Table of Contents
INTRODUCTION
- Discussion Parameters
- Sources and Methodology
CHAPTER I: EXECUTIVE SUMMARY
CHAPTER II: THE U.S. MARKET FOR WALL COVERINGS
- Overview
- Wallpaper
- Ceramic Tile
- Interior Paint
- Wall Paneling
- Unframed Mirrors
- Alternative Wall Coverings
CHAPTER III: FACTORS AFFECTING DEMAND
- Overview
- The Economy
- Fashion Trends
- Population Trends
- Construction Activity
- The Weather
- Housing Characteristics
- Remodeling Activity
- Home Improvement Television Shows
CHAPTER IV: PRICING TRENDS
- Overview
- Wallpaper/Coverings
- Ceramic Tile
- Interior and Exterior Paints
- Prefinished Panels
- Mirrors Made of Purchased Glass
CHAPTER V: DISTRIBUTION TRENDS
- Overview
- Paint, Glass, and Wallpaper Stores
- Sales
- Number of Stores, Employees, and Annual Payroll
- Other Building Material Dealers
- Home Centers
- Sales
- Number of Stores, Employees, and Annual Payroll
- Discount Stores
- Hardware Stores
- Sales
- Number of Stores, Employees, and Annual Payroll
- Variety and Miscellaneous General Merchandise Stores
- Sales
- Number of Stores, Employees, and Annual Payroll
CHAPTER VI: ADVERTISING TRENDS
- Wallpaper Industry
- Total Media Expenditures.
- Wallcoverings Association Tries to Revive Wallpaper
- Leading Advertisers
- Media Spending, by Medium
- Paint Industry
- Total Media Expenditures
- Leading Advertisers
- Media Spending, by Medium
- Wall Coverings Retailers
- Total Media Expenditures
- Leading Advertisers
- Media Spending, by Medium
- Newspaper Readership is Down
- The Internet Becomes a Major Marketing Tool
CHAPTER VII: FOREIGN TRADE
- Wallpaper and Similar Wall Coverings
- U.S. Balance of Trade
- U.S. Apparent Consumption
- U.S. Exports
- U.S. Imports
- Ceramic Tile
- U.S. Balance of Trade
- U.S. Apparent Consumption
- U.S. Exports
- U.S. Imports
- Paints and Coatings
- U.S. Balance of Trade
- U.S. Exports
- U.S. Imports
- Plywood, Veneered Panels, and Similar Laminated Wood
- U.S. Balance of Trade
- U.S. Exports
- U.S. Imports
- Unframed Glass Mirrors
- U.S. Balance of Trade
- U.S. Apparent Consumption
- U.S. Exports
- U.S. Imports
CHAPTER VIII: INDUSTRY STRUCTURE
- The U.S. Wallpaper Industry
- Operating Structure
- Employment and Establishments
- The U.S. Ceramic Tile Industry
- Operating Structure
- Employment
- New Capital Expenditures and Ending Inventories
- Establishments
- The U.S. Paints and Coatings Industry
- Operating Structure
- Employment
- New Capital Expenditures and Ending Inventories
- Establishments
- The U.S. Prefinished Panel Industry
- Operating Structure
- Employment and Establishments
- The U.S. Mirror Industry
- Operating Structure
- Employment and Establishments
- The Plant Manager's Workbook
- How to Use This Section
- Gathering Your Data
- Developing Your Ratios
- How Does Your Plant Stack Up?
- Explanation of Terms
CHAPTER IX: COMPANY PROFILES
- Introduction
- Ace Hardware Corporation
- American Marazzi Tile, Inc.
- Benjamin Moore & Co.
- Blue Mountain Wallcoverings Inc.
- Brewster Wallcovering Company
- Chesapeake Hardwood Products, Inc.
- Dal-Tile Corporation
- Decorative Panels International Inc.
- Eisenhart Wallcoverings Company
- F. Schumacher & Co.
- Georgia-Pacific Corporation
- Guardian Industries Corp
- The Home Depot, Inc.
- ICI Paints in North America
- Kelly-Moore Paint Company, Inc.
- Lenoir Mirror Company
- Lowe's Companies, Inc.
- Masco Corporation
- National Products, Inc.
- OMNOVA Solutions Inc.
- Seabrook Wallcoverings Inc
- The Sherwin-Williams Company
- Steelcase Inc. (The Designtex Group)
- True Value Company
- Virginia Mirror Co. Inc
- Wal-Mart Stores, Inc
CHAPTER X: DIRECTORY OF SELECTED U.S. WALL COVERINGS MANUFACTURERS AND
RETAILERS
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