Abstract
Location is a vital mobile tool. A whole of market opportunities for LBS and
LBA have emerged in sectors such as Emergency Services; Emergency Alert
Services; Home-Zone Billing; Fleet Management; Asset Management; Person
Tracking; Pet Tracking; Traffic Congestion Reporting; Routing to Nearest
Commercial Enterprise; Roadside Assistance; Navigation; City Sightseeing;
Localised Advertising; Mobile Yellow Pages and Network Planning and Dynamic
Network Control.
From mobile handset manufacturers, operators, content and application
developers to marketers and advertisers, a whole range of companies are
jumping in to grab on the opportunities emerging within the location based
services, location-aware mobile content & applications, and mobile advertising
markets.
The idea of location based and contextually relevant advertising is still
relatively new, particularly in terms of deployment. Interest in the sector
has been increasing over the past two years, especially since the launch of
bigger-screen 3G smartphones and consequent growth in mobile data. Location
Based Advertising has started to emerge as a leading sector within the LBS and
mobile advertising markets.
Mobile LBA technology is already here, and mobile LBA campaigns being
successfully run by the leading global brands. More and more subscribers are
using their handsets as mapping and navigation tools, and coupled with the
spread of mobile advertising, Internet and search applications have created an
exciting revenue opportunity. How quickly will take-up of these services grow?
Can you afford to get left behind? This market will expand and taking
first-mover position will be vital to securing your place in it.
The latest visiongain report, Mobile LBA 2009-2014: how to generate revenue by
advertising on mobile content, LBS and mobile search, will provide you with
the insight to this growing market area. It examines the opportunities offered
by LBA, and how advertisers, operators and manufacturers can all get involved
in providing profitable LBA services.
Reading this exclusive management report will tell you the following:
- Who are the main players in LBA and what are they doing?
- What different forms of Location Based Advertising are available and
expected to appear in the future?
- Why is LBA so important to mobile?
- When will LBA start to make traction in the market? When will it become a
mass market proposition?
- How successful will it be?
Find out the answers to these and many other questions by buying this vital
industry insight.
Who needs to read this report?
Directors, VP and Senior managers in:
- Mobile/ Cellular carriers and operators
- Digital and Mobile Advertising agencies
- Mobile Search companies
- DA/DQ providers
- Handset manufacturers
- Location Based Service Providers
- Brands looking to tap into the mobile audience
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