The U.S. Market for Household Paper Products

Table of Contents

INTRODUCTION

• Scope of the Report i
• Sources and Methodology ii

CHAPTER I THE OVERALL MARKET FOR HOUSEHOLD PAPER PRODUCTS

• The Paper and Allied Products Industry
  • Overview
  • Consolidation Takes Control
  • Globalization
• Household Paper Products
  • Overview
  • Manufacturers' Sales
  • Volume Shipments
  • Average Price Per Ton
  • Outlook

CHAPTER II THE MARKET FOR HOUSEHOLD SANITARY TISSUE PRODUCTS

• Overview
• The Overall Market
• Market Segmentation
• Toilet Tissue
  • Overview
  • Technology
  • The Market
• Paper Towels
  • Overview
  • The Market
• Paper Table Napkins
  • Overview
  • The Market
• Facial Tissue
  • Overview
  • The Market
• Outlook

CHAPTER III THE MARKET FOR PAPER CUP AND DINNERWARE PRODUCTS

• Overview
• The Overall Market
• Market Segmentation
• Outlook
• Paper Cups
• Paper Dinnerware Products

CHAPTER IV RETAIL DISTRIBUTION OF HOUSEHOLD PAPER PRODUCTS

• Overview
• Competitive Arena
• Household Sanitary Tissue Products
  • Overall Market
  • Toilet Tissue
  • Paper Towels
  • Facial Tissue
  • Paper Table Napkins
• Disposable Cups and Plates
  • Overall Market
  • Disposable Cups
  • Disposable Plates
• Outlook

CHAPTER V ADVERTISING AND PROMOTION

• Industrywide Advertising Trends
• Advertising by Product Category
• Household Sanitary Tissue Products
  • Paper Towels
  • Toilet Tissue
  • Facial Tissue
  • Paper Table Napkins
• Paper Cup and Dinnerware Products

CHAPTER VI FACTORS AFFECTING DEMAND

• Overview
• Demographic Trends
  • Population and Household Makeup
  • Ethnic Background
  • Regional Density
  • Labor Force Trends
    • Overall
    • By Gender
    • Unemployment Rates
  • Socioeconomic Conditions
    • National Economy
    • Wages and Personal Income
  • The Foodservice and Hospitality Industries
    • Food Expenditures Away from Home
    • Multi-Unit Restaurants
    • Hotels and Motels
  • Producer Prices for Sanitary Paper Products

CHAPTER VII INTERNATIONAL TRADE ACTIVITY

• Overview
• U.S. Exports
  • Overview
  • Leading Destinations
  • Emerging Markets
• U.S. Imports
  • Overview
  • Leading Sources
• Foreign Activities of Major U.S. Manufacturers
• Outlook

CHAPTER VIII INDUSTRY STRUCTURE AND ECONOMICS

• Overview
• Industry Economics
• Employment Trends
• Growth Through Capacity
• Manufacturing Activities
• Explanation of Terms
• The Plant Manager's Workbook
  • How to Use This Section
  • Gathering Your Data
  • Developing Your Ratios
  • How Does Your Plant Stack Up?

CHAPTER IX COMPANY PROFILES

• Introduction
• Cascades Inc.
  • Overview
  • Tissue
  • News
  • Outlook
• Georgia-Pacific Corporation
  • Overview
  • Consumer Products
  • Brands
  • News
  • Outlook
• Insulair, Inc.
  • Overview
  • News
  • Outlook
• International Paper Company
  • Overview
  • Market Pulp
  • Distribution
  • Manufacturing
  • Outlook
• Kimberly-Clark Corporation
  • Overview
  • Consumer Tissue
  • Business-to-Business
  • Manufacturing
  • Distribution
  • Rollwipes
  • News
  • Outlook
• Kruger Inc.
  • Overview
  • Tissue Operations
  • News
  • Outlook
• Marcal Paper Mills, Inc.
• Pactiv Corporation
  • Overview
  • Consumer and Foodservice/Food Packaging
  • Manufacturing
  • Restructuring
  • Outlook
• Potlatch Corporation
  • Overview
  • Pulp and Paper
  • Distribution
  • News
  • Outlook
• The Procter & Gamble Company
  • Overview
  • Baby, Feminine, and Family Care
  • Distribution
  • Manufacturing
  • Outlook
• SCA Tissue North America
  • Overview
  • News
  • SCA
• Seventh Generation, Inc.
  • Overview
  • Reformulation
  • News
  • Outlook
• The SF Holdings Group
  • Overview
  • Sweetheart Holdings Inc.
  • The Fonda Group
  • Outlook
• Solo Cup Company
• Wausau-Mosinee Paper Corporation
  • Overview
  • Towel & Tissue Group
  • Outlook

