The Market for Meat and Dairy Alternatives

TABLE OF CONTENTS

INTRODUCTION

• Scope of the Report
• Sources

CHAPTER I: THE MEAT AND DAIRY ALTERNATIVE MARKET

Overview

• Vegetarianism
• Soy Products
• Soybean Production

The Market

• Meat and Dairy Alternative Products
• Retail Sales of Meat and Dairy Alternative Products
• Leading Companies
• Packaging
• New Products
• Advertising
• Factors Affecting Demand

CHAPTER II: THE MARKET FOR MEAT ALTERNATIVE PRODUCTS

Overview

• Introduction
• The Meat Alternative Market and Mainstream America
• Who's Eating Meat Substitutes?
• Whey Protein
• Meat Alternatives on the World Wide Web
• More Restaurants are Serving Meat Alternative Products
• Soy Happy

The Market

• Retail Sales of Frozen and Refrigerated Meat Alternatives and Tofu
• Natural Product Store Sales of Frozen and Refrigerated Meat Alternatives and Tofu
• Mainstream Food, Drug, and Mass Merchandiser Sales of Frozen and Refrigerated Meat Alternatives and Tofu
• Leading Companies and Brands of Meat Alternative Products

Primary Products

• Veggie Burgers and Hot Dogs
• Chicken-Free Chicken, Unturkey, and Tofurkey
• Tofu
• Other Popular Meat Alternative Products
• "Quorn"

Competition

• Meat Industry
• Processed Meats
• Poultry
• Fish and Seafood

Media Expenditures

• Methods of Advertising
• Media Expenditures
• PETA and the Antimeat Campaign

CHAPTER III: THE MARKET FOR DAIRY ALTERNATIVE PRODUCTS

Overview

• Introduction
• Lactose Intolerance
• Issues Facing the Dairy Alternative Market

The Market

• Retail Sales of Nondairy Milk Beverages
• Nondairy Milk Beverages at Natural Product Stores
• Nondairy Milk Beverages at Mainstream Food/Drug/Mass Merchandiser
• Stores
• The Top Ten Organic Food Categories
• Primary Products
• Nondairy Milk Beverages
• Nondairy Cheeses
• Other Nondairy Products

Competition

• Dairy Industry
• Media Expenditures
• Methods of Advertising

Media Expenditures

• Taking Advantage of Critics' Claims Through Advertising
• General Mills, Inc., and "8th Continent" Soymilk

CHAPTER IV: PACKAGING AND NEW PRODUCTS IN THE MEAT AND DAIRY ALTERNATIVE INDUSTRY

Overview

• Paperboard Food and Beverage Containers
• Boca Foods Company Introduces New Packaging
• Aseptic Packaging
• 8th Continent Unveils a New Style of Packaging
• New Products in the Meat and Dairy Alternative Industry
  • Trends in New Meat Alternative Products
  • Trends in New Dairy Alternative Products

CHAPTER V: FACTORS AFFECTING DEMAND

Overview

Demographic Trends

• The Aging of America
• Lactose Intolerance and Race and Ethnicity

Health Matters

• Leading Causes of Death in the U.S.
• Dieting and Awareness of Eating Right
• Obesity in America

Changing Lifestyles

• Vegetarians
• Teens and Vegetarianism
• Meat and Dairy Alternative Products at the Retail Level
• Spending Habits
• Working and Eating Away from Home
• School Lunch Programs
• Fight to Get Soymilk in Schools
• Soy Happy

Food Consumption Rates

• Per Capita Consumption of Meat
• Meat Recalled Due to E. Coli Contamination
• Per Capita Consumption of Dairy Products

CHAPTER VI: COMPANY PROFILES

Introduction

• 8th Continent L.L.C.
• American Natural Snacks, Inc.
• Amy's Kitchen, Inc.
• Boca Foods Company (Kraft Foods, Inc.)
• Dean Foods Company (White Wave, Inc.)
• Eden Foods, Inc.
• Galaxy Nutritional Foods, Inc.
• Gardenburger, Inc.
• Health is Wealth Foods, Inc.
• Heartland Fields, LLC
• Imagine Foods, Inc.
• Kellogg Company
• Lightlife Foods, Inc. (ConAgra Foods, Inc.)
• Pacific Foods
• Tofutti Brands, Inc.
• Trader Joe's Company
• Turtle Mountain, Inc.
• Van's International Foods and Veat, Inc.
• Vitasoy USA Inc. (Vitasoy International Holdings Ltd.)
• Yves Veggie Cuisine (The Hain Celestial Group, Inc.)

