Abstract
- NFC Vs Bluetooth?
- The Mobile NFC Initiative
- Pay by Mobile Initiative
Near Field Communication (NFC) has changed the technological environment for
the mobile communication and mobile payments. The technology has proven its
potential to lead as the m-payments market in the future. A consistent amount
of efforts have been made on the development on the NFC to increase the number
of its applications, and also their scope. The technology has now started to
move into commercial phase.
This unique report analyses the NFC technology at three stages: the
development and standardisation process that the NFC has undergone since its
inception in the market; the current NFC market status - where the technology
stands now including its applications and markets? - and its future growth
trends - where the industry sees NFC in the next five years - you need to know
this information, and this report delivers all the answers to you in one easy
to read format.
Although the industry currently faces some obstacles in terms of availability
of the required infrastructure, i.e. NFC mobile phones, the NFC technology has
time and again proven the potential for its commercial success in the
industrial projects and consumer surveys. The industry now foresees big
commercial rollouts globally. Are you ready for that commercial rollout?
The report explores a whole of range of opportunities available to the
stakeholders in the NFC ecosystem. NFC has been tested and has potential for
the mass-adoption in almost all segments of m-payments such as m-ticketing,
m-banking, m-commerce and m-trade. While the m-payments are projected to reach
the critical mass, NFC for its compatibility with the existing infrastructure
is well placed to leverage the already available m-payment technologies for
its robust future growth.
2007 and 2008 have seen many developments on the NFC technology - removing
developmental obstacles - identified in the trials - in its way to commercial
launch and harmonising it in relation to existing contactless technologies and
infrastructure. A number of related contactless technologies development
institutions and bodies have developed specifications and protocols for the
NFC to incorporate their solutions into the NFC ecosystem. This 100+ page
report highlights these developments at two separate stages: giving an outline
of the important industrial projects, trials and consumers surveys and
outlining the month-wise latest developments on the NFC in the years 2008 and
2009.
NFC and contactless payment ecosystem
NFC is the latest but most promising of the short range contactless payment
technologies. The technology particularly has huge potential for fast
adaptability as an m-payment solution by the industry and consumes alike. The
advantage that the NFC has over other technologies is that it "build (s) on
existing communications infrastructure and user behaviour." Thus NFC has a
central role on a mobile phone, it can work side-by-side with the existing
contactless technologies, either as a standalone technology or in a
collaborative environment, while leveraging the existing infrastructure. The
technology has capability to communicate directly with different devices or
indirectly i.e. in Bluetooth pairing.
The technology relates to
- contactless cards
- SIM-based solutions
- Bluetooth-led communication
- Felica
- IrDA standards
- NFC mobile phones
- RFID
- Contactless readers, writers, tags and coupons
- mobile based payment solutions
- mWallet
- Single Wireless Protocol etc
Any latest news?
The UK banking group Barclays in January 2009 announced plans to replace its
entire fleet of debit cards with new ones featuring NFC contactless-payment
functionality. From March 2009 onwards, any replacement cards issued by the
bank will come embedded with NFC chips, enabling users to pay for goods under.
The bank estimates its entire debit card estate will be contactless by the end
of 2011.
Why you should buy this report
This 100+ page NFC report is:
- An analysis of different m-payment technologies and the technological
environment in which they work
- A detail analysis of the NFC technology - how it works, NFC ecosystem and
discussions on the technology related topics
- The report analyses how the technology works on mobile phone, NFC mobile
ecosystem, building of the NFC mobile ecosystem and opportunities available to
different stakeholders
- It covers potential applications and markets of the NFC technology
- It analyses the NFC case as an m-payment solution and potential sectors of
the NFC application in the m-payments market
- It is an analysis of the development, standardisation that has taken place
on NFC since its inception, available protocols and standards, for example. It
also discusses the issues such as security and threats related to the NFC use.
- The report covers the important NFC industrial projects, trials and
consumers surveys conducted over past few years
- It highlights the latest developments that have taken place on NFC in the
last couple of years.
- Opinions, views and quotes from leading figures from the industry
- Conclusion and forecast of the NFC applications and markets including
future growth trends
Who should buy this report?
- Directors, VP and Senior managers at business such as:
- Mobile/ Cellular carriers and operators
- Banks and credit card companies
- Financial services providers
- Handset manufacturers
- Manufacturers of SIM related services
- Mobile handset security providers
- M-ticketing providers
- Brands looking to tap into the mobile audience
- Public and private transport agencies
- Manufacturers of NFC allied services i.e. readers, writers and tags
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