CHAPTER X DIRECTORIES OF SELECTED HOUSEHOLD PAPER PRODUCT MANUFACTURERS

• Introduction
• Directory of Selected Manufacturers of Sanitary Tissue Products
• Directory of Selected Manufacturers of Disposable Cups and Plates

LIST OF TABLES

• Table I-1 The U.S. Market for Household Paper Products
• Table I-2 The U.S. Market for Household Paper Products, by Type: Value
• Table I-3 The U.S. Market for Household Paper Products, by Type: Quantity
• Table I-4 Average Price Per Ton for Household Paper Products, Total and by Type
• Table II-1 The U.S. Market for Household Sanitary Tissue Products
• Table II-2 Average Price Per Ton for Household Sanitary Tissue Products
• Table II-3 The U.S. Market for Household Sanitary Tissue Products, by Product Category: Value
• Table II-4 The U.S. Market for Household Sanitary Tissue Products, by Product Category: Quantity
• Table II-5 The U.S. Market for Toilet Tissue
• Table II-6 The U.S. Market for Toilet Tissue, by Type: Value
• Table II-7 The U.S. Market Mix of Toilet Tissue: Value
• Table II-8 The U.S. Market for Toilet Tissue, by Type: Quantity
• Table II-9 The U.S. Market Mix of Toilet Tissue: Quantity
• Table II-10 The U.S. Market for Consumer Rolled Toilet Tissue
• Table II-11 The U.S. Market for Consumer Rolled Toilet Tissue, by Type: Value
• Table II-12 The U.S. Market for Consumer Rolled Toilet Tissue, by Type: Quantity
• Table II-13 The U.S. Market Mix of Consumer Rolled Toilet Tissue
• Table II-14 Average Price Per Ton for Consumer Rolled Toilet Tissue, by Type
• Table II-15 The U.S. Market for Industrial Rolled Toilet Tissue
• Table II-16 The U.S. Market for Industrial Rolled Toilet Tissue, by Type: Value
• Table II-17 The U.S. Market for Industrial Rolled Toilet Tissue, by Type: Quantity
• Table II-18 The U.S. Market Mix of Industrial Rolled Toilet Tissue
• Table II-19 Average Price Per Ton for Industrial Rolled Toilet Tissue, by Type
• Table II-20 The U.S. Market for Flat or Interfolded Toilet Tissue
• Table II-21 Average Price Per Ton for Flat or Interfolded Toilet Tissue
• Table II-22 Major New Product Introductions by U.S. Toilet Tissue Marketers
• Table II-23 The U.S. Market for Paper Towels
• Table II-24 The U.S. Market for Paper Towels, by Type: Value
• Table II-25 The U.S. Market Mix of Paper Towels: Value
• Table II-26 The U.S. Market for Paper Towels, by Type: Quantity
• Table II-27 The U.S. Market Mix of Paper Towels: Quantity
• Table II-28 The U.S. Market for Consumer Paper Towels
• Table II-29 The U.S. Market for Consumer Paper Towels, by Type: Value
• Table II-30 The U.S. Market for Consumer Paper Towels, by Type: Quantity
• Table II-31 The U.S. Market Mix of Consumer Paper Towels
• Table II-32 Average Price Per Ton for Consumer Paper Towels, by Type
• Table II-33 The U.S. Market for Industrial Paper Towels
• Table II-34 Average Price Per Ton for Industrial Paper Towels
• Table II-35 Major New Product Introductions by U.S. Paper Towel Marketers
• Table II-36 The U.S. Market for Paper Table Napkins
• Table II-37 The U.S. Market for Paper Table Napkins, by Type: Value
• Table II-38 The U.S. Market Mix of Paper Table Napkins: Value
• Table II-39 The U.S. Market for Paper Table Napkins, by Type: Quantity
• Table II-40 The U.S. Market Mix of Paper Table Napkins: Quantity
• Table II-41 The U.S. Market for Consumer Paper Table Napkins
• Table II-42 The U.S. Market for Consumer Paper Table Napkins, by Type: Value
• Table II-43 The U.S. Market for Consumer Paper Table Napkins, by Type: Quantity
• Table II-44 The U.S. Market Mix of Consumer Paper Table Napkins
• Table II-45 Average Price Per Ton for Consumer Paper Table Napkins, by Type
• Table II-46 The U.S. Market for Industrial Paper Table Napkins
• Table II-47 The U.S. Market for Industrial Paper Table Napkins, by Type: Value
• Table II-48 The U.S. Market for Industrial Paper Table Napkins, by Type: Quantity
• Table II-49 The U.S. Market Mix of Industrial Paper Table Napkins
• Table II-50 Average Price Per Ton for Industrial Paper Table Napkins, by Type
• Table II-51 Major New Product Introductions by U.S. Paper Table Napkin Marketers
• Table II-52 The U.S. Market for Facial Tissue
• Table II-53 Average Price Per Ton for Facial Tissue
• Table II-54 Major New Product Introductions by U.S. Facial Tissue Marketers
• Table III-1 The U.S. Market for Paper Cup and Dinnerware Products
• Table III-2 Average Price Per Ton for Paper Cup and Dinnerware Products
