Report: THE MARKETS FOR POULTRY AND SMALL GAME TOC

INTRODUCTION

Scope of the Report
Definitions and Terms
Sources and Methodology

CHAPTER I EXECUTIVE SUMMARY

Overview
Factors Affecting Demand
Industry Consolidation
Outlook

CHAPTER II THE U.S. MARKET FOR POULTRY AND SMALL GAME

Overview
The Overall Market
Market Segmentation
The U.S. Market for Unprepared Poultry and Small Game
- Manufacturers' Sales
- Retail Sales
- Volume Sales
- Unprepared Young Chickens
- Unprepared Turkeys
- Unprepared Hens and/or Fowl
The U.S. Market for Processed Poultry and Small Game
Distribution Channels
U.S. Per Capita Consumption of Poultry
Number of Chickens and Turkeys Slaughtered Under Federal Inspection
Production Trends
- U.S. Broiler Processors
- U.S. Turkey Processors
Outlook
New Product Introductions

CHAPTER III FACTORS AFFECTING DEMAND

Overview
Pricing Dynamics
- Prices Received by Farmers for Broilers
- Poultry Grower Feed Prices
- Producer Prices for Poultry Products
- Average Wholesale Poultry Prices
- Retail Prices for Whole Chickens and Chicken Cuts
- Retail Prices for Frozen Whole Turkey
- Retail Prices for Poultry Compared to Other Meats
Consumer Surveys: Chicken Consumption
- Frequency of Eating Chicken at Home
- Types of Chicken Consumed
- Types of Chicken Purchased Most Often at Supermarkets/Grocery Stores
- Interest in Trying Chicken Products
- Frequency of Eating Chicken Purchased at Supermarkets/Grocery Stores and Foodservice Establishments
- Consumer Attitudes Toward Chicken and Other Meats
Average Annual Expenditures on Poultry
The U.S. Economy
U.S. Population Trends
Product Recalls

CHAPTER IV MARKET ANALYSIS OF THE FOODSERVICE SECTOR

Overview
Sales at Multi-Unit Restaurants
Number of Multi-Unit Restaurants
Average Annual Sales Per Unit at Chicken Restaurants
Leading U.S. Chicken Restaurant Chains

CHAPTER V U.S. FOREIGN TRADE OF POULTRY

Overview
Balance of Trade
U.S. Exports
- Leading Export Destinations
- Exports, by Type
- Trade Dispute with Russia
- Emerging South Korean Market
- Question Marks in Japan
- Outlook
U.S. Imports
- Overview
- Leading Import Sources
- Imports, by Type
- Outlook

CHAPTER VI OPERATING STRUCTURE OF THE U.S. POULTRY AND EGG PROCESSING INDUSTRY

Overview
Industry Economics
The Plant Manager's Workbook
- How to Use This Section
- Gathering Your Data
- Developing Your Ratios
- How Does Your Plant Stack Up?
Explanation of Terms

CHAPTER VII ADVERTISING TRENDS IN THE U.S. POULTRY INDUSTRY

Poultry Processors
- Overview
- Leading Advertisers
- Outlook
Restaurants
- Overview
- Leading Advertisers
- Outlook

CHAPTER VIII COMPANY PROFILES

Introduction
AFC Enterprises, Inc.
- Overview
- Expansion
- Restaurants
- Outlook
Boston Market Corporation
- Overview
- News
- Outlook
McDonald's Corporation
Cagle's, Inc.
- Overview
- Poultry Production
- Distribution
- Outlook
Cargill, Inc.
- Overview
- Poultry Operations
- Outlook
Chick-fil-A, Inc.
- Overview
- Restaurants
- Marketing Strategy
- Outlook
ConAgra Foods, Inc.
- Overview
- Packaged Foods
- Meat Processing
- ConAgra Foods Poultry
- Outlook
Empire Kosher Poultry, Inc.
Foster Farms
Gold Kist Inc.
- Overview
- Chicken Operations
- News
- Outlook
Jennie-O Turkey Store, Inc.
- Overview
- Turkey Operations
- Hormel Foods
- News
- Outlook
Perdue Farms Incorporated
- Overview
- Poultry Production
- Distribution
- News
- Outlook
Pilgrim's Pride Corporation
- Overview
- Chicken Products
- Turkey Products
- Distribution
- WLR Foods Merger
- Outlook
Pollo Tropical, Inc.
- Overview
- Carrols Corporation
- News
- Outlook
Rocco Enterprises, Inc.
Sanderson Farms, Inc.
- Overview
- Chicken Operations
- Outlook
Tyson Foods, Inc.
- Overview
- Chicken Segment
- Outlook
Yum! Brands, Inc.
- Overview
- KFC
- News
- Outlook

