Table of Contents
1 Table Of Contents 2
1.1 List Of Tables 5
1.2 List Of Figures 8
2
Introduction 12
2.1 What is This Report About? 12
2.2 Methodology
12
2.3 Profile Of Survey Respondents 13
3 Executive Summary 17
3.1
The Airports Industry Is Generally Optimistic About the Recovery of the Global
Economy 17
3.2 Buyers and Suppliers in the Industry Are More Optimistic
About Revenue Growth 17
3.3 Airports Buyer and Supplier Companies Will Be
Increasing Marketing Spend Over the Next 12 Months 18
3.4 Industry Players
Face a Number of Key Challenges Due to the Recession 18
3.5 Suppliers and
Buyers Are Adapting Their Marketing and Sales Strategies During Recession and
Recovery to Face Immediate Business Concerns 19
4 Economic Outlook &
Confidence 20
4.1 Global Economy Recovery Expectations 20
4.2 Revenue
Growth Expectations 24
5 Airports Industry Investment Outlook 29
5.1
Fastest & Slowest Growing Markets 29
5.2 M&A Activity Predictions 40
5.3 Supplier’s Industry Outlook 44
6 Recession & Recovery: Threats &
Opportunities For The Airports Industry 49
6.1 Leading Business Concerns
Due To Recession 49
6.2 Key Actions To Overcome Business Threats 54
6.3 Key Actions To Maintain & Win Buyer Business 60
6.4 Leading Recession
& Recovery Related Business Opportunities 71
7 Marketing Spend Activity
75
7.1 Annual Marketing Budgets: Suppliers to the Industry 75
7.2
Expected Change in Marketing Expenditure Levels: Suppliers to the Industry
79
7.3 Change in Expenditure By Media Channel: Suppliers to the Industry
83
7.4 Future Investment in Marketing and Sales Technology: Suppliers to
the Industry 89
7.5 Annual Marketing Budgets: Airports Industry Players
94
7.6 Expected Change in Marketing Expenditure Levels: Airports Industry
Players 98
7.7 Change in Expenditure By Media Channel: Airports Industry
Players 102
7.8 Future Investment in Marketing and Sales Technology:
Airports Industry Players 107
8 Marketing and Sales Behaviors and
Strategies and the Impact of Recession and Recovery 113
8.1 Key Marketing
Aims: Suppliers to the Industry 113
8.2 Marketing and Sales Practices
During Recession and Recovery: Suppliers to the Industry 118
8.3 Expected
Adaptations to Marketing Activities During Recession and Recovery: Suppliers
to the Industry 123
8.4 Critical Success Factors for Choosing a Marketing
Agency: Suppliers to the Industry 131
8.5 Marketing Attitudes and
Approaches: Suppliers to the Industry 136
8.6 Key Marketing Aims: Airports
Industry Players 137
8.7 Marketing and Sales Practices During Recession
and Recovery: Airports Industry Players 141
8.8 Expected Adaptations to
Marketing Activities During Recession and Recovery: Airports Industry Players
147
8.9 Critical Success Factors for Choosing a Marketing Agency: Airports
Industry Players 154
8.10 Marketing Attitudes and Approaches: Airport
Industry Players 159
9 Appendix 161
9.1 Full Survey Results-Closed
Questions 161
9.2 Methodology 166
9.3 Contact Us 167
9.4 About
Global Markets Direct 167
9.5 Disclaimer 167
1.1 List Of
Tables
Table 1: Count of Global Airports Industry Survey Respondents
By Company Type (Number Of Respondents), 2009 Industry Survey 13
Table 2:
Buyer Respondents By Job Role (% Buyer Respondents), Global Airports
Industry,, 2009 13
Table 3: Buyer Respondents By
Organization’s Global Turnover (% Buyer Respondents), Global Airports
Industry 2009 14
Table 4: Buyer Respondents By Organizations’
Total Number of Employees (% Buyer Respondents), Global Airports Industry 2009
14
Table 5: Supplier Respondents By Job Role (% Supplier Respondents),
Global Airports Industry,, 2009 15
Table 6: Supplier Respondents By
Organizations’ Global Turnover (% Supplier Respondents), Global Airports
Industry,, 2009 15
Table 7: Supplier Respondents By Organizations’
Total Number of Employees (% Supplier Respondents), Global Airports Industry
2009 16
Table 8: Global Airports Industry Expectations of Global Economy
Recovery Timings By Region: North America, Europe, Asia-Pacific, Rest of World
(% All Respondents), 2009 23
Table 9: Global Airports Industry
Expectations Of Global Economy Recovery Timings By Company Type: Airport
Owners / Operators / Contractors, Airport Support Services, Engineering &