CHAPTER VII: DIRECTORY OF SELECTED MANUFACTURERS OF MEAT AND DAIRY ALTERNATIVE PRODUCTS

• Introduction
• Directory of Selected Manufacturers of Meat and Dairy Alternative Products

LIST OF TABLES

• Table I-1 Soybean Production in the U.S.
• Table I-2 Soybean Supply and Disappearance in the U.S.
• Table II-1 Retail Sales of Frozen and Refrigerated Meat Alternatives and Tofu
• Table II-2 Natural Product Store Sales of Frozen and Refrigerated Meat Alternatives and Tofu
• Table II-3 Mainstream Food, Drug, and Mass Merchandiser Sales of Frozen and Refrigerated Meat Alternatives and Tofu
• Table II-4 Distribution of Retail Sales of Frozen and Refrigerated MeatAlternatives and Tofu, by Outlet
• Table II-5 Supermarket Dollar Sales of Frozen and Refrigerated Meat Alternative Products, by Brand
• Table II-6 Supermarket Unit Sales of Frozen and Refrigerated Meat Alternative Products, by Brand
• Table II-7 Health Benefit Comparison: Regular Meat Hot Dog vs. Yves Veggie Cuisine's "The Good Dog"
• Table II-8 Tofu Nutritional Comparisons, by Type
• Table II-9 U.S. Manufacturers' Sales of Processed Meats
• Table II-10 U.S. Manufacturers' Sales of Processed Meats, by Type
• Table II-11 Distribution of U.S. Manufacturers' Sales of Processed Meats, by Type
• Table II-12 U.S. Manufacturers' Sales of Poultry and Small Game
• Table II-13 U.S. Manufacturers' Sales of Fresh or Frozen Prepared Fish and Other Seafood
• Table II-14 U.S. Manufacturers' Sales of Canned or Cured Fish and Other Seafood
• Table II-15 Media Expenditures for Meat Alternative Products
• Table II-16 Media Expenditures for Meat Alternative Products, by Company and Brand
• Table III-1 Retail Sales of Nondairy Milk Beverages
• Table III-2 Natural Product Store Sales of Nondairy Milk Beverages
• Table III-3 Mainstream Food, Drug, and Mass Merchandiser Sales of Nondairy Milk Beverages
• Table III-4 Distribution of Retail Sales of Nondairy Milk Beverages, by Outlet
• Table III-5 The Top Ten Organic Food Categories
• Table III-6 Composition of Dairy Milk vs. Soymilk
• Table III-7 Mainstream Food, Drug, and Mass Merchandiser Sales of Milk, by Type
• Table III-8 Estimated Mainstream Food, Drug, and Mass Merchandiser Sales of Soymilk, by Region
• Table III-9 Leading Brands of Soy Beverages
• Table III-10 U.S. Manufacturers' Sales of Dairy Products
• Table III-11 U.S. Manufacturers' Sales of Dairy Products, by Type
• Table III-12 Distribution of U.S. Manufacturers' Sales of Dairy Products, by Type
• Table III-13 Media Expenditures for Dairy Alternative Products
• Table III-14 Media Expenditures for Dairy Alternative Products, by Company and Brand
• Table IV-1 Unit Sales of Paperboard Food and Beverage Containers
• Table IV-2 Unit Sales of Paperboard Food and Beverage Containers, by Type
• Table IV-3 Distribution of Unit Sales of Paperboard Food and Beverage Containers, by Type
• Table IV-4 The U.S. Aseptic Packaging Market
• Table IV-5 Number of New Product Introductions in the Market for Meat and Dairy Alternative Products
• Table IV-6 Selected New Meat Alternative Product Introductions
• Table IV-7 Selected New Dairy Alternative Product Introductions
• Table V-1 U.S. Resident Population Trends and Projections
• Table V-2 U.S. Population Trends and Projections, by Age Group
• Table V-3 Age Distribution of the U.S. Population
• Table V-4 U.S. Population and Household Trends and Projections
• Table V-5 U.S. Resident Population Projections, by Region
