.1 FMC
  • 2.8.2 Technologies implications
  • 2.8.3 Service considerations
  • 2.8.4 Internet access
  • 2.8.5 Unified Threat Management (UTM)
• 2.9 Hardware vendors and virus
• 2.10 Consumers and virus
• 2.11 Enterprises and virus
  • 2.11.1 Policies
  • 2.11.2 Procedure
  • 2.11.3 Software selection
• 2.12 Methodology
  • 2.12.1 Organisation of the Report
  • 2.12.2 Objectives and Focus of the Report

• 3.1 Industry Definitions
• 3.2 Industry Development
  • 3.2.1 Target market for AV players
• 3.3 Target devices
• 3.4 O⁄S development
  • Table 3.1: Global O⁄S vendors market share
  • Figure 3.1 Mobile Software landscape
  • 3.4.1 Principal O⁄S
    • 3.4.1.1 Microsoft
    • 3.4.1.2 Symbian
    • 3.4.1.3 PalmSource
• 3.5 Over the air (OTA) services
• 3.6 Prospect for large-scale virus attack
• 3.7 Cars as potential target
• 3.8 Source of infection
  • 3.8.1 Malware
    • 3.8.1.1 Trojans
    • 3.8.1.2 Virus
    • 3.8.1.3 Worms
• 3.9 Challenges
  • 3.9.1 O⁄S variances challenge AV vendors
  • 3.9.2 Education still needed
  • 3.9.3 Consumers should not be neglected
• 3.10Industry Structure
  • Figure 3.2: Structure of the Anti-Virus Market
  • Figure 3.3: Main mobile AV vendors, 2007 (was 3.4)
  • Figure 3.4: PDA and Smartphone vendors by O⁄S, 2007
• 3.11 Operating Systems Trends
• 3.12 Industry Organisations
• 3.13 Industry Issue
  • 3.13.1 Mobile operators & churn
  • 3.13.2 End-user issues
    • 3.13.2.1 Ease of use software wanted
  • 3.13.3 Application issues
    • 3.13.3.1 Over the Air
    • 3.13.3.2 O⁄S capacity limit development
• 3.14 Distribution Channels
  • 3.14.1 Direct Sales Channels
  • 3.14.2 Resellers
  • 3.14.3 Direct Mail and Catalogue Sales
  • 3.14.4 Value-Added Resellers Channel
  • 3.14.5 Systems Integrators
  • 3.14.6 Service Providers Channel
  • 3.14.7 Reseller Channel
• 3.15 Business models
  • 3.15.1 Retail model
  • 3.15.2 Enterprise model
  • 3.15.3 Operator model

• 4.1 Overview
• 4.2 Mobile virus market
  • 4.2.1 Market definitions and overview
• 4.3 Market drivers and restraints
  • 4.3.1 Market drivers
    • 4.3.1.1 Risk assessment
    • 4.3.1.2 Operators are beginning to offer AV protection
    • 4.3.1.3 Growth in shipment of smart devices boosts demand for AV solutions
  • 4.3.2 Market restraints
    • 4.3.2.1 Lack of major incidents affects demand for AV solutions
    • 4.3.2.2 Lack of End-Users Education still a problem
    • 4.3.2.3 Business models still evolving
• 4.4 Industry surveys
  • 4.4.1 Symantec
    • Figure 4.1: Percentage of enterprises that consider mobile data as a source risk, 2007
    • Table 4.1: Who feels the pain of a mobile virus outbreak?
    • Table 4.2: Symantec findings (%) for permitting mobile access to corporate network, 2006
  • 4.4.2 McAfee
    • Table 4.3: Operator survey results, 2006
    • Table 4.4: McAfee findings on the area most affected by mobile viruses, 2006
• 4.5 Device disinfection measures and costs
• 4.6 Risk to Mobile operators
• 4.7 Mobile operators security stance

• 5.1 Overview
  • Figure 5.1: Smart device market shares by vendors, 2006
• 5.2 PDAs forecast
  • Table: 5.1: PDAs end-users base, 2006-2012
  • Table: 5.2: PDAs shipments, 2006-2012
• 5.3 Smartphone forecast
  • Table: 5.3: Smartphone subsribers base, 2006-2012
• 5.4 Smartphone shipment
  • Table 5.4: Smartphone shipments 2006-2012
• 5.5 Global demand for mobile phones
  • Table: 5.5: Mobile phone users 2006-2012
• 5.6 Total market
  • Table: 5.6: Total mobile security market, 2006-2012
  • 5.6.1 Total security market
    • Table: 5.7: Total security solutions market, 2006-2012
  • 5.6.2 Mobile vs total protection markets
    • Table: 5.8: Percentage mobile protection $ against total security market
  • 5.6.3 Overall mobile security market
    • Figure 5.9 Percentage of investments as per market segments against total mobile security market, 2006 -2012

