Table of Contents
1 Table of Contents 2 1.1 List of Tables 4 1.2 List of FIgures 5 2
Introduction 6 2.1 What is this Report About? 6 2.2 How to use this
Report? 6 2.3 Market Definitions 6 3 Global Hybrid Electric Car Market
Dynamics 7 3.1 Global Hybrid Electric Car Market, Overview 7 3.2
Global Hybrid Electric Car Market, Key Drivers for Growth 7 3.2.1
Regulatory Push: Purchase Incentives, Tax Incentives and Mandated Purchases
7 3.2.2 Reduced Oil Dependence 8 3.2.3 Volatile Oil Prices 9 3.2.4
Environmental and Climate Change Concerns 10 3.3 Global Hybrid Electric
Car Market, Key Restraints for Growth 11 3.3.1 Global Economic Meltdown
11 3.3.2 Relatively High Prices 11 3.3.3 Consumer Inertia 11 3.3.4
Lack of Recharging Infrastructure and Related Challenges 11 4 Global
Hybrid Electric Car Market Analysis 13 4.1 Global Hybrid Electric Car
Market Sizing and Forecasts, 2000–15 13 4.2 Global Hybrid Electric
Car Market Analysis on the Basis of Region 15 4.3 US Hybrid Electric Car
Market Analysis 15 4.3.1 Market Share Analysis 18 4.4 Japan Hybrid
Electric Car Market Analysis 22 4.5 Europe Hybrid Electric Car Market
Analysis 24 4.6 Global Hybrid Electric Car Market, Key Trends 26 4.6.1
Key Automakers Plan for New Product Launches in Hybrid and Electric Vehicle
Segment 26 4.6.2 Key Automakers Partner with Component Manufacturers
26 4.6.3 Key Automakers Scramble for Government Funds and Aids 27
4.6.4 Global Hybrid Electric Car Market, Impact of Financial Crisis 27
4.6.5 Belt-tightening Measures for Research & Development – a Short term
Phenomenon 29 4.6.6 Japan Leads the Way in Patent Acquisition 29 5
Global Hybrid Electric Car, Oil Savings Potential 31 5.1 Oil Savings
Potential of Hybrid Electric Cars – Scenario Based Assessment 32 6
Global Hybrid Electric Car Market, Technology Analysis 35 6.1 Pure Play
Electric Car 35 6.2 Hybrid Electric Car 35 6.2.1 Types by Drivetrain
Structure 36 6.2.2 Types by Degree of Hybridization 38 7 Global Hybrid
Electric Car Market, Regulatory Framework 40 7.1 Global Standards for
Hybrid Electric Car 40 7.1.1 Brief Overview of Existing Standards 40
7.2 Global Standardization Bodies for Hybrid Electric Car 42 7.2.1
International Standardizing Bodies for Hybrid Electric Car: 42 7.2.2
Regional and National Standardizing Bodies for Hybrid Electric Car 43 7.3
Global Programs for promotion of Hybrid Electric Car 43 7.3.1 US 43
7.3.2 Japan 44 7.3.3 France 44 7.3.4 UK 45 8 Key Players in Hybrid
Electric Car Market 47 8.1 Hybrid Electric Car Key Player: Toyota Motor
Corporation 47 8.1.1 Toyota Motor Corporation – Company Snapshot
47 8.1.2 Toyota Motor Corporation – Company Overview 47 8.1.3
Toyota Motor Corporation – Major Products and Services 48 8.1.4
Toyota Motor Corporation – SWOT Analysis 48 8.1.5 Toyota Motor
Corporation Strengths 48 8.1.6 Toyota Motor Corporation Weaknesses 48
8.1.7 Toyota Motor Corporation Opportunities 49 8.1.8 Toyota Motor
Corporation Threats 50 8.2 Hybrid Electric Car Key Player: Honda Motor
Co., Ltd 50 8.2.1 Honda Motor Co., Ltd. – Company Snapshot 50
8.2.2 Honda Motor Co., Ltd. – Company Overview 50 8.2.3 Honda Motor
Co., Ltd. – Major Products and Services 51 8.2.4 Honda Motor Co.,