Design Service Providers, Airport Industry Suppliers (% All Respondents), 2009
23
Table 10: Company Revenue Growth Optimism By Global Airports Industry
Company Type: Airport Owners / Operators / Contractors, Airport Support
Services, Engineering & Design Service Providers, Airport Industry Suppliers
(% All Respondents), 2009 27
Table 11: Company Revenue Growth Optimism In
the Global Airports Industry By Region: North America, Europe, Asia-Pacific,
Rest of World (% All Respondents), 2009 28
Table 12: Airport Owner /
Operator / Contractor Industry: Market Predictions of the Fastest and Slowest
Growing Regions (% Airport Owner / Operator / Contractor Respondents), 2009
31
Table 13: Airport Support Services Industry: Market Predictions of the
Fastest and Slowest Growing Regions (% Airport Support Services Respondents),
2009 34
Table 14: Engineering & Design Service Provider Industry: Market
Predictions of the Fastest And Slowest Growing Regions (% Engineering & Design
Service Provider Respondents), 2009 37
Table 15: Airport Industry Supplier
Industry: Market Predictions of the Fastest And Slowest Growing Regions (%
Airport Industry Supplier Respondents), 2009 39
Table 16: Key Growth
Areas in the Global Airports Industry (Analysis Of Supplier Respondents), 2009
45
Table 17: Key Growth Areas in the Global Airports Industry (Analysis
Of CEO/MD/Director/Vice President/Board Level Supplier Respondents), 2009
46
Table 18: Key Declining Areas in the Global Airports Industry
(Analysis Of Supplier Respondents), 2009 47
Table 19: Key Declining
Areas in the Global Airports Industry (Analysis Of CEO/MD/Director/Vice
President/Board Level Supplier Respondents), 2009 48
Table 20: Airport
Owner / Operator / Contractor Vs. Airport Support Services Vs. Engineering and
Design Service Providers Vs. Airport Industry Suppliers: Leading Business
Concerns for the Period 2009-2010 Among Global Airports Industry Buyers and
Suppliers (% All Respondents), 2009 53
Table 21: Leading Business
Concerns for the Period 2009-2010 Among Global Airports Industry Buyers And
Suppliers By Region: North America, Europe, Asia-Pacific, Rest of World (% All
Respondents), 2009 54
Table 22: Most Important Actions Being
Implemented to Overcome Leading Business Concerns In 2009-2010 in The Global
Airports Industry (Analysis Of All Respondents), 2009 56
Table 23: Most
Important Actions Being Implemented to Overcome Leading Business Concerns In
2009-2010 In The Global Airports Industry – Senior Level Responses Only
(Analysis Of CEO/MD/Director/Vice President/Board Level Respondents), 2009
57
Table 24: Most Important Actions Being Implemented By Airport
Industry Suppliers To Overcome Leading Business Concerns In 2009-2010
(Analysis Of Airport Industry Supplier Respondents), 2009 58
Table 25:
Most Important Actions Being Implemented By Airport Operators, Airport
Contractors, Systems Integrators, Ground Support Company and Air Traffic
Controllers to Overcome Leading Business Concerns In 2009-2010 in the Global
Airports Industry (Analysis Of Airport Operators, Airport Contractors, Systems
Integrators, Ground Support Company and Air Traffic Controllers Respondents),
2009 59
Table 26: The Most Important Actions For Suppliers to Take to
Maintain And Secure Buyer Business During The Recession In The Global Airports
Industry: Supplier Responses Vs. All Buyer Responses (% All Respondents), 2009
63
Table 27: The Most Important Actions for Suppliers to Take to Maintain
and Secure Buyer Business During the Recession In the Global Airports
Industry: Airport Owner / Operator / Contractor Vs. Airport Support Services
(% Buyer Respondents), 2009 65
Table 28: The Most Important Actions for
Suppliers to Take to Maintain and Secure Buyer Business During the Recession
In the Global Airports Industry: Analysis of Buyer Respondents By Company
Turnover (% Buyer Respondents), 2009 66
Table 29: The Most Important
Actions for Suppliers to Take to Maintain and Secure Buyer Business During the
Recession In the Global Airports Industry: Analysis of All Buyer Respondents
By Procurement Budget (% Buyer Respondents), 2009 67
Table 30: The Most
