Table of Contents
1 Table of Contents 2 1.1 List of Tables 9 1.2 List of Figures 11
2 Introduction 13 2.1 What Is This Report About? 13 2.2 Definitions
13 2.2.1 Endoscopy Devices 13 3 Healthcare Sector Review 14 3.1
Healthcare Expenditure 14 3.2 Healthcare Infrastructure 19 3.2.1
Healthcare Personnel Data 21 3.2.2 Healthcare Facilities Data 24 4
Endoscopy Devices in United States 26 4.1 Endoscopy Devices Overall
Revenues (2000-2012) 26 4.2 Endoscopy Devices Overall Volume (2000-2012)
32 4.3 Endoscopy Devices Overall Company Shares (2005-2006) 35 4.4
Flexible Endoscope in United States 36 4.4.1 Flexible Endoscope Overall
Revenues (2000-2012) 36 4.4.2 Flexible Endoscope Overall Volume
(2000-2012) 38 4.4.3 Flexible Endoscope Average Price (2000-2012) 40
4.4.4 Flexible Endoscope Distribution Share (2005-2006) 42 4.4.5 Flexible
Endoscope Company Share (2005-2006) 43 4.5 Rigid Endoscope in United
States 44 4.5.1 Rigid Endoscope Overall Revenues (2000-2012) 44 4.5.2
Rigid Endoscope Overall Volume (2000-2012) 46 4.5.3 Rigid Endoscope
Average Price (2000-2012) 48 4.5.4 Rigid Endoscope Distribution Share
(2005-2006) 50 4.5.5 Rigid Endoscope Company Share (2005-2006) 51 5
OLYMPUS CORPORATION Company Profile 52 5.1 Company Overview 52 5.2
Business Overview 52 5.2.1 Imaging Systems Business 52 5.2.2
Information and Communication Business 53 5.2.3 Life Sciences Business
53 5.2.4 Medical Systems Business 54 5.2.5 Others 55 5.2.6 Major
Products and Services 55 5.2.7 History 56 5.3 Value Chain Analysis
58 5.3.1 Manufacturing 59 5.3.2 Product Development 59 5.3.3 Sales
and Marketing 59 5.4 SWOT Analysis 60 5.4.1 OLYMPUS CORPORATION
Strengths 60 5.4.2 OLYMPUS CORPORATION Weaknesses 61 5.4.3 OLYMPUS
CORPORATION Opportunities 61 5.4.4 OLYMPUS CORPORATION Threats 62 5.5
Financial and Operational Review 63 5.5.1 Financial Statements 63
5.5.2 Share Holding Structure 64 5.6 Locations And Subsidiaries 64 5.7
OLYMPUS CORPORATION Pipeline Products 66 5.7.1 OLYMPUS CAPSULE ENDOSCOPE
SYSTEM 66 5.7.2 Single Balloon Enteroscopy (SBE) system 67 6 KARL
STORZ GmbH & Co. KG Company Profile 68 6.1 Company Overview 68 6.2
Business Overview 68 6.2.1 Major Products and Services 68 6.2.2
History 69 6.3 Locations And Subsidiaries 69 7 PENTAX Medical Company
Profile 71 7.1 Company Overview 71 7.2 Business Overview 71 7.2.1
Major Products and Services 72 7.2.2 History 73 7.3 Locations And
Subsidiaries 73 7.3.1 Other Locations & Subsidiaries 74 8 B. Braun
Melsungen AG Company Profile 75 8.1 Company Overview 75 8.2 Business
Overview 75 8.2.1 Aesculap division 75 8.2.2 B. Braun Avitum division
76 8.2.3 Hospital Care division 76 8.2.4 Out Patient Market (OPM)
division 76 8.2.5 Major Products and Services 77 8.2.6 History 77
8.3 Value Chain Analysis 79 8.3.1 Manufacturing 79 8.3.2 Product
Development 80 8.3.3 Sales and Marketing 81 8.4 SWOT Analysis 81
8.4.1 B. Braun Melsungen AG Strengths 81 8.4.2 B. Braun Melsungen AG
Weaknesses 82 8.4.3 B. Braun Melsungen AG Opportunities 83 8.4.4 B.
