Table of Contents
1. Executive Summary
- 1.1. Evolution of the telecoms and entertainment markets
- 1.2. Market Opportunities
- 1.3. Major market Trends
- 1.3.1. Significant growth in mobile subscribers
- 1.3.2. Falling operator revenues
- 1.3.3. Outsourcing grows in popularity
- 1.4. Future of the Wi-Fi market
- 1.5. Evolution of household entertainment media
- 1.5.1. Importance of broadband access
- 1.6. Evolution of bundled service packages
- 1.7. Business models
- 1.8. Conclusions
2. Introduction
- 2.1. Overview
- 2.2. Bundle Definition
- 2.2.1. Triple Play Definition
- 2.2.2. Quad Play definition
- 2.3. Cable vs. Telcos approach to bundling
- 2.4. Typical Price Structures
- 2.5. Convergence
- 2.5.1. Quad Play to Any Play
- 2.6. IMS
- 2.7. Report Methodology
- 2.7.1. Organisation of the Report
- 2.7.2. Aims and Focus of this Report
3. Issues To Consider
- 3.1. New Technologies
- Chart 3.1: Global Hybrid Cellular/WLAN Handset
- 3.2. World Economy
- 3.2.1. Responses to Falling Revenues
- 3.3. Must Have and Nice to Have Services
- 3.4. Value of Triple/Quadruple Play to Service Providers
- 3.5. Revenue Generating Options
- 3.5.1. Fixed Telephony
- 3.5.2. Broadband
- 3.5.3. IPTV
- 3.5.4. Wi-Fi Telephony
- 3.5.5. Consumer VoIP Telephony
- 3.5.6. Mobile Services
- 3.5.7. Mobile and VoIP
4. Global Market Analysis and Forecasts
- 4.1. Market Overview
- 4.2. IPTV is the key to effective bundling
- 4.3. IPTV is the way forward as long as the applications are right
- 4.4. The Mechanism Behind IPTV
- Table 4.1: Vendors providing IPTV technologies, 2008
- 4.5. IPTV Market Drivers
- 4.5.1. Broadband penetration on the rise
- Chart 4.1: World Internet Distribution, Q2 2008
- Chart 4.2: World Broadband Distribution, Q2 2008
- Chart 4.3: Broadband Technology Distribution, Q2 2008
- 4.5.2. Competition between cable operators and telcos boost to IPTV
market
- 4.5.3. Choice of Content is Expanding
- 4.5.4. Fibre to the home boost IPTV distribution
- 4.5.5. High definition broadcasting is creating a demand for IPTV
services
- 4.5.6. Higher expectations among users make them look around for better
services
- 4.6. IPTV market challenges
- 4.6.1. Technical challenges
- 4.6.2. Content challenges
- 4.7. Commercial challenges
- 4.8. IPTV Market Restraints
- 4.8.1. Regulatory Issues
- 4.8.2. Lack of bandwidth
- 4.8.3. DSL coverage
- 4.8.4. Proprietary technologies
- 4.8.5. Consumers education
- 4.9. Market trends
- 4.9.1. Set-top boxes
- 4.9.2. Fibre and DSL deployment
- 4.9.3. IPTV services market forces
- 4.10. Target market
- 4.11. Is there consumer interest in Quad Play?
