Table of Contents
1 Table of Contents 2
1.1 List of Tables 4
1.2 List of Figures 7
2
Introduction 9
2.1 What is This Report About? 9
2.2 Methodology 9
2.3 Profile of Survey Respondents 10
3 Executive Summary 14
3.1 The
Renewable Power Industry is Generally Optimistic About the Recovery of the
Global Economy 14
3.2 The Level of Optimism About Revenue Growth is
Similar Among Both Buyers and Suppliers 14
3.3 Renewable Power Companies
Will Be Increasing Procurement Spend Over the Next 12 Months 14
3.4
Industry Players Face a Number of Key Challenges Due To the Recession 15
3.5 Suppliers Must Update Their Knowledge of Buyer Needs During the Periods of
Recession and Recovery 16
4 Economic Outlook and Confidence 17
4.1
Global Economy Recovery Expectations 17
4.2 Revenue Growth Expectations
22
5 Renewable Power Industry Investment Outlook 26
5.1 Fastest and
Slowest Growing Markets 26
5.2 M&A Activity Predictions 36
5.3
Supplier’s Industry Outlook 40
6 Recession: Threats and
Opportunities for the Renewable Power Industry 44
6.1 Leading Business
Concerns Due to Recession 44
6.2 Key Actions to Overcome Business Threats
49
6.3 Key Actions to Maintain and Win Buyer Business 53
6.4 Leading
Recession-Related Business Opportunities 64
7 Renewable Power Industry
Buyer Spend Activity 68
7.1 Annual Procurement Budgets 68
7.2 Expected
Change in Procurement Spend 73
8 Procurement Behaviors and Strategies and
the Impact of Recession 78
8.1 Critical Success Factors for Supplier
Selection 78
8.2 Current Effects of Recession on Procurement Objectives
84
8.3 Expected Future Effects of Recession on Procurement Objectives
89
8.4 The Effects of Recession on Procurement Strategy 95
9 Appendix
104
9.1 Full Survey Results-Closed Questions 104
9.2 Methodology
111
9.3 Contact Us 112
9.4 About Global Markets Direct 112
9.5
Disclaimer 112
1.1 List of Tables
Table 1: Count of Global
Renewable Power Industry Survey Respondents by Company Type (Number of
Respondents), 2009 Industry Survey 10
Table 2: Buyer Respondents by Job
Role (% Buyer Respondents), Global Renewable Power Industry, 2009 11
Table
3: Buyer Respondents by Organization’s Global Turnover (% Buyer
Respondents), Global Renewable Power Industry, 2009 11
Table 4: Buyer
Respondents by Organization’s Total Employee Size (% Buyer Respondents),
Global Renewable Power Industry, 2009 12
Table 5: Supplier Respondents by
Job Role (% Supplier Respondents), Global Renewable Power Industry, 2009
12
Table 6: Supplier Respondents by Organization’s Global Turnover
(% Supplier Respondents), Global Renewable Power Industry, 2009 13
Table
7: Supplier Respondents by Organization' s Total Employee Size (% Supplier
Respondents), Global Renewable Power Industry, 2009 13
Table 8: Global
Renewable Power Industry Expectations of Global Economy Recovery Timings by
Region: North America, Europe, Asia-Pacific, Rest of World (% All
Respondents), 2009 20
Table 9: Global Renewable Power Industry
Expectations of Global Economy Recovery Timings by Company Type: Renewable
Power Generators, Power Distributors, Power Industry Suppliers (% All
Respondents), 2009 21
Table 10: Company Revenue Growth Optimism by Global
Renewable Power Industry Company Type: Renewable Power Generators, Power
Distributors, Power Industry Suppliers (% All Respondents), 2009 24
Table
11: Company Revenue Growth Optimism in the Global Renewable Power Industry by
Region: North America, Europe, Asia-Pacific, Rest of World (% All
Respondents), 2009 25
Table 12: Renewable Power Generator Industry: Market
Predictions of the Fastest and Slowest Growing Regions (% Renewable Power
Generator Respondents), 2009 29
Table 13: Power Distributor Industry:
Market Predictions of the Fastest and Slowest Growing Regions (% Power
Distributor Respondents), 2009 32
Table 14: Power Industry Supplier
Industry: Market Predictions of the Fastest and Slowest Growing Regions (%
Power Industry Supplier Respondents), 2009 35
Table 15: Ranking of Key
Growth Areas for the Renewable Power Industry (Analysis of Supplier
Respondents), 2009 41
Table 16: Ranking of Key Growth Areas for the
Renewable Power Industry (Analysis of Senior Level Executive Respondents),
2009 41
Table 17: Ranking of Key Declining Areas for the Renewable Power
Industry (Analysis of Supplier Respondents), 2009 42
Table 18: Ranking of
Key Declining Areas for the Renewable Power Industry (Analysis of Senior Level
Executive Respondents), 2009 43
Table 19: Renewable Power Generators Vs.