Braun Melsungen AG Threats 83 8.5 Financial and Operational Review 84
8.5.1 Financial Statements 84 8.5.2 Financial Ratios 85 8.6 Locations
And Subsidiaries 85 8.7 Financial Deals Landscape 87 8.7.1 B. Braun
Signs An Agreement With Nipro 87 8.7.2 B. Braun Enters Into A Licensing
Agreement With Chartie Hospital 88 8.7.3 B. Braun Signs An Agreement With
Charite 89 8.8 Recent Developments 90 8.8.1 Mar 26, 2008: B. Braun
Reports 2007 Results 90 8.8.2 Oct 25, 2007: B. Braun Melsungen Signs
Distribution Agreement With NIPRO 92 8.8.3 May 25, 2007: B. Braun
Melsungen Enters Into Strategic Alliance With Health Robotics 93 8.8.4 Mar
28, 2007: B. Braun Melsungen Reports 2006 Results 93 8.8.5 Mar 24, 2007:
B. Braun Melsungen To Shut Its Plant In Puerto Rico 94 8.8.6 Mar 15, 2007:
B. Braun Melsungen To Invest In Medical Technology Production 94 8.8.7 Sep
19, 2005: B. Braun Medical Opens Manufacturing Facility In Suzhou 94 8.9
B. Braun Melsungen AG Pipeline Products 95 8.9.1 Coroflex Please 95
8.9.2 SeQuent Please 97 9 Fujinon Corporation Company Profile 100 9.1
Company Overview 100 9.2 Business Overview 100 9.2.1 Major Products
and Services 101 9.2.2 History 101 9.3 Locations And Subsidiaries
103 10 Regulation System 104 10.1 Medical Equipment Approval Process
104 10.1.1 Pre-market Approval Process 105 10.1.2 Intended use and
Indications for use 105 10.1.3 Predicate Device 106 10.1.4 Safe and
Effective 106 10.1.5 Other Category Devices 108 10.1.6 Post-Market
Approval Process 109 10.1.7 Compliance and Enforcement 109 10.1.8
Registration Fee 110 10.1.9 Approval Time 110 11 Pricing and
Reimbursement 111 11.1 Government Policies 111 11.2 Private Insurance
112 11.3 Diagnosis Related Groups (DRG) 113 12 Distribution Structure
114 12.1 Distribution Structure 114 13 Financial Deals Landscape
115 13.1 Acquisition 115 13.1.1 ev3 Acquires Foxhollow Technologies
115 13.1.2 Sandhill Scientific Acquires Oakfield Instruments 116
13.1.3 SAES Getters Increases The Offering Price For The Acquisition Of Memry
118 13.2 Venture Financing 120 13.2.1 USGI Medical Secures $10 Million
In Venture Financing 120 13.2.2 superDimension Secures $22.3 Million In
Venture Capital Financing 121 13.2.3 Core Essence Orthopaedics Raises $5
Million From NewSpring Capital 122 13.2.4 XLumena Raises $6.15 Million In
Venture Financing 123 13.2.5 SmartPill Corp. Secures $20 Million In
Venture Financing 124 13.2.6 Aragon Surgical Raises $25 Million In Series
B Round Of Financing 126 13.2.7 Holochip Raises $2.7 Million In Series A
Financing From ITU Ventures And ITOCHU 127 13.2.8 AngioScore Secures $30
Million In Series E Financing 129 13.2.9 Apollo Endosurgery Secures $11.5
Million In Series A Financing 131 13.3 IPO 132 13.3.1 SafeStitch
Medical Completes Private Placement Of $4 Million 132 13.3.2 EnteroMedics
Completes Initial Public Offering Of $43.92 Million 133 13.4 Debt
Offerings 134 13.4.1 Precision Optics Completes Private Placement Of $0.6
Million 134 13.5 Partnership 136 13.5.1 KARL STORZ Signs An Agreement
With EndoGastric Solutions 136 13.5.2 Covidien Signs An Agreement With
Allergan 137 14 Recent Developments 139 14.1 Strategy And Business