Important Actions for Suppliers to Take to Maintain and Secure Buyer Business
During the Recession In the Global Airports Industry: Analysis of All Buyer
Respondents By Region (% Buyer Respondents), 2009 69
Table 31: The Most
Important Actions for Suppliers to Take to Maintain and Secure Buyer Business
During the Recession In the Global Airports Industry: Analysis of All Buyer
Respondents By Purchasing Decision Seniority (% Buyer Respondents with
Purchasing Decision Influence), 2009 70
Table 32: Leading Business
Opportunities During the Recession In the Global Airports Industry (Analysis
of All Respondents), 2009 72
Table 33: Leading Business Opportunities
During the Recession In the Global Airports Industry – Senior Level
Responses Only (Analysis of CEO / MD / Director / Vice President / Board-Level
Respondents), 2009 73
Table 34: Leading Business Opportunities for
Engineering and Design Service Providers, Airport Industry Suppliers During
the Recession In the Global Airport Industry (Analysis of Supplier
Respondents), 2009 74
Table 35: Leading Business Opportunities for Airport
Owners / Operators / Contractors, Airport Support Services During the
Recession In the Global Airports Industry (Analysis of Buyer Respondents),
2009 74
Table 36: Annual Marketing Budget in US Dollars By Company
Turnover (% Supplier Respondents), Global Airports Industry, 2009 77
Table
37: Annual Marketing Budget in US$ By Region: North America, Europe,
Asia-Pacific, Rest of the World (% Supplier Respondents), Global Airports
Industry, 2009 79
Table 38: Expected % Change in Marketing Expenditure
Levels Over the Next 12 Months By Company Turnover (% Supplier Respondents),
Global Airports Industry, 2009 81
Table 39: Expected % Change in Marketing
Expenditure Levels Over the Next 12 Months By Region: North America, Europe,
Asia-Pacific, Rest of the World (% Supplier Respondents), Global Airports
Industry, 2009 83
Table 40: Expected Increase or Decrease in Expenditure
By Media Channel Over the Next 12 Months: Airport Industry Supplier and
Service Provider (% Supplier Respondents), Global Airports Industry, 2009
85
Table 41: Expected Marketing and Sales Technologies to Invest in Over
the Next 12 Months By Company Turnover (% Supplier Respondents), Global
Airports Industry, 2009 92
Table 42: Expected Marketing and Sales
Technologies to Invest in Over the Next 12 Months By Region: North America,
Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global
Airports Industry, 2009 94
Table 43: Annual Marketing Budget in US Dollars
By Company Turnover (% Buyer Respondents), Global Airports Industry, 2009
96
Table 44: Annual Marketing Budget in US Dollars By Region: North
America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global
Airports Industry, 2009 98
Table 45: Expected % Change in Marketing
Expenditure Levels Over the Next 12 Months By Company Turnover (% Buyer
Respondents), Global Airports Industry, 2009 100
Table 46: Expected %
Change in Marketing Expenditure Levels Over the Next 12 Months By Region:
North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents),
Global Airports Industry, 2009 102
Table 47: Expected Increase or Decrease
in Expenditure By Media Channel Over the Next 12 Months: Airport Owner /
Operator / Contractor or Airport Support Services (% Buyer Respondents),
Global Airports Industry, 2009 104
Table 48: Expected Marketing and Sales
Technologies to Invest in Over the Next 12 Months By Company Turnover (% Buyer
Respondents), Global Airports Industry, 2009 110
Table 49: Expected
Marketing and Sales Technologies to Invest in Over the Next 12 Months By
Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer
Respondents), Global Airports Industry, 2009 112
Table 50: Key Marketing
Aims Over the Next Year: Airport Industry Supplier and Service Provider (%
Supplier Respondents), Global Airports Industry, 2009 114
Table 51: Most
Rated New Media Channels for New Business Generation By Company Turnover (%
Supplier Respondents), Global Airports Industry, 2009 120
Table 52: Most
Rated New Media Channels for New Business Generation By Region: North America,
Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global
Airports Industry, 2009 122