Power Distributors Vs. Power Industry Suppliers: Leading Business Concerns for
the Period 2009-2010 Among Global Renewable Power Industry Buyers and
Suppliers (% All Respondents), 2009 47
Table 20: Leading Business Concerns
for the Period 2009-2010 Among Global Renewable Power Industry Buyers and
Suppliers by Region: North America, Europe, Asia-Pacific, Rest of World (% All
Respondents), 2009 48
Table 21: Most Important Actions Being Implemented
to Overcome Leading Business Concerns in 2009-2010 in the Global Renewable
Power Industry (Analysis of All Respondents), 2009 50
Table 22: Most
Important Actions Being Implemented to Overcome Leading Business Concerns in
2009-2010 in the Global Renewable Power Industry – Senior Level
Responses Only (Analysis of CEO/MD/Board Level Respondents), 2009 51
Table
23: Most Important Actions Being Implemented by Power Industry Suppliers to
Overcome Leading Business Concerns in 2009-2010 in the Global Renewable Power
Industry (Analysis of Power Industry Suppliers Respondents), 2009 52
Table
24: Most Important Actions Being Implemented by Renewable Power Generators,
Power Distributors to Overcome Leading Business Concerns in 2009-2010 in the
Global Renewable Power Industry (Analysis of Renewable Power Generators, Power
Distributors Respondents), 2009 53
Table 25: The Most Important Actions
for Suppliers to Take to Maintain and Secure Buyer Business During the
Recession in the Global Renewable Power Industry: Supplier Responses Vs. All
Buyer Responses (% All Respondents), 2009 55
Table 26: The Most Important
Actions for Suppliers to Take to Maintain and Secure Buyer Business During the
Recession in the Global Renewable Power Industry: Renewable Power Generator
Vs. Power Distributor (% Buyer Respondents), 2009 57
Table 27: The Most
Important Actions for Suppliers to Take to Maintain and Secure Buyer Business
During the Recession in the Global Renewable Power Industry: Analysis of Buyer
Respondents by Company Turnover (% Buyer Respondents), 2009 58
Table 28:
The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer
Business During the Recession in the Global Renewable Power Industry: Analysis
of All Buyer Respondents by Procurement Budget (% Buyer Respondents), 2009
59
Table 29: The Most Important Actions for Suppliers to Take to Maintain
and Secure Buyer Business During the Recession in the Global Renewable Power
Industry: Analysis of All Buyer Respondents by Region (% Buyer Respondents),
2009 62
Table 30: The Most Important Actions for Suppliers to Take to
Maintain and Secure Buyer Business During the Recession in the Global
Renewable Power Industry: Analysis of All Buyer Respondents by Purchasing
Decision Seniority (% Buyer Respondents With Purchasing Decision Influence),
2009 63
Table 31: Leading Business Opportunities During the Recession in
the Global Renewable Power Industry (Analysis of All Respondents), 2009 65
Table 32: Leading Business Opportunities During the Recession in the Global
Renewable Power Industry – Senior Level Responses Only (Analysis of
CEO/MD/Board Level Respondents), 2009 65
Table 33: Leading Business
Opportunities for Power Industry Suppliers During the Recession in the Global
Renewable Power Industry (Analysis of Supplier Respondents), 2009 66
Table
34: Leading Business Opportunities for Renewable Power Generators, Power
Distributors During the Recession in the Global Renewable Power Industry
(Analysis of Buyer Respondents), 2009 67
Table 35: Annual Procurement
Budgets in US$ in the Global Renewable Power Industry: Renewable Power
Generator Vs. Power Distributor (% All Buyer Respondents), 2009 70
Table
36: Annual Procurement Budgets in US$ in the Global Renewable Power Industry
by Region (% All Buyer Respondents), 2009 72
Table 37: Expected Change in
Spend on Products and Services in the Global Renewable Power Industry Over the
Next 12 Months: Renewable Power Generator Vs. Power Distributor (% All Buyer
Respondents), 2009 73
Table 38: Expected Change in Spend on Products and
Services in the Global Renewable Power Industry Over the Next 12 Months by
Region (% All Buyer Respondents), 2009 77
Table 39: Critical Success
Factors for Selecting a Renewable Power Industry Supplier: Buyer Vs. Supplier
Comparison (% All Respondents), Global, 2009 82
Table 40: Critical Success