Ltd. – SWOT Analysis 51 8.2.5 Honda Motor Co., Ltd. Strengths 51
8.2.6 Honda Motor Co., Ltd. Weaknesses 52 8.2.7 Honda Motor Co., Ltd.
Opportunities 52 8.2.8 Honda Motor Co., Ltd. Threats 52 8.3 Hybrid
Electric Car Key Player: Ford Motor Company 53 8.3.1 Ford Motor Company
– Company Snapshot 53 8.3.2 Ford Motor Company – Company
Overview 53 8.3.3 Ford Motor Company – Major Products and Services
54 8.3.4 Ford Motor Company – SWOT Analysis 54 8.3.5 Ford Motor
Company Strengths 54 8.3.6 Ford Motor Company Weaknesses 55 8.3.7 Ford
Motor Company Opportunities 55 8.3.8 Ford Motor Company Threats 56 8.4
Hybrid Electric Car Key Player: General Motors Corporation 57 8.4.1
General Motors Corporation – Company Snapshot 57 8.4.2 General
Motors Corporation – Company Overview 57 8.4.3 General Motors
Corporation – Major Products and Services 58 8.4.4 General Motors
Corporation – SWOT Analysis 58 8.4.5 General Motors Corporation
Strengths 58 8.4.6 General Motors Corporation Weaknesses 59 8.4.7
General Motors Corporation Opportunities 59 8.4.8 General Motors
Corporation Threats 60 8.5 Hybrid Electric Car Key Player: Nissan Motor
Co., Ltd. 60 8.5.1 Nissan Motor Co., Ltd. – Company Snapshot 60
8.5.2 Nissan Motor Co., Ltd. – Company Overview 61 8.5.3 Nissan
Motor Co., Ltd. – Major Products and Services 61 8.5.4 Nissan Motor
Co., Ltd. – SWOT Analysis 61 8.5.5 Nissan Motor Co., Ltd. Strengths
61 8.5.6 Nissan Motor Co., Ltd. Weaknesses 62 8.5.7 Nissan Motor Co.,
Ltd. Opportunities 62 8.5.8 Nissan Motor Co., Ltd. Threats 63 9
Appendix 64 9.1 About Global Markets Direct 64 9.2 Glossary of Terms
65 9.3 Methodology 66 9.3.1 Coverage 66 9.3.2 Secondary Research
67 9.3.3 Primary Research 67 9.3.4 Expert Panel Validation 67 9.4
Contact Us 67 9.5 Disclaimer 67 1.1 List of Tables Table 1:
Global Hybrid Electric Car Market, Key Drivers for Growth, 2008 7 Table
2: US, Gas Guzzler Tax Rates 8 Table 3: Global Oil Prices per Barrel
(Nominal US $), 1988–2008 10 Table 4: Global Hybrid Electric Car
Market, Key Restraints for Growth,2008 11 Table 5: Power requirements
for PHEV20s at 120 V / 15A , (kWh),2008 12 Table 6: Global Hybrid
Electric Car Market, by Volume (‘000), 2000–15 13 Table 7:
Global Hybrid Electric Car Market, by Value (Billion US $), 2000–15
14 Table 8: Global Hybrid Electric Car Market, Breakdown of Sales
Volume on the Basis of Region, (%), 2008 15 Table 9: US Hybrid
Electric Car Market, by Volume (‘000), 2000–15 16 Table 10:
US Hybrid Electric Car Market, by Value (Billion US $), 2000–15 17
Table 11: US Hybrid Electric Car Market, Market Share (%), 2008 19 Table
12: US Hybrid Electric Car Market, Sedan Segment, Market Share (%), 2008
20 Table 13: US Hybrid Electric Car Market, SUV Segment, Market Share
(%), 2008 21 Table 14: Japan Hybrid Electric Car Market, by Volume
(‘000), 2000–15 22 Table 15: Japan Hybrid Electric Car
Market, by Value (Billion US $), 2009–15 23 Table 16: Europe
Hybrid Electric Car Market, by Volume (‘000), 2000–15 25 Table
17: Europe Hybrid Electric Car Market, by Value (Billion US $),
2000–15 26 Table 18: Alliances between Automotive OEMs and
Battery Manufacturers 27 Table 19: US Hybrid Car Market, Unit Sales Vs.
