Table of Contents
1 Table of Contents 2 1.1 List of Tables 8 1.2 List of Figures 10
2 Introduction 11 2.1 What Is This Report About? 11 2.2 Definitions
11 2.2.1 Endoscopy Devices 11 3 Healthcare Sector Review 12 3.1
Healthcare Sector Review 12 3.2 Healthcare Expenditure 12 3.3
Healthcare Infrastructure 14 3.4 Healthcare Policy 17 4 Endoscopy
Devices in Japan 18 4.1 Endoscopy Devices Overall Revenues (2000-2012)
18 4.2 Endoscopy Devices Overall Volume (2000-2012) 24 4.3 Endoscopy
Devices Overall Company Share (2006-2007) 27 5 Flexible Endoscope in Japan
28 5.1 Flexible Endoscope Overall Revenue (2000-2012) 28 5.2 Flexible
Endoscope Overall Volume (2000-2012) 30 5.3 Flexible Endoscope Average
Price (2000-2012) 32 5.4 Flexible Endoscope Distribution Share (2006-2007)
34 5.5 Flexible Endoscope Company Share (2006-2007) 35 6 Rigid
Endoscope in Japan 36 6.1 Rigid Endoscope Overall Revenues (2000-2012)
36 6.2 Rigid Endoscope Overall Volume (2000-2012) 38 6.3 Rigid
Endoscope Average Price (2000-2012) 40 6.4 Rigid Endoscope Distribution
Share (2006-2007) 42 6.5 Rigid Endoscope Company Share (2006-2007) 43
7 OLYMPUS CORPORATION Company Profile 44 7.1 Company Overview 44 7.2
Business Overview 44 7.2.1 Imaging Systems Business 44 7.2.2
Information and Communication Business 45 7.2.3 Life Sciences Business
45 7.2.4 Medical Systems Business 46 7.2.5 Others 47 7.2.6 Major
Products and Services 48 7.2.7 History 48 7.3 Value Chain Analysis
51 7.3.1 Manufacturing 51 7.3.2 Product Development 52 7.3.3 Sales
and Marketing 52 7.4 SWOT Analysis 53 7.4.1 OLYMPUS CORPORATION
Strengths 53 7.4.2 OLYMPUS CORPORATION Weaknesses 54 7.4.3 OLYMPUS
CORPORATION Opportunities 55 7.4.4 OLYMPUS CORPORATION Threats 55 7.5
Revenue Analysis 56 7.5.1 Revenue by Segment 56 7.5.2 Revenue by
Geography 57 7.6 Financial and Operational Review 59 7.6.1 Financial
Statements 59 7.6.2 Financial Ratios 60 7.6.3 Share Holding Structure
61 7.7 Locations And Subsidiaries 62 7.8 OLYMPUS CORPORATION Pipeline
Products 64 7.8.1 OLYMPUS CAPSULE ENDOSCOPE SYSTEM 64 7.8.2 Single
Balloon Enteroscopy (SBE) system 64 8 KARL STORZ GmbH & Co. KG Company
Profile 66 8.1 Company Overview 66 8.2 Business Overview 66 8.2.1
Major Products and Services 66 8.2.2 History 67 8.3 Locations And
Subsidiaries 68 9 PENTAX Medical Company Profile 70 9.1 Company
Overview 70 9.2 Business Overview 70 9.2.1 Major Products and Services
71 9.2.2 History 72 9.3 Locations And Subsidiaries 73 10 B. Braun
Melsungen AG Company Profile 74 10.1 Company Overview 74 10.2 Business
Overview 74 10.2.1 Aesculap division 74 10.2.2 B. Braun Avitum
division 75 10.2.3 Hospital Care division 75 10.2.4 Out Patient Market
(OPM) division 76 10.2.5 Major Products and Services 76 10.2.6 History
76 10.3 Value Chain Analysis 78 10.3.1 Manufacturing 78 10.3.2
Product Development 79 10.3.3 Sales and Marketing 80 10.4 SWOT
Analysis 81 10.4.1 B. Braun Melsungen AG Strengths 81 10.4.2 B. Braun
Melsungen AG Weaknesses 82 10.4.3 B. Braun Melsungen AG Opportunities
82 10.4.4 B. Braun Melsungen AG Threats 83 10.5 Revenue Analysis
84 10.5.1 Revenue by Segment 84 10.5.2 Revenue by Geography 84
10.6 Financial and Operational Review 86 10.6.1 Financial Statements
86 10.6.2 Financial Ratios 87 10.7 Locations And Subsidiaries 88
10.8 B. Braun Melsungen AG Pipeline Products 90 10.8.1 Coroflex Please
90 10.8.2 SeQuent Please 92 11 Fujinon Corporation Company Profile
95 11.1 Company Overview 95 11.2 Business Overview 95 11.2.1 Major
Products and Services 96 11.2.2 History 96 11.3 Locations And
Subsidiaries 98 12 Regulation System 99 12.1 Medical Equipment
Approval Process 99 12.1.1 Market Authorization Holder (MAH) 99 12.1.2
Classification and Pre-Market Approval of Medical Devices 100 12.1.3 Third
Party Certification for Controlled Medical Devices 101 12.1.4 PMDA
Approval for Highly Controlled Medical Devices 102 12.1.5 Registration
Time 104 12.1.6 Registration Fee 104 12.1.7 Post Marketing
Surveillance 105 12.1.8 Labeling and Packaging 105 13 Pricing and
Reimbursement 106 13.1 Market Pricing 106 13.2 Reimbursement Policies
106 13.3 Reimbursement Classes 107 13.3.1 Class A 107 13.3.2 Class
