Abstract
The technology available on mobile phones has rapidly evolved over the past
few years. The mobile phone is now becoming an “essential life
management tool” for users. Alongside the mobile Web and mobile
multimedia, mobile payment, also called M-payment or mpayment, lies at the
forefront of this technological innovation and development. Mobile phones,
which are in greater number in the market than any other device, can now be
used as a channel to advertise, sell and buy products and services. The
options to purchase goods and services, which previously were available on the
internet, are now being made accessible on mobile phones. This has opened a
window of opportunities for both businesses and consumers. Mobile banking,
mobile money transfer, mobile trading, mobile commerce, advertising and
marketing, location based advertising and mapping services, and information
and news services are some of the areas to lead significant growth in the
mobile payments market.
All the stakeholders: mobile phone operators, developers and manufactures of
payment systems, regulatory and standardisation bodies and services providers
are now working together to make mobile payments a commercial success in the
near future. They are hopeful of the fact that market will gain mass
popularity and reach ' critical' mass. The latest studies/trials of mobile
payment technologies at mass market scale have increased prospects for mobile
payment applications in more areas pointing to faster growth in the future.
The latest visiongain report,Mobile payments: markets, analysis and forecast,
2008-2013, provides with an insight of the mobile payment' s technologies and
methods, areas of applications and use, markets, supporting factors and
concerns, and an analysis of the future growth and forecast. It examines the
opportunities offered to mobile payments stakeholders in the backdrop of
different trials and surveys involving all the stakeholders, including the
consumers.
Why you should buy this report:
By reading this well over 100-page report you will understand all of the
exciting opportunities that will be available to increase your revenues and
brand awareness. As you would note in the Table of Contents attached here that
the Mobile payments: markets, analysis and forecast, 2008-2013 report is aimed
to answer all the possible questions.
For example:
- What is a mobile payment, and what are the available technologies, methods
and possible applications of the mobile payments?
- What are the main markets of mobile payments?
- What are the areas of attractive or potentially higher applications of
mobile payments?
- Who are the main players in m-payments and what are they doing?
- How the market is expected to shape in the future?
- Which are the possible areas of higher revenue/financial gains for
stakeholders?
- What are the latest/major developments in mobile payments industry over
the span of a year or so?
- Where the mobile payments market is expected to be in the next five years?
Who should buy this report?
Directors, VP and Senior managers at business such as:
- Mobile/ Cellular carriers and operators
- Banks and credit card companies
- Financial services providers
- Handset manufacturers
- Mobile handset security providers
- M-ticketing providers
- Brands looking to tap into the mobile audience
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