- Chart 4.4: Factors That Would Influence US Internet Users To Purchase
Mobile Phone Services From Their Fixed Line Communications Provider, April
2008
- 4.12. Interest in Convergence
- 4.13. Demographic and core data
- Table 4.2: Global cable/satellite TV, Internet and broadband households,
2008-2013
- Table 4.3: Worldwide mobile subscribers and revenues, 2008-2013
- Table 4.4: Mobile subscribers % by region, 2008-2013
- Table 4.5: Mobile revenues % by region, 2008-2013
- Table 4.6: Countries with 100%+ mobile penetration as of Q4 2008
- Table 4.7: Cellular mobile services competition (%), 2008
- Table 4.8: Top 10 mobile operators by proportionate subscribers, 2008
- Table 4.9: Broadband penetration by economies worldwide, 2008
- Table 4.10: Worldwide IPTV subscribers and revenues, 2008-2013
- Table 4.11: IPTV subscriber by region, 2008-2013
- Table 4.12: IPTV revenues by region, 2008-2013
5. North American Market Analysis and Forecasts
- 5.1. North Americas
- 5.1.1. Market Overview
- 5.1.2. Demographic and core data
- Table 5.1: North American internet, broadband and cable/satellite TV
households, 2008-2013
- Table 5.2: North American mobile subscriber and revenues, 2008-2013
- Table 5.3: North American mobile subscriber and revenues, 2008-2013
- 5.1.3. Services Demand
- 5.1.4. Fixed-line displacement
- Table 5.4: North American households subscribing to bundled packages
(by service type), 2007-2012
- 5.1.5. Services revenues provision of bundle services will increase in
line with the rise in subscribers
- Table 5.5: North American market revenue growth from bundled services,
2007-2012
- 5.1.6. Challenges
- 5.1.6.1. Lower margins and revenue from promotional offers aimed at
attracting customers
- 5.1.6.2. Changes associated with OSS/BSS provisioning of a single
bill to customers
- 5.1.6.3. Costs of implementing a bundling strategy
- 5.1.6.4. Developing and managing new relationships needed to offer a
wide range of services
- 5.1.6.5. Increased competition by new entrants from the IP sector
- 5.1.7. Market Drivers
- 5.1.7.1. Reduced churn and potential for additional revenue
- 5.1.7.2. Improved customer experience
- 5.1.7.3. Promotional discounts and offers on bundles
- 5.1.7.4. Bundle pricing
- 5.1.7.5. Single point of contact for all subscribed services
- 5.1.7.6. Competition between telcos, cable companies, and new entrants
- 5.1.8. Market Restraints
- 5.1.8.1. Badly deployed OSS/BSS systems
- 5.1.8.2. Regulatory hurdles that affect deployment of services
- 5.1.8.3. High marketing costs associated with customer acquisition
- 5.1.9. Market Trends
- 5.1.9.1. Merger and Acquisition
- 5.1.9.2. Strategic alliances and partnerships
- 5.1.9.3. Customer demands
- 5.1.9.4. Network and service convergence
- 5.1.9.5. Technology
- 5.1.9.5.1. ADSL
- 5.1.9.5.2. VCC
- 5.1.9.5.2.1. Tango Networks
- 5.1.9.5.2.2. Symbian And Cicero
- 5.1.10. Bundle Offering
- 5.1.10.1. Bundle solutions
- 5.2. Quadruple play readiness
- 5.2.1. US Market
- 5.2.1.1. AT&T
- 5.2.1.2. Qwest
- Table: 5.6 Qwest Individual Services and Prices when bought
individually
- Table: 5.7 Qwest Discount Bundle Packages
- 5.2.1.3. Cablevision
- 5.2.1.4. Brighthouse Networks
- 5.2.1.5. Comcast
- 5.2.1.6. Cox Communications
- 5.2.1.6.1. Quad Play Progression
- 5.2.1.6.2. Threat From Cable Company
- 5.2.1.7. Time Warner Cable
- Table 5.8: Time Warner Bundle Packages
- 5.2.1.8. Pivot
- 5.2.1.8.1. Why Did It Fail?
- 5.2.1.9. Verizon
- Table 5.9: Verizon Bundle Packages
- 5.2.2. Canadian Market
- 5.2.2.1. Rogers
- Table 5.10: Rogers Company Statistics
- 5.2.2.2. Videotron
- Table 5.11: Videotron Bundle Prices
- 5.3. North America Overview
6. Latin America market analysis and forecasts
- 6.1. Market Overview
- 6.2. Demographic and core data
- Table 6.1: Latin American internet, broadband and cable/satellite TV
households, 2008-2013
- Table 6.2: Latin America mobile subscribers and revenues, 2008-2013
- Table 6.3: Latin America mobile subscribers and revenues, 2008-2013
- 6.3. Quadruple play readiness
- Table 6.4: Bundle service providers in Latin America
- 6.3.1. Argentina
- 6.3.1.1. Canal 5 Video Comunicaion
- 6.3.2. Brazil
- 6.3.2.1. Telemar
- 6.3.2.2. Telefonica
- 6.3.2.3. Brasil Telecom
- 6.3.2.4. Net Servicios
- 6.3.2.5. Brazil' s Regulatory Approach
- 6.3.3. Mexico
- 6.3.3.1. Telmex
- 6.3.3.2. Televisa
- 6.3.4. Bolivia
- 6.3.5. Chile
- 6.3.6. Colombia
- 6.3.7. Ecuador
- 6.3.8. Peru
- 6.3.9. Nicaragua
- 6.3.10. Venezuela
7. European Market Analysis and Forecasts
- 7.1. Market Overview
- 7.2. European triple play players
- Table 7.1 European bundle players, Q2 2008
- 7.3. Demographic and core data
- Table 7.2: European internet, broadband and cable/satellite TV
households, 2008-2013
- 7.4. Services demand
- Table 7.3: European households subscribing to bundled services (by
service type), 2008-2013
- Table 7.4: European mobile subscribers and revenues, 2008-2013
- Table 7.5: European IPTV subscribers and revenues, 2008-2013
- 7.5. European market trends
- 7.6. Merger and Acquisitions
- 7.6.1. Economic Restrictions
- 7.7. Quadruple play readiness
- 7.8. European Market
- 7.8.1. Virgin Media
- Table 7.6: Virgin Media Bundle Packages
- Table 7.7: TV Package Details
- Table 7.8: Broadband Package Details
- Table 7.9: Telephone Package Details
- Table 7.10: Mobile Package Details
Chart 7.1: Virgin Media Subscribers
- Table 7.11: Virgin Media Revenue
- 7.8.1.1. Virgin Media Vs Sky
- 7.8.1.2. Success in Deals
- 7.8.1.3. Virgin Media Overview - Meeting its Quad Play Objectives?
