The Market for Meat and Dairy Alternatives

This special report analyzes the markets for meat and dairy product substitutes. "Veggie" products; tofu; nondairy foods and beverages made from soy, rice, almonds, and other grains; and new market entrants such as "Quorn" and whey protein are among the items investigated. Topics covered include current and projected sales performance, new products, market shares, marketing strategies, packaging trends, consumer health and lifestyle issues, industry consolidation, and the mainstreaming of alternative foods. The report also includes profiles of the major competitors.