Table 53: Expected Adaptations to Marketing
Activities During Recession and Recovery By Company Turnover (% Supplier
Respondents), Global Airports Industry, 2009 126
Table 54: Expected
Adaptations to Marketing Activities During Recession and Recovery By Region:
North America, Europe, Asia-Pacific, Rest of the World (% Supplier
Respondents), Global Airports Industry, 2009 128
Table 55: Critical
Success Factors for Choosing a Marketing Agency By Expected Change in Future
Marketing Expenditure (% Supplier Respondents), Global Airports Industry, 2009
134
Table 56: Critical Success Factors for Choosing a Marketing Agency By
Company Turnover (% Supplier Respondents), Global Airports Industry, 2009
135
Table 57: Critical Success Factors for Choosing a Marketing Agency By
Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier
Respondents), Global Airports Industry, 2009 136
Table 58: Marketing
Attitudes and Approaches - Level of Agreement with the Following Statements:
Airport Industry Supplier and Service Provider (% Supplier Respondents),
Global Airports Industry, 2009 137
Table 59: Key Marketing Aims Over the
Next Year: Airport Owner / Operator / Contractor or Airport Support Services
(% Buyer Respondents), Global Airports Industry, 2009 138
Table 60: Most
Rated New Media Channels for New Business Generation By Company Turnover (%
Buyer Respondents), Global Airports Industry, 2009 144
Table 61: Most
Rated New Media Channels for New Business Generation By Region: North America,
Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Airports
Industry, 2009 146
Table 62: Expected Adaptations to Marketing Activities
During Recession and Recovery By Company Turnover (% Buyer Respondents),
Global Airports Industry, 2009 150
Table 63: Expected Adaptations to
Marketing Activities During Recession and Recovery By Region: North America,
Europe, Asia-Pacific, Rest of World (% Buyer Respondents), Global Airports
Industry, 2009 152
Table 64: Critical Success Factors for Choosing a
Marketing Agency By Expected Change in Future Marketing Expenditure (% Buyer
Respondents), Global Airports Industry, 2009 157
Table 65: Critical
Success Factors for Choosing a Marketing Agency By Company Turnover (% Buyer
Respondents), Global Airports Industry, 2009 158
Table 66: Critical
Success Factors for Choosing a Marketing Agency By Region: North America,
Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Airports
Industry, 2009 159
Table 67: Marketing Attitudes and Approaches - Level of
Agreement with the Following Statements: Airport Owner / Operator / Contractor
or Airport Support Services (% Buyer Respondents), Global Airports Industry,
2009 160
Table 68: Full Survey Results-Closed Questions 161
1.2
List Of Figures
Figure : Leading Business Concerns for 2009-2010 Among
Global Airports Industry Buyers and Suppliers (% All Respondents), 2009 19
Figure 1: Global Airports Industry Expectations of Global Economy Recovery
Timings (% All Respondents), 2009 21
Figure 2: Global Airports Industry
Expectations of Global Economy Recovery Timings By Region: North America,
Europe, Asia-Pacific, Rest of World (% All Respondents), 2009 22
Figure 3:
Global Airports Industry Expectations Of Global Economy Recovery Timings By
Company Type: Airport Owners / Operators / Contractors, Airport Support
Services, Engineering & Design Service Providers, Airport Industry Suppliers
(% All Respondents), 2009 24
Figure 4: Company Revenue Growth Optimism In
the Global Airports Industry (% All Respondents), 2009 25
Figure 5:
Company Revenue Growth Optimism By Global Airports Industry Company Type:
Airport Owners / Operators / Contractors, Airport Support Services,
Engineering & Design Service Providers, Airport Industry Suppliers (% All
Respondents), 2009 26
Figure 6: Company Revenue Growth Optimism In the
Global Airports Industry By Region: North America, Europe, Asia-Pacific, Rest
of World (% All Respondents), 2009 28
Figure 7: Airport Owner / Operator /
Contractor Industry: Market Predictions of the Fastest and Slowest Growing
Regions (% Airport Owner / Operator / Contractor Respondents), 2009 30
Figure 8: Airport Support Services Industry: Market Predictions of the Fastest