- 7.8.2. Sky
- Table 7.12: Sky Subscribers
- Table 7.13: Typical Sky Service Bundles
- 7.8.3. Sky Mobile
- 7.8.4. BT
- 7.8.4.1. BT Total Broadband
- 7.8.4.2. BT Vision
- Table 7.14: BT Vision Package Prices
- Table 7.15: BT On-Demand Prices
- 7.8.5. Telefonica Europe
- 7.8.5.1. UK
- Table 7.16: O2 Broadband Prices
- 7.8.6. Carphone Warehouse
- 7.8.7. Vodafone
- 7.8.8. Orange UK
- Table 7.17: Orange Bundle Packages
- 7.8.9. Tiscali UK
- Table 7.18: Tiscali Bundle Packages
- 7.8.10. UK Market Overview
- Table 7.19: Examples of UK Bundle Packages
- 7.9. Belgium
- Table 7.20: Telenet Company Statistics, Q2 2008
- 7.10. Baltic and Nordic
- 7.10.1. Telenor
- Table 7.21: Countries served by Telenor
- 7.10.2. Tele2
- 7.10.3. TeliaSonera
- 7.11. Switzerland
- 7.11.1. Cablecom
- Table 7.22: Cablecom Statistics, Q3 2008
- 7.11.2. Swisscom
- Table 7.21: Swiss Bundle Packages
- 7.12. Germany
- 7.12.1. Deutsche Telecom
- 7.12.2. Kabel Deutschland
- 7.13. Italy
- 7.13.1. Telecom Italia
- 7.13.2. Tiscali
- 7.13.3. Fastweb
- 7.14. France
- 7.14.1. France Telecom
- 7.14.2. SFR
- 7.14.3. Bouygues Telecom
- 7.15. Spain
- Table 7.22: Telefonica Statistics
- 7.16. Portugal
- Table 7.23: Meo Base Offer Details
- Table 7.24: Portugal Telecom Wireless Services Information
- 7.16.1. UZO
- 7.16.2. TMN
- 7.17. UPC
- Table 7.25: UPC Statistics 2007-2008
- Table 7.25: Countries served by UPC
- 7.18. Bulgaria
- 7.19. Georgia
- 7.20. Poland
- 7.20.1. Aster
- Table 7.26: Aster Service Statistics, Q2 2008
- 7.21. Romania
- 7.21.1. Orange
- 7.21.2. RCS & RDS
- 7.22. European Summary
8. Asia-Pacific Market
- 8.1. Market Overview
- 8.2. Demographic and core data
- Table 8.1 Asia-Pacific data (million), 2008-2013
- 8.3. Service demand
- Table 8.2 Asia-Pacific bundles subscription pattern, households
(million) 2008-2013
- Table 8.3 Asia-Pacific Mobile subscribers, 2008-2013
- 8.4. IPTV in Asia-Pacific
- Table 8.4 Asia-Pacific IPTV subscribers (000) 2008-2013
- 8.5. Quadruple play readiness
- Table 8.6: Asia-Pacific bundle service providers
- 8.6. New Zealand
- 8.7. Japan
- 8.7.1. NTT DoCoMo
- 8.7.2. Softbank
- 8.7.3. KDDI
- Table 8.7: KDDI ARPU, Q2 2008
- 8.8. Hong Kong
- 8.9. South Korea
- 8.9.1. SK Telecom
- 8.9.2. KTF
- 8.10. Australia
- 8.10.1. Telstra
- Table 8.8: Telstra Statistical Data, Q2 2008
- 8.10.2. Primus
- 8.11. India
- 8.11.1. BSNL
- 8.11.2. MTNL
- 8.11.3. Bharti Airtel
- Table 8.9: Bharti Airtel Broadband Availablity
- 8.11.4. India Overview
- 8.12. China
- 8.13. Asia-Pacific Summary
9. MEA Market analysis and forecasts
- 9.1. Market Overview
- 9.2. Demographic and core data
- Table 9.1 MEA data (million), 2008-2013
- 9.3. Services demand
- Table 9.2 MEA bundles subscription pattern, households (million)
2008-2013
- 9.4. Mobile service
- Table 9.3 MEA Mobile subscriber, 2008-2013
- Table 9.4 MEA IPTV subscribers (000' ) 2008-2013
- 9.5. Quadruple play readiness
- Table 9.5 MEA bundle providers, 2008
- 9.5.1. Algeria
- 9.5.2. Africa
- 9.5.3. Bahrain
- 9.5.3.1. Nuetel Commuincation
- 9.5.4. MTN
10. Recommendations and strategies for success
- 10.1. Restrictions to Quad Play Growth
- 10.2. How Far has Quad Play Progressed?