Oil Prices January,2008–April,2009 29 Table 20: Global Hybrid
Electric Car Market, Key R&D Areas ,2008 30 Table 21: Primary Oil
Consumption from Transportation on the basis of Region (%), 1980–2030
31 Table 22: Scenarios for Assessment of Oil Savings Potential 32
Table 23: Oil Savings Potential of Hybrid Cars for Various Industry Growth
Scenarios 34 Table 24: Brief Overview of Terminology Standards 40
Table 25: Brief Overview of Battery Standards 41 Table 26: Brief
Overview of Electric Vehicle Safety Standards 41 Table 27: Brief
Overview of Hybrid Vehicle Performance Standards 41 Table 28: Brief
Overview of Electric Vehicle Component Standards 42 Table 29: Basic
Division of Work ISO/IEC 42 Table 30: Regional and National
Standardizing Bodies 43 Table 31: Bonus-Malus System: Bonus as a
Function of CO2 Emissions 44 Table 32: Bonus-Malus System: Penalty as
a Function of CO2 Emissions 45 Table 33: Band Grading on the Basis of
CO2 Emissions 46 Table 34: Toyota Motor Corporation, Key Facts 47
Table 36: Toyota Motor Corporation, SWOT Analysis 48 Table 37:
Honda Motor Co., Ltd.,Key Facts 50 Table 38: Honda Motor Co., Ltd.
– Major Products and Services 51 Table 39: Honda Motor Co.,
Ltd., SWOT Analysis 51 Table 40: Ford Motor Company,Key Facts 53
Table 41: Ford Motor Company – Major Products and Services 54
Table 42: Ford Motor Company, SWOT Analysis 54 Table 43: General
Motors Corporation, Key Facts 57 Table 44: General Motors Corporation
– Major Products and Services 58 Table 45: General Motors
Corporation, SWOT Analysis 58 Table 46: Nissan Motor Co., Ltd.,Key
Facts 60 Table 48: Nissan Motor Co., Ltd., SWOT Analysis 61 Table
49: Glossary (In Alphabetical Order) 65 1.2 List of FIgures
Figure 1: Imported Oil as a Percentage of Total Consumption in Developed
Economies, 2008 9 Figure 2: Variation in Global Oil Prices, (US $),
1988–2008 9 Figure 3: Global Hybrid Electric Car Market, by
Volume (‘000), 2000–15 13 Figure 4: Global Hybrid Electric
Car Market, by Value (Billion US $), 2000–15 14 Figure 5: Global
Hybrid Electric Car Market, Breakdown of Sales Volume on the basis of region,
(%), 2008 15 Figure 6: US Hybrid Electric Car Market, by Volume
(‘000), 2000–15 16 Figure 7: US Hybrid Electric Car
Market, by Value (Billion US $), 2000–15 17 Figure 8: US Hybrid
Electric Car Market, Break-down on the Basis of Product Segment,(%), 2008
18 Figure 9: US Hybrid Electric Car Market, Market Share (%), 2008
19 Figure 10: US Hybrid Electric Car Market, Sedan Segment, Market Share
(%), 2008 20 Figure 11: US Hybrid Electric Car Market, SUV Segment,
Market Share (%), 2008 21 Figure 12: Japan Hybrid Electric Car Market,
by Volume (‘000), 2000–15 22 Figure 13: Japan Hybrid
Electric Car Market, by Value (Billion US $), 2000–15 23 Figure 14:
Europe Hybrid Electric Car Market, by Volume (‘000), 2000–15
24 Figure 15: Europe Hybrid Electric Car Market, by Value (Billion US
$), 2000–15 25 Figure 16: Global Hybrid Electric Ca Market, Impact
of Economic Crisis on Sales Growth, 2002–08 28 Figure 17: US
Hybrid Car Market, Unit Sales Vs. Oil Price, January,2008–April,2009
28 Figure 18: Primary Oil Consumption from Transportation on the Basis
of Region, (%), 1980–2030 31 Figure 19: Oil Consumption by Vehicle
Category,(%), 2008 and 2030 32 Figure 20: Global Hybrid Electric Car
Sales as a Percentage of Overall Light Duty Vehicles Sales under Various
Growth Scenarios 33 Figure 21: Oil Savings Potential of Hybrid Cars for
Various Industry Growth Scenarios 34 Figure 22: Pure Play Electric Car,
Schematic 35 Figure 23: Series Hybrid System, Schematic 36 Figure
24: Parallel Hybrid System, Schematic 37 Figure 25: Series/Parallel
Hybrid System, Schematic 38 Figure 26: Hybrid Cars Classification on
the Basis of Hybridization 39 Figure 27: Global Markets Direct
Methodology 66
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