and Slowest Growing Regions (% Airport Support Services Respondents), 2009
33
Figure 9: Engineering & Design Service Provider Industry: Market
Predictions of the Fastest And Slowest Growing Regions (% Engineering & Design
Service Provider Respondents), 2009 36
Figure 10: Airport Industry
Supplier Industry: Market Predictions of the Fastest And Slowest Growing
Regions (% Airport Industry Supplier Respondents), 2009 38
Figure 11:
Merger and Acquisition Activity Expectations Over the Next 12 Months In the
Global Airport Owner / Operator / Contractor Industry (% Airport Owner /
Operator / Contractor Industry Respondents), 2009 41
Figure 12: Merger and
Acquisition Activity Expectations Over the Next 12 Months In the Global
Airport Support Services Industry (% Airport Support Services Industry
Respondents), 2009 42
Figure 13: Merger and Acquisition Activity
Expectations Over the Next 12 Months In the Global Engineering and Design
Service Provider Industry (% Engineering and Design Service Provider Industry
Respondents), 2009 43
Figure 14: Merger and Acquisition Activity
Expectations Over the Next 12 Months In the Global Airport Industry Supplier
Industry (% Airport Industry Supplier Industry Respondents), 2009 44
Figure 15: Leading Business Concerns For The Period 2009-2010 Among Global
Airports Industry Buyers And Suppliers (% All Respondents), 2009 50
Figure
16: Airport Owner / Operator / Contractor Vs. Airport Support Services Vs.
Engineering and Design Service Providers Vs. Airport Industry Suppliers:
Leading Business Concerns for the Period 2009-2010 Among Global Airports
Industry Buyers and Suppliers (% All Respondents), 2009 52
Figure 17: The
Most Important Actions For Suppliers to Take to Maintain And Secure Buyer
Business During The Recession In The Global Airports Industry: Supplier
Responses Vs. All Buyer Responses (% All Respondents), 2009 62
Figure 18:
The Most Important Actions for Suppliers to Take to Maintain and Secure Buyer
Business During the Recession In the Global Airports Industry: Airport Owner /
Operator / Contractor Vs. Airport Support Services (% Buyer Respondents), 2009
64
Figure 19: The Most Important Actions for Suppliers to Take to Maintain
and Secure Buyer Business During the Recession In the Global Airports
Industry: Analysis of All Buyer Respondents By Region (% Buyer Respondents),
2009 68
Figure 20: Annual Marketing Budget in US Dollars: Airport Industry
Supplier and Service Provider (% Supplier Respondents), Global Airports
Industry, 2009 76
Figure 21: Annual Marketing Budget in US Dollars By
Company Turnover (% Supplier Respondents), Global Airports Industry, 2009
77
Figure 22: Annual Marketing Budget in US Dollars By Region: North
America, Europe, Asia-Pacific, Rest of the World (% Supplier Respondents),
Global Airports Industry, 2009 78
Figure 23: Expected % Change in
Marketing Expenditure Levels Over the Next 12 Months: Airport Industry
Supplier and Service Provider (% Supplier Respondents), Global Airports
Industry, 2009 80
Figure 24: Expected % Change in Marketing Expenditure
Levels Over the Next 12 Months By Company Turnover (% Supplier Respondents),
Global Airports Industry, 2009 81
Figure 25: Expected % Change in
Marketing Expenditure Levels Over the Next 12 Months By Region: North America,
Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global
Airports Industry, 2009 82
Figure 26: Expected Increase or Decrease in
Expenditure By Media Channel Over the Next 12 Months: Airport Industry
Supplier and Service Provider (% Supplier Respondents), Global Airports
Industry, 2009 84
Figure 27: Expected Increase in Expenditure By Media
Channel Over the Next 12 Months By Company Turnover (% Supplier Respondents),
Global Airports Industry, 2009 87
Figure 28: Expected Increase in
Expenditure By Media Channel Over the Next 12 Months By Region: North America,
Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global
Airports Industry, 2009 88
Figure 29: Expected Marketing and Sales
Technologies to Invest in Over the Next 12 Months: Airport Industry Supplier
and Service Provider (% Supplier Respondents), Global Airports Industry, 2009
90