• 6.1 Overview
• 6.2 The enterprise market
  • Table: 6.1: Total enterprise expenditure on mobile protection, 2006-2012
  • 6.2.1 Case Studies Enterprise' s Mobile Protection
  • 6.2.2 Enterprise market
  • 6.2.3 Who to target
    • Table: 6.2: Total number of enterprises 2003
  • 6.2.4 Preferred approach
• 6.3 Protecting the consumer
  • Table 6.3: Total consumer expenditure on mobile protection, 2006-2012
• 6.4 Mobile phone operators
  • 6.4.1 Tier grouping
    • Table 6.4: Total Mobile Operators⁄Tier, 2006
• 6.5 Network protection
  • 6.5.1 Network investments
    • Table 6.5: Mobile Operators Network Security Investments, 2006-2012
• 6.7 Network investment patterns
  • Table 6.6: Mobile Operators: Security Investment as % of Tier grouping, 2006-2012
• 6.8 Dealing with infection
  • Table 6.7: Mobile Operators Investments In Disinfection, 2006-2012
  • 6.8.1 Disinfection costs per Tier grouping
    • Table 6.8: Mobile Operators: Disinfection Investment as % Tier grouping, 2006-2012
  • 6.8.2 Recurring protection costs
    • Table 6.9: Mobile Operators Expanditure on recurring protection costs, 2006-2012
• 6.9 Swisscom

• 7.1 Overview
• 7.2 Typical Traffic Patterns
  • Chart 7.1: Daily Traffic carried by a Major European Mobile Operator
  • Table 7.1: Daily Data Volume By Traffic Types (North American GSM Operator Q2 2006)
• 7.3 Global Data Revenue
  • Table: 7.2: Mobile Data Revenue 2006-2012
  • 7.3.1 Data Revenue by geographical region
    • Table 7.3: Leading Mobile Data Operators By Geographical Region, 2006
  • 7.3.2 Increasing Data Revenue
    • Table 7.4: Percentage revnenue generation by application type, 2012 for leading operator
• 7.4 Off-line Portal to the rescue of data services
  • Table 7.5: Growth Of Portal Market, 2006-2012
• 7.5 Global data traffic
  • Table 7.6: Global data traffic (Gb), 2006
  • Table 7.7: Data traffic 2006-2012
  • Table 7.8: Global Average Data ARPU ($ US), 2006-2012
• 7.6 Growth of data traffic

• 8.1 Overview
  • 8.1.1 Device development
• 8.2 Pricing
• 8.3 Pricing structure
  • 8.3.1 McAfee
  • 8.3.2 Sophos
  • 8.3.3 Symantec
    • Table 8.1: Symantec Mobile Security Corporate Edition, Device, Bundle Licence+Basic 12 Months Support
• 8.4 Business opportunities
  • 8.4.1 Overview
  • 8.4.2 Some of the players
    • 8.4.2.1 AdaptiveMobile
    • 8.4.2.2 ArcSight
    • 8.4.2.3 Azaire Networks'
    • 8.4.2.4 Blue Coat
    • 8.4.2.5 Check Point
    • 8.4.2.6 Crossbeam
    • 8.4.2.7 Fortinet
    • 8.4.2.8 Genesis Communication
    • 8.4.2.9 InnoPath
    • 8.4.2.10 Itris
    • 8.4.2.11 Juniper Networks
• 8.5 Case study: Opportunity to offer AV solutions

• 9.1 Companies Offering Anti-Virus Products
  • 9.1.1 AhnLab
  • 9.1.2 Computer Associates
  • 9.1.3 F-Secure
  • 9.1.4 Kaspersky Lab
  • 9.1.5 McAfee
    • 9.1.5.1 McAfee Mobile Security for Enterprise
      • 9.1.5.1.1 Mobile Security Risk Management for Carriers
    • 9.1.5.2 McAfee Mobile Security for Manufacturers
  • 9.1.6 SMobile Systems
  • 9.1.7 Sophos
  • 9.1.8SimWorks
    • 9.1.8.1 SimWorks' Anti-Virus
    • 9.1.8.2 SimWorks' SDMS Operator Edition
  • 9.1.9 Symantec
  • 9.1.10 Trend Micro
• 9.2 Summary
  • Table 9.1: AV Vendors Market Participation, 2007

• 10.1 Strategies based on Pricing
• 10.2 Strategy Based on Packaging
• 10.3 Strategies based on Strategic Alliances
• 10.4 Strategies based on Regional differences
• 10.5 Recommendations
  • 10.5.1 Marketing Department
  • 10.5.2 Sales Department
  • 10.5.3 Product Development Department

• AdaptiveMobile
• Ahn Lab
• Alcatel-Lucent
• America Online
• ArcSight
• AT&T
• Azaire
• Blue Coat Systems
• Check Point Software Technologies
• China Mobile
• China Unicom
• Chunghwa Telecom
• Cingular
• Cisco
• Comcast
• Commander
• Computer Associates
• Cox Communications
• Crossbeam Systems
• Dell
• Elisa
• Ericsson
• European Telecommunications
• Standards Institute Facebook
• Fortinet
• F-Secure
• Fujitsu Services
• Gateway
• Genesis Communication
• GSM Association
• Handango
• HP
• InnoPath
• International Telecommunication Union
• Itris
• Juniper Networks
• Kaspersky Labs
• KDDI
• McAfee
• Microsoft
• Mobilkom Austria
• Motorola
• MySpace
• Nokia
• Nokia-Siemens Network
• NTT
• DoCoMo
• O2
• Open Mobile Alliance
• Open Mobile Terminal Platform
• Orange
• P&T Luxembourg
• PalmSource
• Redknee
• RIM
• Rogers Wireless
• SimWorks
• SingTel Optus
• SK Telecom
• SMobile Systems
• Sony Ericsson
• Sophos
• Sprint Nextel
• Swisscom
• Swisscom Mobile
• Symantec
• Symbian
• Tekla Corporation
• Telecom Italia
• Telecom Plus
• Telecommunications & Internet Association
• Telefonica
• Telia Sonera
• T-Mobile
• Trend Micro
• Verizon
• Vodafone
• Wanadoo
• Websense
• YouTube