B 108 13.3.3 Class C 108 13.3.4 Class F 108 13.4 Request for
Reimbursement 108 13.5 Reduction in Reimbursement for Medical Devices and
Drugs 108 14 Distribution Structure 109 15 Financial Deals Landscape
111 15.1 Acquisition 111 15.1.1 HOYA Acquires PENTAX 111 16 Recent
Developments 113 16.1 Corporate Communications 113 16.1.1 Apr 01,
2008: Olympus Appoints New CEO 113 17 Appendix 114 17.1 Global Markets
Direct Research Methodology 114 17.2 Coverage 115 17.3 Secondary
Research 115 17.4 Primary Research 116 17.5 Models 116 17.6
Forecasts 117 17.7 Expert Panels 117 17.8 Currency Conversion 118
17.9 Contact Us 119 17.10 Disclaimer 119 1.1 List of Tables
Table 1: Healthcare Expenditure in Japan, 2000 - 2005 13 Table 2: Number
of Healthcare Institutions in Japan, 1995 -- 2004 15 Table 3: Number of
Hospital Beds in Japan, 1995 -- 2004 16 Table 4: Number of Medical
Personnel in Japan, 1995 - 2004 16 Table 5: Number of Medical Care
Institutions and Beds in Japan, 2000 - 2004 17 Table 6: Endoscopy Devices,
Japan, Overall Revenues ($ mn), 2000-2012 18 Table 7: Endoscopy Devices,
Japan, Overall Revenues ($ mn), Historic, 2000-2007 19 Table 8: Endoscopy
Devices, Japan, Overall Revenues ($ mn), Forecast, 2007-2012 20 Table 9:
Endoscopy Devices, Japan, Category Revenues ($ mn), 2000-2012 21 Table 10:
Endoscopy Devices, Japan, Category Revenues ($ mn), Historic, 2000-2007 22
Table 11: Endoscopy Devices, Japan, Category Revenues ($ mn), Forecast,
2007-2012 23 Table 12: Endoscopy Devices, Japan, Category Volume (Units),
2000-2012 24 Table 13: Endoscopy Devices, Japan, Category Volume (Units),
Historic, 2000-2007 25 Table 14: Endoscopy Devices, Japan, Category Volume
(Units), Forecast, 2007-2012 26 Table 15: Endoscopy Devices, Japan,
Company Share by Revenue ($ mn), 2006-2007 27 Table 16: Flexible
Endoscope, Japan, Overall Revenues ($ mn), Historic, 2000-2007 28 Table
17: Flexible Endoscope, Japan, Overall Revenues ($ mn), Forecast, 2007-2012
29 Table 18: Flexible Endoscope, Japan, Overall Volume (Units), Historic,
2000-2007 30 Table 19: Flexible Endoscope, Japan, Overall Volume (Units),
Forecast, 2007-2012 31 Table 20: Flexible Endoscope, Japan, Average Price
($), Historic, 2000-2007 32 Table 21: Flexible Endoscope, Japan, Average
Price ($), Forecast, 2007-2012 33 Table 22: Flexible Endoscope, Japan,
Distribution Share by Revenue ($ mn), 2006-2007 34 Table 23: Flexible
Endoscope, Japan, Company Share by Revenue ($ mn), 2006-2007 35 Table 24:
Rigid Endoscope, Japan, Overall Revenues ($ mn), Historic, 2000-2007 36
Table 25: Rigid Endoscope, Japan, Overall Revenues ($ mn), Forecast, 2007-2012
37 Table 26: Rigid Endoscope, Japan, Overall Volume (Units), Historic,
2000-2007 38 Table 27: Rigid Endoscope, Japan, Overall Volume (Units),
Forecast, 2007-2012 39 Table 28: Rigid Endoscope, Japan, Average Price
($), Historic, 2000-2007 40 Table 29: Rigid Endoscope, Japan, Average
Price ($), Forecast, 2007-2012 41 Table 30: Rigid Endoscope, Japan,
Distribution Share by Revenue ($ mn), 2006-2007 42 Table 31: Rigid
Endoscope, Japan, Company Share by Revenue ($ mn), 2006-2007 43 Table 32:
OLYMPUS CORPORATION, SWOT Analysis, 2007 53 Table 33: OLYMPUS
CORPORATION, Revenue by Segment, Yen Million, 2003-2007 57 Table 34:
OLYMPUS CORPORATION, Revenue by Geography, Yen Million, 2003-2007 58 Table
35: OLYMPUS CORPORATION, Financial Statements, Yen Million, 2003-2007
59 Table 36: OLYMPUS CORPORATION, Financial Ratios, Yen Million,
2003-2007 60 Table 37: OLYMPUS CORPORATION, Share Holding Structure
61 Table 38: OLYMPUS CORPORATION, Other Locations 62 Table 39:
OLYMPUS CORPORATION, Other Locations(Contd..) 63 Table 40: OLYMPUS
CORPORATION, Subsidiaries 63 Table 41: KARL STORZ GmbH & Co. KG,
Other Locations 68 Table 42: KARL STORZ GmbH & Co. KG, Other
Locations(Contd..) 69 Table 43: PENTAX Medical Company, Other
Locations 73 Table 44: B. Braun Melsungen AG, SWOT Analysis, 2006
81 Table 45: B. Braun Melsungen AG, Revenue by Segment, Euro
Thousand, 2002-2006 84 Table 46: B. Braun Melsungen AG, Revenue by
Geography, Euro Thousand, 2002-2006 85 Table 47: B. Braun Melsungen
AG, Financial Statements, Euro Thousand, 2002-2006 86 Table 48: B.