CHAPTER IX OUTBREAKS AFFECTING THE POULTRY INDUSTRY

Overview
Avian Influenza
Listeriosis
Exotic Newcastle Disease

CHAPTER X DIRECTORY OF SELECTED U.S. POULTRY OPERATIONS

Introduction
Directory of Selected U.S. Poultry Operations

LIST OF TABLES

Table II-1 U.S. Manufacturers' Sales of Poultry and Small Game
Table II-2 Product Mix of the Market for Poultry and Small Game
Table II-3 U.S. Manufacturers' Sales of Unprepared Poultry and Small Game
Table II-4 U.S. Manufacturers' Sales of Unprepared Poultry and Small Game, by Type
Table II-5 Product Mix of the Unprepared Poultry and Small Game Market
Table II-6 Growth Rates of U.S. Manufacturers' Sales of Unprepared Poultry and Small Game, by Type
Table II-7 U.S. Retail Sales of Unprepared Poultry
Table II-8 Volume Sales of Unprepared Poultry and Small Game
Table II-9 Volume Sales of Unprepared Poultry and Small Game, by Type
Table II-10 Volume Product Mix of the Unprepared Poultry and Small Game Market
Table II-11 U.S. Manufacturers' Sales of Unprepared Young Chickens, by Type
Table II-12 Average Prices for Unprepared Young Chickens, by Type
Table II-13 U.S. Manufacturers' Sales of Unprepared Turkey, by Type
Table II-14 Average Prices for Unprepared Turkey, by Type
Table II-15 U.S. Manufacturers' Sales of Unprepared Hens and/or Fowl, by Type
Table II-16 Average Prices for Unprepared Hens and/or Fowl, by Type
Table II-17 U.S. Manufacturers' Sales of Processed Poultry and Small Game
Table II-18 U.S. Manufacturers' Sales of Processed Poultry and Small Game, by Type
Table II-19 Growth Rates of U.S. Manufacturers' Sales of Processed Poultry and Small Game, by Type
Table II-20 U.S. Manufacturers' Sales of Cooked or Smoked Poultry, by Type
Table II-21 Average Prices for Cooked or Smoked Poultry, by Type
Table II-22 Estimated Market Channels for Broilers
Table II-23 U.S. Per Capita Consumption of Poultry
Table II-24 U.S. Per Capita Consumption of Poultry, by Type
Table II-25 U.S. Per Capita Consumption of Red Meat and Poultry
Table II-26 Number of Chickens Slaughtered Under Federal Inspection
Table II-27 Number of Turkeys Slaughtered Under Federal Inspection
Table II-28 Average Weekly Production of U.S. Broiler Processors
Table II-29 Production of Integrated U.S. Turkey Processors
Table II-30 Selected New Poultry and Small Game Product Introductions
Table III-1 Average Annual Prices Received by Farmers for Broilers
Table III-2 Prices Paid for Poultry Grower Feed
Table III-3 Poultry Feed Price Ratios
Table III-4 Producer Price Trends for Poultry Products
Table III-5 Producer Price Trends for Poultry Products, by Type
Table III-6 Average Wholesale Poultry Prices
Table III-7 Average U.S. Retail Prices for Whole Chickens
Table III-8 Average U.S. Retail Prices for Chicken Cuts, by Type
Table III-9 Retailer to Consumer Price Spreads for Whole Chickens
Table III-10 Average U.S. Retail Prices for Frozen Whole Turkey
Table III-11 Retailer to Consumer Price Spreads for Turkey
Table III-12 Average Retail Prices for Poultry vs. Other Meats
Table III-13 Types of Chicken Eaten in the Past Three Months
Table III-14 Interest in Trying Chicken Products
Table III-15 Frequency of Eating Chicken, by Place of Purchase
Table III-16 Ratings Summary: Chicken, Beef, and Pork
Table III-17 Share of Respondents Who Agree Strongly/Somewhat on Chicken Attributes
Table III-18 Average Annual Expenditures on Poultry, by Income Level
Table III-19 Average Annual Expenditures on Poultry, by Age of Householder
Table III-20 Average Annual Expenditures on Poultry, by Household Type
Table III-21 Average Annual Expenditures on Poultry, by Region
Table III-22 U.S. Gross Domestic Product
Table III-23 U.S. Resident Population Trends and Projections
Table III-24 U.S. Population Trends and Projections, by Age Group
Table III-25 Age Distribution of the U.S. Population
Table III-26 U.S. Population and Household Trends and Projections
Table III-27 U.S. Resident Population Projections, by Region
Table III-28 U.S. Resident Population Projections, by State
Table III-29 Distribution of the U.S. Population, by State
Table IV-1 Total Sales at Chicken Restaurant Chains
Table IV-2 Sales at Multi-Unit Restaurants in the U.S., by Segment
Table IV-3 Distribution of Sales in the Multi-Unit Restaurant Industry, by Segment
Table IV-4 Average Annual Sales Growth at Multi-Unit Restaurants, by Segment
Table IV-5 Total Number of Chicken Outlets
Table IV-6 Number of Multi-Unit Restaurants in the U.S., by Segment
Table IV-7 Distribution of Units in the Multi-Unit Restaurant Industry, by Segment
Table IV-8 Average Annual Growth in the Number of Multi-Unit Restaurants, by Segment
Table IV-9 Average Annual Sales Per Unit at Chicken Restaurants
Table IV-10 Average Annual Sales Per Unit in the Multi-Unit Restaurant Industry, by Segment
Table IV-11 Growth in Average Annual Sales Per Unit in the Multi-Unit Restaurant Industry, by Segment
Table IV-12 U.S. Per Capita Spending at Multi-Unit Restaurants
Table IV-13 Sales at Leading U.S. Chicken Restaurant Chains
Table IV-14 Leading U.S. Chicken Restaurant Chains: Number of Units
Table IV-15 Leading U.S. Chicken Restaurant Chains, Ranked by Sales Per Unit
Table V-1 Foreign Exchange Rates
Table V-2 Fixed Euro Conversion Rates
Table V-3 U.S. Apparent Consumption of Poultry and Small Game
Table V-4 U.S. Export Destinations for Poultry and Small Game
Table V-5 Dollar Market Shares of U.S. Export Destinations for Poultry and Small Game
Table V-6 U.S. Exports of Poultry and Small Game, by Type
Table V-7 Product Mix of U.S. Exports of Poultry and Small Game
Table V-8 U.S. Import Sources for Poultry and Small Game
Table V-9 Dollar Market Shares of U.S. Import Sources for Poultry and Small Game
Table V-10 U.S. Imports of Poultry and Small Game, by Type
Table V-11 Product Mix of U.S. Imports of Poultry and Small Game
Table VI-1 Operating Structure of the U.S. Poultry and Egg Processing Industry
Table VI-2 Gross Operating Margin in the U.S. Poultry and Egg Processing Industry
Table VI-3 Value Added by Manufacture in the U.S. Poultry and Egg Processing Industry
Table VI-4 Vertical Integration Index for the U.S. Poultry and Egg Processing Industry
Table VI-5 Employment Structure of the U.S. Poultry and Egg Processing Industry
Table VI-6 Total Labor Costs in the U.S. Poultry and Egg Processing Industry
Table VI-7 Average Hourly Earnings of Production Workers in the U.S. Poultry and Egg Processing Industry
Table VI-8 Cost of Living Index for Production Workers in the U.S. Poultry and Egg Processing Industry
Table VI-9 Labor Productivity in the U.S. Poultry and Egg Processing Industry
Table VI-10 Indexes of Real Labor Productivity in the U.S. Poultry and Egg Processing Industry
Table VI-11 New Capital Expenditures by the U.S. Poultry and Egg Processing Industry
Table VI-12 Plant vs. Equipment Expenditures by the U.S. Poultry and Egg Processing Industry
Table VI-13 Ending Inventories in the U.S. Poultry and Egg Processing Industry
Table VI-14 Total Number of Establishments in the U.S. Poultry Processing Industry
Table VI-15 Number of Establishments in the U.S. Poultry Processing Industry, by State and Employment Size
Table VI-16 Financial Profile of the U.S. Poultry Slaughtering and Processing Industry
Table VII-1 Media Expenditures for Poultry Products, by Company
Table VII-2 Media Outlays for Processed Poultry Products, by Company and Brand
Table VII-3 Media Outlays for Unprepared Poultry Products, by Company and Brand
Table VII-4 Media Outlays for Chicken Restaurant Chains, by Company

