The 2006/2007 Market Outlook For Food Bars (Long-Term Food Bars Forecasts Through 2015)

Table of Contents

INTRODUCTION

• Scope of the Report
• Sources
• Glossary of Key Terms Related to the Industry

CHAPTER I: OVERVIEW OF THE U.S. MARKET FOR FOOD BARS

• Overall Market
• Buying Patterns.
• Health Trends Affect Sales
• Sports Participation
• Changing Demographics May Create More Opportunities
• Economy's Impact on Sales

CHAPTER II: THE U.S. MARKET FOR CEREAL/BREAKFAST BARS

• Overview
• Breakfast Trends Among Adults and Children
• Manufacturers Capitalize on Recent Breakfast Trends
• Retail Sales
• Shifting Buying Patterns
• Market Share Leaders
• Top-Selling Brands
• Private-Label Sales
• Ready-to-Eat Cereal Making a Comeback?
• Future Outlook

CHAPTER III: THE U.S. MARKET FOR ENERGY/HEALTH BARS

• Overview
• The 40-30-30 Philosophy
• Mainstream Distribution
• Retail Sales
• Competing Channels
• Market Share Leaders
• Top-Selling Brands
• Private-Label Sales
• Alternative Ingredients Become More Common

CHAPTER IV: THE U.S. MARKET FOR GRANOLA/SNACK BARS

• Overview
• Low-Carb Trends Challenge the Market
• Functionality Fuels Current and Future Growth
• Are Supermarkets Losing Their Grip?
• Market Share Leaders
• Top-Selling Brands
• Private-Label Sales

CHAPTER V: ADVERTISING AND PROMOTIONAL TRENDS IN THE U.S. MARKET FOR FOOD BARS

• Overview
• Packaging That Sells
• Overall Media Expenditures
• Top Advertisers
• Top Advertised Brands
• Promotional Activities

CHAPTER VI: COMPANY PROFILES

• Introduction
• Abbott Laboratories
• Atkins Nutritionals, Inc.
• Bally Total Fitness Holding Corporation
• Barbara's Bakery Inc.
• Bodhi Bar, Inc.
• BumbleBar, Inc.
• CC Pollen Co.
• Clif Bar Inc.
• Colorado Baking Company, Inc.
• Fitness Foods LLC (Govinda's)
• General Mills, Inc.
• Goldshield Group plc
• Kellogg Company
• Kraft Foods Inc
• Mars, Incorporated
• McKee Foods Corporation
• MLO Products, Inc.
• NBTY, Inc.
• Nestle USA, Inc. (PowerBar Inc.)
• Nutiva Inc.
• Optimum Nutrition, Inc.
• PepsiCo, Inc.
• Unilever (Slim-Fast Foods Company)

CHAPTER VI: COMPANY PROFILES (cont'd.)

• Weider Nutrition International, Inc.
• Weight Watchers International, Inc.

CHAPTER VII: DIRECTORY OF SELECTED MANUFACTURERS OF FOOD BARS

• Introduction
• Directory