Braun Melsungen AG, Financial Ratios, Euro Thousand, 2002-2006 87 Table
49: B. Braun Melsungen AG, Subsidiaries 88 Table 50: B. Braun
Melsungen AG, Subsidiaries(Contd..) 89 Table 51: Fujinon Corporation,
Subsidiaries 98 Table 52: Registration Processing Time for Medical Devices
in Japan, 2007 104 Table 53: Product Registration Fee for Medical Devices
in Japan, 2007 104 Table 54: Currency Conversion from USD to Local
Currency at 2007 Constant Rate 118 1.2 List of Figures Figure 1:
Healthcare Expenditure in Japan, 2000 -- 2005 13 Figure 2: Government and
Private Healthcare Expenditure in Japan, 2005 14 Figure 3: Endoscopy
Devices, Japan, Overall Revenues ($ mn), 2000-2012 18 Figure 4: Endoscopy
Devices, Japan, Overall Revenues ($ mn), Historic, 2000-2007 19 Figure 5:
Endoscopy Devices, Japan, Overall Revenues ($ mn), Forecast, 2007-2012 20
Figure 6: Endoscopy Devices, Japan, Category Revenues ($ mn), 2000-2012 21
Figure 7: Endoscopy Devices, Japan, Category Revenues ($ mn), Historic,
2000-2007 22 Figure 8: Endoscopy Devices, Japan, Category Revenues ($ mn),
Forecast, 2007-2012 23 Figure 9: Endoscopy Devices, Japan, Category Volume
(Units), 2000-2012 24 Figure 10: Endoscopy Devices, Japan, Category Volume
(Units), Historic, 2000-2007 25 Figure 11: Endoscopy Devices, Japan,
Category Volume (Units), Forecast, 2007-2012 26 Figure 12: Endoscopy
Devices, Japan, Company Share (%), 2007 27 Figure 13: Flexible Endoscope,
Japan, Overall Revenues ($ mn), Historic, 2000-2007 28 Figure 14: Flexible
Endoscope, Japan, Overall Revenues ($ mn), Forecast, 2007-2012 29 Figure
15: Flexible Endoscope, Japan, Overall Volume (Units), Historic, 2000-2007
30 Figure 16: Flexible Endoscope, Japan, Overall Volume (Units), Forecast,
2007-2012 31 Figure 17: Flexible Endoscope, Japan, Average Price ($),
Historic, 2000-2007 32 Figure 18: Flexible Endoscope, Japan, Average Price
($), Forecast, 2007-2012 33 Figure 19: Flexible Endoscope, Japan,
Distribution Share (%), 2007 34 Figure 20: Flexible Endoscope, Japan,
Company Share (%), 2007 35 Figure 21: Rigid Endoscope, Japan, Overall
Revenues ($ mn), Historic, 2000-2007 36 Figure 22: Rigid Endoscope, Japan,
Overall Revenues ($ mn), Forecast, 2007-2012 37 Figure 23: Rigid
Endoscope, Japan, Overall Volume (Units), Historic, 2000-2007 38 Figure
24: Rigid Endoscope, Japan, Overall Volume (Units), Forecast, 2007-2012 39
Figure 25: Rigid Endoscope, Japan, Average Price ($), Historic, 2000-2007
40 Figure 26: Rigid Endoscope, Japan, Average Price ($), Forecast,
2007-2012 41 Figure 27: Rigid Endoscope, Japan, Distribution Share (%),
2007 42 Figure 28: Rigid Endoscope, Japan, Company Share (%), 2007 43
Figure 29: OLYMPUS CORPORATION, Value Chain Analysis 51 Figure 30: B.
Braun Melsungen AG, Value Chain Analysis 78 Figure 31: Medical Device
Classification in Japan, 2007 101 Figure 32: Approval Process for
Controlled Medical Devices in Japan, 2007 102 Figure 33: Approval Process
for Highly Controlled Medical Devices in Japan, 2007 103 Figure 34: Health
Insurance Reimbursement Process in Japan, 2007 107 Figure 35: Distribution
Structure for Medical Equipment in Japan, 2007 110 Figure 36: Global
Markets Direct Methodology 114
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