Planning 139 14.1.1 Sep 02, 2008: Navilyst Medical Eyes Expansion 139
14.1.2 Jul 28, 2008: CONMED Plans To Close Mohawk Valley Manufacturing
Facilities 139 14.2 Corporate Communications 140 14.2.1 Sep 09, 2008:
US Endoscopy Appoints VP Of New Product Development 140 14.2.2 Aug 19,
2008: Aragon Surgical Appoints CEO 140 14.2.3 Jul 08, 2008: Vascular
Technologies And Ultroid Technologies Appoints New CEO 141 14.2.4 Jul 07,
2008: Cellvizio Appoints Vice President Of Marketing 141 14.2.5 Jul 01,
2008: Welch Allyn Lighting Appoints Senior Management Members 141 14.2.6
Jun 03, 2008: Boston Scientific Announces Management Changes 142 14.2.7
May 27, 2008: Cantel Appoints New Board Member 143 14.2.8 May 27, 2008:
Welch Allyn Appoints Senior Vice President, General Counsel 143 14.2.9 May
21, 2008: Conmed Appoints President For Its Subsidiary 144 14.2.10 Apr 25,
2008: Cantel Announces Management Change 144 14.2.11 Apr 23, 2008: Welch
Allyn Appoints SVP, EMEA And Latin America 145 14.2.12 Apr 07, 2008:
Boston Scientific Appoints EVP, Secretary and General Counsel 145 14.3
Legal and Regulatory 145 14.3.1 Jun 11, 2008: Jury Awards Smith & Nephew
$14.7 Million In Damages 145 14.4 Government and Public Interest 146
14.4.1 May 20, 2008: Inventor Announces On Noninvasive Device For GERD,
Obesity 146 14.5 Product News 146 14.5.1 Feb 18, 2008: Given Imaging
Receives NSE Letter From The US Food And Drug Administration Regarding Its
Application To Market PillCam COLON 146 14.5.2 Nov 26, 2007: Invendo
Medical Discloses Further Clinical Data At United European Gastroenterology
Week 2007 In Paris 147 14.6 Other Significant Developments 147 14.6.1
Sep 03, 2008: CONMED Receives FDA Clearance For New Gastrointestinal Endoscopy
Products 147 15 Appendix 149 15.1 Methodology 149 15.2 Coverage
150 15.3 Secondary Research 150 15.4 Primary Research 151 15.5
Models 151 15.6 Forecasts 152 15.7 Expert Panels 152 15.8 Currency
Conversion 153 15.9 Contact Us 154 15.10 Disclaimer 154 1.1
List of Tables Table 1: United States Healthcare Expenditure, 2003-2010
15 Table 2: United States Healthcare Expenditure by Age (per person),
2000-2003 16 Table 3: United States Healthcare Expenditure by Sex (per
person), 2000-2003 16 Table 4: United States Healthcare Expenditure by
Race (per person), 2000-2003 17 Table 5: United States Personal Healthcare
Expenditure by Type, 2000-2004 17 Table 6: United States Personal
Healthcare Expenditure by Source, 2000-2004 18 Table 7: Total Number of
Doctors in the United States, 2003-2010 21 Table 8: Number of Doctors by
Specialty in the United States, 2003-2010 22 Table 9: Doctors by Region
(Number per 10,000 Civilian Population), 2002-2004 23 Table 10: Doctors by
Region (Number per 10,000 Civilian Population), 2002-2004 (Cont.) 24 Table
11: Total Hospitals in the United States, 2000-2004 24 Table 12: Community
Hospitals by Number of Beds in the United States, 2000-2004 25 Table 13:
Number of Hospital Beds in the United States, 2000-2004 25 Table 14:
Number of Hospital Beds by Range in the United States, 2000-2004 25 Table
15: Endoscopy Devices, United States, Overall Revenues ($ mn), 2000-2012
