Abstract
Quad play and the idea of service bundling have existed for a few years now.
There have been a number of companies trying to initiate the concept, such as
the likes of Virgin Media and France Telecom. But how successfully have these
original pioneers been in promoting quad play to consumers? Do these companies
still place as much focus on the concept as they did when they first launched
them in terms of marketing and promotion? Or have these companies neglected
their quad play ambitions to focus on other goals? This report will tell you.
Nevertheless, quad play is still a relatively new concept for many service
providers around the world. Consequently a variety of new quad play and triple
play services are emerging, whilst others weigh up the pros and cons of
entering this market. What will be the most appropriate and successful regions
to offer bundled services?
Service providers must take careful consideration when deciding whether or not
to expand their service portfolio. With the appropriate setup, price
structures and marketing in place, bundling services can prove to be
successful in a number of ways. However during a period of economic difficulty
in many regions around the world, which service providers can even consider
establishing new services? How will the credit crunch affect triple play and
quad play uptake around the world?
Subscribers can benefit from the added convenience bundled services provide as
they no longer need to purchase services from multiple operators. Providers
are also able to benefit from new market opportunities as an outcome of
offering multi play services. The bundle market is set to expand in the future
with companies looking to increase its service portfolio as operators
increasingly look to provide customers fully converged solutions. Taking the
appropriate action at an early stage will ensure you are part of the new and
developing markets.
The latest visiongain report, Quad-Play and Service Bundling Strategy, Market
Analysis & Forecasts 2009 provides an in depth assessment of the multi-play
market. The report provides comprehensive case studies of the major
participants and regions around the world, with particular focus on the
European, US and Asia-Pacific markets. What does the future hold for these
regions? Which region should you be focusing your attention towards? Where
does your company fit in? The report provides valuable information for telcos,
cable companies, mobile operators, satellite DTH providers and financial
services amongst others, in where they should be focusing their attention.
Reading this report will provide you with the following information:
- What challenges does adding wireless to the bundle present?
- What are the market drivers? Is any of it demand-driven?
- What are the barriers?
- Who offers quadruple play worldwide?
- What is the pricing, user uptake, impact on ARPU and churn reduction and
other KPIs?
- How does bundling differ by region?
- What benefits does/can quadruple play bring to the triple play offering?
- What benefits does quadruple play bring to consumers?
- What should a successful quadruple play strategy entail?
- How successful has quad play and other bundled services been thus far?
- How can providers work successfully during difficult economic conditions?
- What is the public opinion towards quad play?
- What mistakes have been made by providers in offering quad play and what
improvements can be made in the future?
The multi-play market is still in its infancy and as such it is not too late
to enter into it and enjoy the benefits that can be obtained from it.
Consumers are increasingly being more cautious in the manner that they spend
their money, thanks largely to the economic downturn. Subsequently providers
need to ensure that their business strategy is adequate and will help them
appeal to consumers. Reading this report will therefore provide service
providers with the valuable information they need in deciding how best to
operate in multi-play market.
Who needs to buy this report
- Mobile/Cellular operators
- Telcos
- Cable companies
- Fixed line providers
- Satellite DTH providers
- Handset and other equipment manufacturers
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