Figure 30: Expected Marketing and Sales Technologies to Invest in Over
the Next 12 Months By Company Turnover (% Supplier Respondents), Global
Airports Industry, 2009 91
Figure 31: Expected Marketing and Sales
Technologies to Invest in Over the Next 12 Months By Region: North America,
Europe, Asia-Pacific, Rest of the World (% Supplier Respondents), Global
Airports Industry, 2009 93
Figure 32: Annual Marketing Budget in US
Dollars: Airport Owner / Operator / Contractor or Airport Support Services (%
Buyer Respondents), Global Airports Industry, 2009 95
Figure 33: Annual
Marketing Budget in US Dollars By Company Turnover (% Buyer Respondents),
Global Airports Industry, 2009 96
Figure 34: Annual Marketing Budget in US
Dollars By Region: North America, Europe, Asia-Pacific, Rest of the World (%
Buyer Respondents), Global Airports Industry, 2009 97
Figure 35: Expected
% Change in Marketing Expenditure Levels Over the Next 12 Months: Airport
Owner / Operator / Contractor or Airport Support Services (% Buyer
Respondents), Global Airports Industry, 2009 99
Figure 36: Expected %
Change in Marketing Expenditure Levels Over the Next 12 Months By Company
Turnover (% Buyer Respondents), Global Airports Industry, 2009 100
Figure
37: Expected % Change in Marketing Expenditure Levels Over the Next 12 Months
By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer
Respondents), Global Airports Industry, 2009 101
Figure 38: Expected
Increase or Decrease in Expenditure By Media Channel Over the Next 12 Months:
Airport Owner / Operator / Contractor or Airport Support Services (% Buyer
Respondents), Global Airports Industry, 2009 103
Figure 39: Expected
Increase in Expenditure By Media Channel Over the Next 12 Months By Company
Turnover (% Buyer Respondents), Global Airports Industry, 2009 105
Figure
40: Expected Increase in Expenditure By Media Channel Over the Next 12 Months
By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer
Respondents), Global Airports Industry, 2009 107
Figure 41: Expected
Marketing and Sales Technologies to Invest in Over the Next 12 Months: Airport
Owner / Operator / Contractor or Airport Support Services (% Buyer
Respondents), Global Airports Industry, 2009 108
Figure 42: Expected
Marketing and Sales Technologies to Invest in Over the Next 12 Months By
Company Turnover (% Buyer Respondents), Global Airports Industry, 2009 109
Figure 43: Expected Marketing and Sales Technologies to Invest in Over the
Next 12 Months By Region: North America, Europe, Asia-Pacific, Rest of the
World (% Buyer Respondents), Global Airports Industry, 2009 111
Figure 44:
Key Marketing Aims Over the Next Year: Airport Industry Supplier and Service
Provider (% Supplier Respondents), Global Airports Industry, 2009 114
Figure 45: Most Important Key Marketing Aims Over the Next Year By Expected
Change in Future Marketing Expenditure (% Supplier Respondents), Global
Airports Industry, 2009 115
Figure 46: Most Important Key Marketing Aims
Over the Next Year By Company Turnover (% Supplier Respondents), Global
Airports Industry, 2009 116
Figure 47: Most Important Key Marketing Aims
Over the Next Year By Region: North America, Europe, Asia-Pacific, Rest of the
World (% Supplier Respondents), Global Airports Industry, 2009 117
Figure
48: Most Rated New Media Channels for New Business Generation: Airport
Industry Supplier and Service Provider (% Supplier Respondents), Global
Airports Industry, 2009 118
Figure 49: Most Rated New Media Channels for
New Business Generation By Company Turnover (% Supplier Respondents), Global
Airports Industry, 2009 119
Figure 50: Most Rated New Media Channels for
New Business Generation By Region: North America, Europe, Asia-Pacific, Rest
of the World (% Supplier Respondents), Global Airports Industry, 2009 121
Figure 51: Importance of ROI Metric Types for Measuring Media Campaigns:
Airport Industry Supplier and Service Provider (% Supplier Respondents),
Global Airports Industry, 2009 122
Figure 52: Expected Adaptations to
Marketing Activities During Recession and Recovery: Airport Industry Supplier
and Service Provider (% Supplier Respondents), Global Airports Industry, 2009
124