26 Table 16: Endoscopy Devices, United States, Overall Revenues ($ mn),
Historic, 2000-2007 27 Table 17: Endoscopy Devices, United States, Overall
Revenues ($ mn), Forecast, 2007-2012 28 Table 18: Endoscopy Devices,
United States, Category Revenues ($ mn), 2000-2012 29 Table 19: Endoscopy
Devices, United States, Category Revenues ($ mn), Historic, 2000-2007 30
Table 20: Endoscopy Devices, United States, Category Revenues ($ mn),
Forecast, 2007-2012 31 Table 21: Endoscopy Devices, United States,
Category Volume (Units), 2000-2012 32 Table 22: Endoscopy Devices, United
States, Category Volume (Units), Historic, 2000-2007 33 Table 23:
Endoscopy Devices, United States, Category Volume (Units), Forecast, 2007-2012
34 Table 24: Endoscopy Devices in United States, Overall, Company Share by
Revenue ($ mn), 2005-2006 35 Table 25: Flexible Endoscope, United States,
Overall Revenues ($ mn), Historic, 2000-2007 36 Table 26: Flexible
Endoscope, United States, Overall Revenues ($ mn), Forecast, 2007-2012 37
Table 27: Flexible Endoscope, United States, Overall Volume (Units), Historic,
2000-2007 38 Table 28: Flexible Endoscope, United States, Overall Volume
(Units), Forecast, 2007-2012 39 Table 29: Flexible Endoscope, United
States, Average Price ($), Historic, 2000-2007 40 Table 30: Flexible
Endoscope, United States, Average Price ($), Forecast, 2007-2012 41 Table
31: Flexible Endoscope, United States, Distribution Share by Revenue ($ mn),
2005-2006 42 Table 32: Flexible Endoscope, United States, Company Share by
Revenue ($ mn), 2005-2006 43 Table 33: Rigid Endoscope, United States,
Overall Revenues ($ mn), Historic, 2000-2007 44 Table 34: Rigid Endoscope,
United States, Overall Revenues ($ mn), Forecast, 2007-2012 45 Table 35:
Flexible Endoscope, United States, Overall Volume (Units), Historic, 2000-2007
46 Table 36: Flexible Endoscope, United States, Overall Volume (Units),
Forecast, 2007-2012 47 Table 37: Rigid Endoscope, United States, Average
Price ($), Historic, 2000-2007 48 Table 38: Rigid Endoscope, United
States, Average Price ($), Forecast, 2007-2012 49 Table 39: Rigid
Endoscope, United States, Distribution Share by Revenue ($ mn), 2005-2006
50 Table 40: Rigid Endoscope, United States, Company Share by Revenue ($
mn), 2005-2006 51 Table 41: OLYMPUS CORPORATION, SWOT Analysis, 2007
60 Table 42: OLYMPUS CORPORATION, Financial Statements, Yen Million,
2003-2007 63 Table 43: OLYMPUS CORPORATION, Share Holding Structure
64 Table 44: OLYMPUS CORPORATION, Other Locations 65 Table 45:
OLYMPUS CORPORATION, Subsidiaries 66 Table 46: KARL STORZ GmbH &
Co. KG, Other Locations 70 Table 47: PENTAX Medical Company, Other
Locations 74 Table 48: B. Braun Melsungen AG, SWOT Analysis, 2006
81 Table 49: B. Braun Melsungen AG, Financial Statements, Euro
Thousand, 2002-2006 84 Table 50: B. Braun Melsungen AG, Financial
Ratios, Euro Thousand, 2002-2006 85 Table 51: B. Braun Melsungen AG,
Subsidiaries 86 Table 52: Fujinon Corporation, Subsidiaries 103
Table 53: Medical Equipment Registration Fee in United States, 2007 110
Table 54: Medical Device Approval Time in United States, 2004 110 Table