Factors for Selecting a Renewable Power Industry Supplier: Renewable Power
Generator Vs. Power Distributor Comparison (% All Buyer Respondents), Global,
2009 84
Table 41: Current Effects of Recession on Procurement Objectives
and Priorities in the Global Renewable Power Industry: Renewable Power
Generator Vs. Power Distributor (% All Buyer Respondents), 2009 87
Table
42: Expected Changes in Procurement Strategy in the Global Renewable Power
Industry to Drive Value Across the Business Due to Recession: Renewable Power
Generator Vs. Power Distributor (% All Buyer Respondents), 2009 97
Table
43: Expected Changes in Procurement Strategy in the Global Renewable Power
Industry to Drive Value Across the Business Due to Recession: All Buyers by
Company Turnover (% All Buyer Respondents), 2009 98
Table 44: Expected
Changes in Procurement Strategy in the Global Renewable Power Industry to
Drive Value Across the Business Due to Recession: All Buyers by Purchasing
Decision Seniority (% All Buyer Respondents Purchasing Decision Influence),
2009 99
Table 45: Expected Changes in Procurement Strategy in the Global
Renewable Power Industry to Drive Value Across the Business Due to Recession:
All Buyers by Region (% All Buyer Respondents), 2009 101
Table 46:
Renewable Power Generator Attitudes and Approaches to Existing Procurement
Practices : Level of Agreement with the Following five Statements (% Renewable
Power Generator Respondents), 2009 102
Table 47: Power Distributor
Attitudes and Approaches to Existing Procurement Practices: Level of Agreement
to the Following Five Statements (% Power Distributor Respondents), 2009
103
Table 48: Full Survey Results-Closed Questions 104
1.2 List
of Figures
Figure 1: Leading Business Concerns for the Period 2009-2010
Among Global Renewable Power Industry Buyers and Suppliers (% All
Respondents), 2009 15
Figure 2: Global Renewable Power Industry
Expectations of Global Economy Recovery Timings (% All Respondents), 2009
18
Figure 3: Global Renewable Power Industry Expectations of Global
Economy Recovery Timings by Region: North America, Europe, Asia-Pacific, Rest
of World (% All Respondents), 2009 19
Figure 4: Global Renewable Power
Industry Expectations of Global Economy Recovery Timings by Company Type:
Renewable Power Generators, Power Distributors, Power Industry Suppliers (%
All Respondents), 2009 21
Figure 5: Company Revenue Growth Optimism in the
Global Renewable Power Industry (% All Respondents), 2009 22
Figure 6:
Company Revenue Growth Optimism by Global Renewable Power Industry Company
Type: Renewable Power Generators, Power Distributors, Power Industry Suppliers
(% All Respondents), 2009 23
Figure 7: Company Revenue Growth Optimism in
the Global Renewable Power Industry by Region: North America, Europe,
Asia-Pacific, Rest of World (% All Respondents), 2009 25
Figure 8:
Renewable Power Generator Industry: Market Predictions of the Fastest and
Slowest Growing Regions (% Renewable Power Generator Respondents), 2009 28
Figure 9: Power Distributor Industry: Market Predictions of the Fastest and
Slowest Growing Regions (% Power Distributor Respondents), 2009 31
Figure
10: Power Industry Supplier Industry: Market Predictions of the Fastest and
Slowest Growing Regions (% Power Industry Supplier Respondents), 2009 34
Figure 11: Merger and Acquisition Activity Expectations Over the Next 12
Months in the Global Renewable Power Generator Industry (% Renewable Power
Generator Industry Respondents), 2009 37
Figure 12: Merger and Acquisition
Activity Expectations Over the Next 12 Months in the Global Power Distributor
Industry (% Power Distributor Industry Respondents), 2009 38
Figure 13:
Merger and Acquisition Activity Expectations Over the Next 12 Months in the
Global Power Industry Supplier Industry (% Power Industry Supplier Industry
Respondents), 2009 39
Figure 14: Leading Business Concerns for the Period
2009-2010 Among Global Renewable Power Industry Buyers and Suppliers (% All
Respondents), 2009 45
Figure 15: Renewable Power Generators Vs. Power
Distributors Vs. Power Industry Suppliers: Leading Business Concerns for the
Period 2009-2010 Among Global Renewable Power Industry Buyers and Suppliers (%
All Respondents), 2009 46
Figure 16: The Most Important Actions for
Suppliers to Take to Maintain and Secure Buyer Business During the Recession