LIST OF FIGURES

Figure II-1 U.S. Manufacturers' Sales of Poultry and Small Game, by Type
Figure II-2 Product Mix of the Unprepared Poultry and Small Game Market
Figure II-3 U.S. Per Capita Consumption of Poultry
Figure II-4 U.S. Per Capita Consumption of Red Meat and Poultry
Figure II-5 Number of Chickens Slaughtered Under Federal Inspection
Figure II-6 Number of Turkeys Slaughtered Under Federal Inspection
Figure II-7 Broiler Industry Consolidation
Figure II-8 Market Shares of Leading Broiler Producers
Figure II-9 Market Shares of Leading Turkey Producers
Figure III-1 Average Annual Prices Received by Farmers for Broilers
Figure III-2 Average U.S. Retail Prices for Whole Chickens
Figure III-3 Average U.S. Retail Prices for Chicken Cuts, by Type
Figure III-4 Average U.S. Retail Prices for Frozen Whole Turkey
Figure III-5 Types of Fresh or Frozen Chicken Purchased Most Often at Supermarkets/Grocery Stores
Figure III-6 Frequency of Eating Chicken Purchased at Supermarkets/Grocery Stores and Foodservice Establishments
Figure IV-1 Sales at Leading U.S. Chicken Restaurant Chains
Figure IV-2 Sales Per Unit at Leading U.S. Chicken Restaurant Chains
Figure V-1 Top Five U.S. Export Destinations for Poultry and Small Game

THE MARKETS FOR POULTRY AND SMALL GAME

TABLE OF CONTENTS

LIST OF TABLES

LIST OF FIGURES