Figure 53: Expected Adaptations to Marketing Activities During
Recession and Recovery By Company Turnover (% Supplier Respondents), Global
Airports Industry, 2009 125
Figure 54: Expected Adaptations to Marketing
Activities During Recession and Recovery By Region: North America, Europe,
Asia-Pacific, Rest of the World (% Supplier Respondents), Global Airports
Industry, 2009 127
Figure 55: Expected Change in Face-to-Face Meetings
Over the Next 12 Months: Airport Industry Supplier and Service Provider (%
Supplier Respondents), Global Airports Industry, 2009 129
Figure 56:
Expected Change in Face-to-Face Meetings Over the Next 12 Months By Company
Turnover (% Supplier Respondents), Global Airports Industry, 2009 130
Figure 57: Expected Change in Face-to-Face Meetings Over the Next 12 Months By
Region: North America, Europe, Asia-Pacific, Rest of the World (% Supplier
Respondents), Global Airports Industry, 2009 131
Figure 58: Critical
Success Factors for Choosing a Marketing Agency: Airport Industry Supplier and
Service Provider (% Supplier Respondents), Global Airports Industry, 2009
132
Figure 59: Critical Success Factors for Choosing a Marketing Agency By
Expected Change in Future Marketing Expenditure (% Supplier Respondents),
Global Airports Industry, 2009 133
Figure 60: Key Marketing Aims Over the
Next Year: Airport Owner / Operator / Contractor or Airport Support Services
(% Buyer Respondents), Global Airports Industry, 2009 138
Figure 61: Most
Important Key Marketing Aims Over the Next Year By Expected Change in Future
Marketing Expenditure (% Buyer Respondents), Global Airports Industry, 2009
139
Figure 62: Most Important Key Marketing Aims Over the Next Year By
Company Turnover (% Buyer Respondents), Global Airports Industry, 2009 140
Figure 63: Most Important Key Marketing Aims Over the Next Year By Region:
North America, Europe, Asia-Pacific, Rest of the World (% Buyer Respondents),
Global Airports Industry, 2009 141
Figure 64: Most Rated New Media
Channels for New Business Generation: Airport Owner / Operator / Contractor or
Airport Support Services (% Buyer Respondents), Global Airports Industry, 2009
142
Figure 65: Most Rated New Media Channels for New Business Generation
By Company Turnover (% Buyer Respondents), Global Airports Industry, 2009
143
Figure 66: Most Rated New Media Channels for New Business Generation
By Region: North America, Europe, Asia-Pacific, Rest of the World (% Buyer
Respondents), Global Airports Industry, 2009 145
Figure 67: Importance of
ROI Metric Types for Measuring Media Campaigns: Airport Owner / Operator /
Contractor or Airport Support Services (% Buyer Respondents), Global Airports
Industry, 2009 147
Figure 68: Expected Adaptations to Marketing Activities
During Recession and Recovery: Airport Owner / Operator / Contractor or
Airport Support Services (% Buyer Respondents), Global Airports Industry, 2009
148
Figure 69: Expected Adaptations to Marketing Activities During
Recession and Recovery By Company Turnover (% Buyer Respondents), Global
Airports Industry, 2009 149
Figure 70: Expected Adaptations to Marketing
Activities During Recession and Recovery By Region: North America, Europe,
Asia-Pacific, Rest of the World (% Buyer Respondents), Global Airports
Industry, 2009 151
Figure 71: Expected Change in Face-to-Face Meetings
Over the Next 12 Months By Company Turnover (% Buyer Respondents), Global
Airports Industry, 2009 153
Figure 72: Expected Change in Face-to-Face
Meetings Over the Next 12 Months By Company Turnover (% Buyer Respondents),
Global Airports Industry, 2009 153
Figure 73: Expected Change in
Face-to-Face Meetings Over the Next 12 Months By Region: North America,
Europe, Asia-Pacific, Rest of the World (% Buyer Respondents), Global Airports
Industry, 2009 154
Figure 74: Critical Success Factors for Choosing a
Marketing Agency: Airport Owner / Operator / Contractor or Airport Support
Services (% Buyer Respondents), Global Airports Industry, 2009 155
Figure
75: Critical Success Factors for Choosing a Marketing Agency By Expected
Change in Future Marketing Expenditure (% Buyer Respondents), Global Airports
Industry, 2009 156
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