55: Currency Conversion from USD to Local Currency at 2007 Constant Rate
153 1.2 List of Figures Figure 1: United States, Healthcare
Expenditure by Source, 2003 15 Figure 2: United States, Healthcare
Infrastructure, Top Level View, 2007 20 Figure 3: Healthcare Expenses
Segmentation by End User, 2003 21 Figure 4: Endoscopy Devices, United
States, Overall Revenues ($ mn), 2000-2012 26 Figure 5: Endoscopy Devices,
United States, Overall Revenues ($ mn), Historic, 2000-2007 27 Figure 6:
Endoscopy Devices, United States, Overall Revenues ($ mn), Forecast, 2007-2012
28 Figure 7: Endoscopy Devices, United States, Category Revenues ($ mn),
2000-2012 29 Figure 8: Endoscopy Devices, United States, Category Revenues
($ mn), Historic, 2000-2007 30 Figure 9: Endoscopy Devices, United States,
Category Revenues ($ mn), Forecast, 2007-2012 31 Figure 10: Endoscopy
Devices, United States, Category Volume (Units), 2000-2012 32 Figure 11:
Endoscopy Devices, United States, Category Volume (Units), Historic, 2000-2007
33 Figure 12: Endoscopy Devices, United States, Category Volume (Units),
Forecast, 2007-2012 34 Figure 13: Endoscopy Devices in United States,
Overall, Company Share (%), 2006 35 Figure 14: Flexible Endoscope, United
States, Overall Revenues ($ mn), Historic, 2000-2007 36 Figure 15:
Flexible Endoscope, United States, Overall Revenues ($ mn), Forecast,
2007-2012 37 Figure 16: Flexible Endoscope, United States, Overall Volume
(Units), Historic, 2000-2007 38 Figure 17: Flexible Endoscope, United
States, Overall Volume (Units), Forecast, 2007-2012 39 Figure 18: Flexible
Endoscope, United States, Average Price ($), Historic, 2000-2007 40 Figure
19: Flexible Endoscope, United States, Average Price ($), Forecast, 2007-2012
41 Figure 20: Flexible Endoscope, United States, Distribution Share (%),
2006 42 Figure 21: Flexible Endoscope, United States, Company Share (%),
2006 43 Figure 22: Rigid Endoscope, United States, Overall Revenues ($
mn), Historic, 2000-2007 44 Figure 23: Rigid Endoscope, United States,
Overall Revenues ($ mn), Forecast, 2007-2012 45 Figure 24: Flexible
Endoscope, United States, Overall Volume (Units), Historic, 2000-2007 46
Figure 25: Flexible Endoscope, United States, Overall Volume (Units),
Forecast, 2007-2012 47 Figure 26: Rigid Endoscope, United States, Average
Price ($), Historic, 2000-2007 48 Figure 27: Rigid Endoscope, United
States, Average Price ($), Forecast, 2007-2012 49 Figure 28: Rigid
Endoscope, United States, Distribution Share (%), 2006 50 Figure 29: Rigid
Endoscope, United States, Company Share (%), 2006 51 Figure 30:
OLYMPUS CORPORATION, Value Chain Analysis 58 Figure 31: B. Braun
Melsungen AG, Value Chain Analysis 79 Figure 32: Medical Equipment
Approval Process in the United States, 2007 105 Figure 33: PMA Approval
Process in the United States, 2007 107 Figure 34: The 510(k) Approval
Process for Medical Devices in the United States, 2007 108 Figure 35:
Reimbursement Structure in the United States, 2007 113 Figure 36:
Distribution Structure of Medical Equipment in the United States, 2006 114
Figure 37: Global Markets Direct Methodology 149
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