• Table III-3 The U.S. Market for Paper Cup and Dinnerware Products, by Product Category: Value
• Table III-4 The U.S. Market for Paper Cup and Dinnerware Products, by Product Category: Quantity
• Table III-5 The U.S. Market for Paper Cups
• Table III-6 Average Price Per Ton for Paper Cups
• Table III-7 The U.S. Market for Paper Dinnerware Products
• Table III-8 Average Price Per Ton for Paper Dinnerware Products
• Table III-9 Major New Product Introductions by U.S. Paper Cup and Dinnerware Product Marketers
• Table IV-1 The U.S. Retail Market for Household Paper Products
• Table IV-2 The U.S. Retail Market for Household Paper Products, by Product Category
• Table IV-3 The U.S. Retail Market for Household Sanitary Tissue Products
• Table IV-4 The U.S. Retail Market Mix of Household Sanitary Tissue Products
• Table IV-5 The U.S. Retail Market for Toilet Tissue
• Table IV-6 The U.S. Retail Market for Paper Towels
• Table IV-7 The U.S. Retail Market for Facial Tissue
• Table IV-8 The U.S. Retail Market for Paper Table Napkins
• Table IV-9 The U.S. Retail Market for Disposable Cups and Plates
• Table IV-10 The U.S. Retail Market Mix of Disposable Cups and Plates
• Table IV-11 The U.S. Retail Market for Disposable Cups
• Table IV-12 The U.S. Retail Market for Disposable Plates
• Table V-1 Traceable Advertising Expenditures for Household Paper Products
• Table V-2 Traceable Advertising Expenditures for Household Paper Products, by Company and Product Category
• Table V-3 Traceable Advertising Expenditures for Household Paper Products, by Product Category
• Table V-4 Total Traceable Advertising Expenditures for Household Sanitary Tissue Products
• Table V-5 Traceable Advertising Expenditures for Household Sanitary Tissue Products, by Product Category
• Table V-6 Traceable Advertising Expenditures for Paper Towels
• Table V-7 Traceable Advertising Expenditures for Major Paper Towel Brands
• Table V-8 Traceable Advertising Expenditures for Toilet Tissue
• Table V-9 Traceable Advertising Expenditures for Major Toilet Tissue Brands
• Table V-10 Traceable Advertising Expenditures for Facial Tissue
• Table V-11 Traceable Advertising Expenditures for Major Facial Tissue Brands
• Table V-12 Traceable Advertising Expenditures for Paper Table Napkins
• Table V-13 Traceable Advertising Expenditures for Major Paper Table Napkin Brands
• Table V-14 Traceable Advertising Expenditures for Paper Cup and Dinnerware Products
• Table V-15 Traceable Advertising Expenditures for Major Paper Cup and Dinnerware Brands
• Table VI-1 U.S. Resident Population Trends and Projections
• Table VI-2 U.S. Population and Household Trends and Projections
• Table VI-3 U.S. Population Trends and Projections, by Age Group
• Table VI-4 Age Distribution of the U.S. Population
• Table VI-5 U.S. Resident Population Trends and Projections, by Race and Hispanic Origin
• Table VI-6 Annual Growth in the U.S. Population, by Race and Hispanic Origin
• Table VI-7 U.S. Resident Population Mix, by Race and Hispanic Origin
• Table VI-8 U.S. Resident Population Projections, by Region
• Table VI-9 U.S. Resident Population Projections, by State
• Table VI-10 Distribution of the U.S. Resident Population, by State
• Table VI-11 U.S. Civilian Labor Force Trends and Projections
• Table VI-12 U.S. Labor Force Participation Rates, by Gender and Age
• Table VI-13 U.S. Unemployment Rates
• Table VI-14 U.S. Gross Domestic Product
• Table VI-15 Personal Income and Wage and Salary Disbursements
• Table VI-16 Average Hourly and Weekly Earnings in Private Industries
• Table VI-17 U.S. Disposable Personal Income
• Table VI-18 U.S. Per Capita Disposable Personal Income
• Table VI-19 Consumer Credit Outstanding
• Table VI-20 Consumer Confidence Index
• Table VI-21 Personal Consumption Expenditures on Food Purchased Away from Home
• Table VI-22 Number of Multi-Unit Restaurants in the U.S.
• Table VI-23 Number of Hotels and Motels in the U.S.
• Table VI-24 The Producer Price Index for Sanitary Paper Products
• Table VI-25 The Producer Price Index for Tissue Paper and Sanitary Stock
• Table VI-26 The Producer Price Index for Sanitary Paper Napkins
• Table VI-27 The Producer Price Index for Paper Towels
• Table VII-1 Foreign Exchange Rates
• Table VII-2 Fixed Euro Conversion Rates
• Table VII-3 U.S. Balance of Trade for Household Paper Products
• Table VII-4 U.S. Apparent Consumption of Household Paper Products