in the Global Renewable Power Industry: Supplier Responses Vs. All Buyer
Responses (% All Respondents), 2009 54
Figure 17: The Most Important
Actions for Suppliers to Take to Maintain and Secure Buyer Business During the
Recession in the Global Renewable Power Industry: Renewable Power Generator
Vs. Power Distributor (% Buyer Respondents), 2009 56
Figure 18: The Most
Important Actions for Suppliers to Take to Maintain and Secure Buyer Business
During the Recession in the Global Renewable Power Industry: Analysis of All
Buyer Respondents by Region (% Buyer Respondents), 2009 61
Figure 19:
Annual Procurement Budgets in US$ in the Global Renewable Power Industry:
Renewable Power Generator Vs. Power Distributor (% All Buyer Respondents),
2009 69
Figure 20: Annual Procurement Budgets in US$ in the Global
Renewable Power Industry by Company Turnover (% All Buyer Respondents), 2009
70
Figure 21: Annual Procurement Budgets in US$ in the Global Renewable
Power Industry by Region (% All Buyer Respondents), 2009 72
Figure 22:
Expected Change in Spend On Products and Services in the Global Renewable
Power Industry Over the Next 12 Months: Renewable Power Generator Vs. Power
Distributor (% All Buyer Respondents), 2009 74
Figure 23: Expected Change
in Spend on Products and Services in the Global Renewable Power Industry Over
the Next 12 Months by Company Turnover (% All Buyer Respondents), 2009 75
Figure 24: Expected Change in Spend on Products and Services in the Global
Renewable Power Industry Over the Next 12 Months by Region (% All Buyer
Respondents), 2009 76
Figure 25: Critical Success Factors for Selecting a
Renewable Power Industry Supplier: Difference in Views, Buyers Vs. Suppliers
(Net Difference in Ranking), Global, 2009 80
Figure 26: Critical Success
Factors for Selecting a Renewable Power Industry Supplier: Buyer Vs. Supplier
Comparison (% All Respondents), Global, 2009 81
Figure 27: Critical
Success Factors for Selecting a Renewable Power Industry Supplier: Renewable
Power Generator Vs. Power Distributor Comparison (% All Buyer Respondents),
Global, 2009 83
Figure 28: Current Effects of Recession on Procurement
Objectives and Priorities in the Global Renewable Power Industry (% All Buyer
Respondents), 2009 85
Figure 29: Current Effects of Recession on
Procurement Objectives and Priorities in the Global Renewable Power Industry:
Renewable Power Generator Vs. Power Distributor (% All Buyer Respondents),
2009 86
Figure 30: Current Effects of Recession on Procurement Objectives
and Priorities in the Global Renewable Power Industry by Company Turnover (%
All Buyer Respondents), 2009 88
Figure 31: Likelihood of Future Change in
Procurement Objectives in the Global Renewable Power Industry (% All Buyer
Respondents), 2009 89
Figure 32: Likelihood of Future Change on
Procurement Objectives in the Global Renewable Power Industry: Renewable Power
Generator Vs. Power Distributor (% All Buyer Respondents), 2009 90
Figure
33: Likelihood of Future Change on Procurement Objectives in the Global
Renewable Power Industry by Company Turnover (% All Buyer Respondents), 2009
91
Figure 34: Expected Future Effects of Recession on Procurement
Objectives and Priorities in the Global Renewable Power Industry (% All Buyer
Respondents), 2009 92
Figure 35: Expected Future Effects of Recession on
Procurement Objectives and Priorities in the Global Renewable Power Industry:
Renewable Power Generator Vs. Power Distributor (% All Buyer Respondents),
2009 93
Figure 36: Expected Future Effects of Recession on Procurement
Objectives and Priorities in the Global Renewable Power Industry by Company
Turnover (% All Buyer Respondents), 2009 94
Figure 37: Expected Changes in
Procurement Strategy in the Global Renewable Power Industry to Drive Value
Across the Business Due to Recession (% All Buyer Respondents), 2009 96
Figure 38: Expected Changes in Procurement Strategy in the Global Renewable
Power Industry to Drive Value Across the Business Due to Recession: Renewable
Power Generator Vs. Power Distributor (% All Buyer Respondents), 2009 97
Figure 39: Expected Changes in Procurement Strategy in the Global Renewable
Power Industry to Drive Value Across the Business Due to Recession: All Buyers
by Region (% All Buyer Respondents), 2009 100
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