• Table V-6 U.S. Resident Population Projections, by State
• Table V-7 Distribution of the U.S. Population, by State
• Table V-8 U.S. Population Projections, by Race
• Table V-9 Leading Causes of Death in the U.S., All Ages
• Table V-10 Percentage of Adults on a Diet
• Table V-11 Survey of Americans: Whether or Not They Feel They Are Doing All They Can to Achieve a Healthful Diet
• Table V-12 Demographics on Obesity
• Table V-13 Percentage of the Adult Population That is Obese, by State
• Table V-14 How Many Adult Vegetarians Are There in the U.S.?
• Table V-15 How Many Teens in the U.S. Are Vegetarians?
• Table V-16 Number of U.S. Natural/Health Food Stores
• Table V-17 Demographics of the Grocery Food Shopper
• Table V-18 Top 25 Supermarket Companies
• Table V-19 U.S. Gross Domestic Product
• Table V-20 U.S. Disposable Personal Income
• Table V-21 U.S. Per Capita Disposable Personal Income
• Table V-22 U.S. Personal Consumption Expenditures
• Table V-23 U.S. Per Capita Personal Consumption Expenditures
• Table V-24 U.S. Household Trends
• Table V-25 Civilian Labor Force in the U.S., by Gender
• Table V-26 Personal Consumption Expenditures for Food
• Table V-27 Estimated Sales in the Fast Food and Multi-Unit Restaurant Industry, by Segment
• Table V-28 Availability of Vegetarian Foods at Major League Baseball Parks and Other Public Venues
• Table V-29 U.S. Per Capita Consumption of Meat, by Type
• Table V-30 Pounds of Meat Recalled for E. Coli Contamination
• Table V-31 U.S. Per Capita Consumption of Dairy Products, by Type
• Table V-32 Total U.S. Consumption of Fats and Oils
• Table VI-1 Kraft Foods, Inc.: Financial Summary and Analysis
• Table VI-2 White Wave, Inc.: Product Offerings
• Table VI-3 Dean Foods Company: Financial Summary and Analysis
• Table VI-4 Soymilk Products Sold Under the "Edensoy" Label
• Table VI-5 Galaxy Nutritional Foods, Inc.: Distribution of Sales, by Channel
• Table VI-6 Galaxy Nutritional Foods, Inc.: Financial Summary and Analysis
• Table VI-7 Gardenburger, Inc.: Financial Summary and Analysis
• Table VI-8 Rice Dream Frozen Desserts and Beverages
• Table VI-9 Soy Dream Frozen Desserts and Beverages
• Table VI-10 Kellogg Company: Meat Alternative Products, by Brand
• Table VI-11 Kellogg Company: Financial Summary and Analysis
• Table VI-12 ConAgra Foods, Inc.: Financial Summary and Analysis
• Table VI-13 Tofutti Brands, Inc.: Product Offerings
• Table VI-14 Tofutti Brands, Inc.: Financial Summary and Analysis
• Table VI-15 Vitasoy International Holdings Ltd.: Financial Summary and Analysis
• Table VI-16 Westsoy Nondairy Beverages
• Table VI-17 The Hain Celestial Group, Inc.: Financial Summary and Analysis

LIST OF FIGURES

• Figure II-1 Supermarket Dollar Shares of Frozen and Refrigerated Meat Alternative Products
• Figure II-2 Supermarket Unit Shares of Frozen and Refrigerated Meat Alternative Products
• Figure III-1 Estimated Mainstream Food, Drug, and Mass Merchandiser Sales of Soymilk, by Region
• Figure III-2 Estimated Distribution of U.S. Manufacturers' Sales of Dairy Products, by Type
• Figure IV-1 Estimated Distribution of Unit Sales of Paperboard Food and Beverage Containers, by Type
• Figure V-1 Estimated Distribution of Sales in the Fast Food and Multi-Unit Restaurant Industry, by Segment
• Figure V-2 U.S. Per Capita Consumption of Meat, by Type
• Figure V-3 U.S. Per Capita Consumption of Dairy Products
• Figure V-4 Total U.S. Consumption of Fats and Oils