• Table VII-5 Top 20 U.S. Export Destinations for Household Paper Products: Value
• Table VII-6 Dollar Market Shares of the Top 20 U.S. Export Destinations for Household Paper Products
• Table VII-7 Top 20 U.S. Export Destinations for Household Paper Products: Quantity
• Table VII-8 U.S. Exports of Household Paper Products, by Type
• Table VII-9 U.S. Exports of Toilet Tissue, Facial Tissue, Paper Towel, and Napkin Stock
• Table VII-10 U.S. Exports of Kraft Base Stock for Trays, Dishes, Plates, and Cups
• Table VII-11 U.S. Exports of Base Stock for Trays, Dishes, Plates, and Cups
• Table VII-12 U.S. Exports of Toilet Paper
• Table VII-13 U.S. Exports of Paper Towels
• Table VII-14 U.S. Exports of Facial Tissues
• Table VII-15 U.S. Exports of Paper Tablecloths and Table Napkins
• Table VII-16 U.S. Exports of Cups and Round Nested Food Containers
• Table VII-17 U.S. Exports of Paper Trays, Dishes, and Plates
• Table VII-18 U.S. Exports of Molded or Pressed Articles of Paper Pulp
• Table VII-19 Top 20 U.S. Import Sources for Household Paper Products: Value
• Table VII-20 Dollar Market Shares of the Top 20 U.S. Import Sources for Household Paper Products
• Table VII-21 Top 20 U.S. Import Sources for Household Paper Products: Quantity
• Table VII-22 U.S. Imports of Household Paper Products, by Type
• Table VII-23 U.S. Imports of Toilet Tissue, Facial Tissue, Paper Towel, and Napkin Stock
• Table VII-24 U.S. Imports of Kraft Base Stock for Trays, Dishes, Plates, and Cups
• Table VII-25 U.S. Imports of Base Stock for Trays, Dishes, Plates, and Cups
• Table VII-26 U.S. Imports of Toilet Paper
• Table VII-27 U.S. Imports of Paper Towels
• Table VII-28 U.S. Imports of Facial Tissues
• Table VII-29 U.S. Imports of Paper Tablecloths and Table Napkins
• Table VII-30 U.S. Imports of Cups and Round Nested Food Containers
• Table VII-31 U.S. Imports of Paper Trays, Dishes, and Plates
• Table VII-32 U.S. Imports of Molded or Pressed Articles of Paper Pulp
• Table VIII-1 Operating Structure of the U.S. Sanitary Paper Products Industry
• Table VIII-2 Gross Operating Margin in the U.S. Sanitary Paper Products Industry
• Table VIII-3 Value Added by Manufacture in the U.S. Sanitary Paper Products Industry
• Table VIII-4 Vertical Integration Index for the U.S. Sanitary Paper Products Industry
• Table VIII-5 Employment Structure of the U.S. Sanitary Paper Products Industry
• Table VIII-6 Total Labor Costs in the U.S. Sanitary Paper Products Industry
• Table VIII-7 Average Hourly Earnings of Production Workers in the U.S. Sanitary Paper Products Industry
• Table VIII-8 Cost of Living Index for Production Workers in the U.S. Sanitary Paper Products Industry
• Table VIII-9 Labor Productivity in the U.S. Sanitary Paper Products Industry
• Table VIII-10 Indexes of Real Labor Productivity in the U.S. Sanitary Paper Products Industry
• Table VIII-11 New Capital Expenditures by the U.S. Sanitary Paper Products Industry
• Table VIII-12 Plant vs. Equipment Expenditures by the U.S. Sanitary PaperProducts Industry
• Table VIII-13 Ending Inventories in the U.S. Sanitary Paper Products Industry
• Table VIII-14 Operating Structure of the U.S. Nonfolding Sanitary Food Container Industry
• Table VIII-15 Gross Operating Margin in the U.S. Nonfolding Sanitary Food Container Industry
• Table VIII-16 Value Added by Manufacture in the U.S. Nonfolding Sanitary Food Container Industry
• Table VIII-17 Vertical Integration Index for the U.S. Nonfolding Sanitary Food Container Industry
• Table VIII-18 Employment Structure of the U.S. Nonfolding Sanitary Food Container Industry
• Table VIII-19 Total Labor Costs in the U.S. Nonfolding Sanitary Food Container Industry
• Table VIII-20 Average Hourly Earnings of Production Workers in the U.S. Nonfolding Sanitary Food Container Industry
• Table VIII-21 Cost of Living Index for Production Workers in the U.S. Nonfolding Sanitary Food Container Industry
• Table VIII-22 Labor Productivity in the U.S. Nonfolding Sanitary Food Container Industry
• Table VIII-23 Indexes of Real Labor Productivity in the U.S. Nonfolding Sanitary Food Container Industry
• Table VIII-24 New Capital Expenditures by the U.S. Nonfolding Sanitary Food Container Industry
• Table VIII-25 Plant vs. Equipment Expenditures by the U.S. Nonfolding Sanitary Food Container Industry
• Table VIII-26 Ending Inventories in the U.S. Nonfolding Sanitary Food Container Industry