- 10.3. Overview
- 10.4. Strategy for service providers
- 10.4.1. Customers expectations
- 10.5. Strategies based on marketing approach
- 10.5.1. Improved services
- 10.5.2. Segmentation
- 10.5.3. Develop Core Customer Base
- 10.6. Promoting basic IPTV services
- 10.7. Fixed-line operator strategies
- 10.7.1. Strategies based on outsourcing
- 10.7.2. Flexing financial might
- 10.7.3. Merging and Re-merging
- 10.8. Benefitting From Bundles
- Table 10.1: Factors That Push Companies into Triple/Quad Play
- 10.9. Strategy for mobile only operators
- 10.9.1. Partnerships
- 10.9.2. Strategy based on technology
- 10.9.2.1. Vendors
- 10.9.2.2. Import proven technologies
- 10.10. Strategy for ISPs
- 10.10.1. More play options
- 10.11. Strategies based on strategic alliances
- 10.11.1. Alliances and Acquisitions
- 10.11.1.1. Benefitting From A Revised Business Model
- 10.11.2. Adding value
- 10.12. Strategies based on pricing
- 10.13. Target Markets
- 10.14. Global Overview
Companies Listed
- 3
- Advance/Newhouse
- Alcatel-Lucent
- Alestra
- Algerie Telecom
- America Movil
- Andinatel
- ANEW Broadband
- AOL
- Aster
- AT&T
- Atlas Interactive
- Axtel
- BBC
- Bharti Airtel
- Bouygues Telecom
- B-RAS
- Brasil Telecom
- BSNL
- BT
- Cable Pacifico
- Cablecentro
- Cablecom
- Cablevision
- Canal 5 Video Comunicacion
- Carphone Warehouse
- China Netcom
- China Telecom
- Cingular Wireless
- Cisco
- Comcast
- Cox
- Deutsche Telecom
- E Plus
- Easynet Group
- eBay
- Embratel
- Entel
- Entel Movil
- Ericsson
- Ertach
- Etisalat
- Fastweb
- Fortune 500
- France Telecom
- GCI
- Google
- Grupo Clarin
- Hungarian Telephone and Cable Corp
- Iliad
- Inter
- INTRACOM
- Iplan
- ITV
- Kabel Deutschland
- KDDI
- KTF
- Kyocera
- Liberty Global Inc
- Max Telecom
- Maxcom
- Microsoft
- Mobistar
- Motorola
- MTN
- MTNL
- Net Servicos
- Net4India
- Neuf Cegetel
- NewNet
- News International
- Nokia
- Noos-Numericable
- NTT DoCoMo
- Nuetel Communication
- O2
- Ono
- Orange
- Pacifictel
- PCCW
- Pipex
- Pivot
- Portugal Telecom
- Primus Telecommunications
- Qwest
- RabbitPoint
- RCS & RDS
- Redback Networks
- Rogers
- Samsung
- Satelcaribe
- Setanta
- SFR
- Siemens
- Siemens-Nokia
- SK Telecom
- Sky
- Skype
- Softbank
- Sonaecom
- Sprint
- Swisscom
- Talkmore
- Tele2
- Telebras
- Telecom Argentina
- Telecom Italia
- Telecom New Zealand
- Telefonica
- Telefonos de Mexico
- Telemar
- Telenet
- Telenor
- Televisa
- TeliaSonera
- Telkonet
- Telmex Argentina
- Telstra
- TerraSip
- Time Warner Cable
- Tiscali
- TMN
- T-mobile
- UPC
- UTStarcom
- UZO
- Verizon
- Videotron
- Virgin Media
- Vivendi
- Vodafone
- Vontel
- VTR GlobalCom
- Wamanchi
- Ya.com
- Yahoo
- YellowPages.com
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