LIST OF FIGURES

• Figure I-1 U.S. Manufacturers' Dollar Sales of Household Paper Products
• Figure II-1 The U.S. Market Mix of Household Sanitary Tissue Products
• Figure III-1 The U.S. Market Mix of Disposable Cups, by Material Type
• Figure III-2 The U.S. Market Mix of Disposable Plates and Dishes, by Material Type
• Figure IV-1 Retail Outlet Importance in the U.S. Household Paper Products Industry
• Figure IV-2 Leading Manufacturers in the Household Paper Products Market
• Figure IV-3 Retail Outlet Importance in the U.S. Sanitary Tissue Products Market
• Figure IV-4 Leading Manufacturers in the Sanitary Tissue Products Market
• Figure IV-5 Leading Manufacturers in the Toilet Tissue Market
• Figure IV-6 Leading Manufacturers in the Paper Towel Market
• Figure IV-7 Leading Manufacturers in the Facial Tissue Market
• Figure IV-8 Leading Manufacturers in the Paper Table Napkin Market
• Figure IV-9 Retail Outlet Importance in the U.S. Disposable Cups and Plates Market
• Figure IV-10 Leading Manufacturers in the Disposable Cups and Plates Market
• Figure V-1 Traceable Advertising Expenditures for Household Paper Products
• Figure V-2 Leading Advertisers in the Household Paper Products Industry
• Figure V-3 Distribution of Traceable Advertising Expenditures for Household Sanitary Tissue Products, by Product Category
• Figure VI-1 U.S. Labor Force Participation Rates, by Gender
• Figure VII-1 World Tissue Production
• Figure VIII-1 U.S. Tissue Manufacturers' Capacity Utilization Rates