Consumer Prepaid Cards: Growing Beyond the Retail Core

Table of Contents

TABLE OF FIGURES

Introduction

Survey Methodology and Sample Profile

• Data Collection Approach
• Sample Profile

I. Setting A Consumer Baseline

• The Purchase Side
• More Than Gifts
• The Receiving Side
• Prepaid Usage Outlook

II. Gift Card Shopping Behavior: Complex In Its Own Right

• Channel Use
• How Merchant Bankruptcies Factor In To Card Shopping

III. Consumers Finds New Prepaid Uses

• Household Budgeting
• GP Reloading Behavior: Half Empty/ Half Full
• But Don' t Forget Retail/PL Card Reload
• The Giving Part Of Gifting

IV Strategic Implications

Appendix: Prepaid Topic Questionnaire Module

TABLE OF FIGURES

• Figure 1: PL Retail Prepaid Leads, With Room For All To Grow
• Figure 2: PL Retail Customers Are The Most Frequent Purchasers
• Figure 3: Among Purchasers, The PL Retail Category Has The Largest Loads
• Figure 4: After Gifts, A Multiplicity Of Uses
• Figure 5: Prepaid' s Strong Appeal For Gifting
• Figure 6: Nearly One In Five Receive Funds On Cards
• Figure 7: 2009 Growth Comes From Younger And Budget Users
• Figure 8: PL Retail Buyers Show Loyalty To The Retail Channel,GP & Online Service Buyers Prefer "Malls"
• Figure 9: Purchasers In 2009 May Concentrate On Fewer Channels
• Figure 10: Most Think They Know Which Gift Card They Want, But Browsing Is Common
• Figure 11: Bankruptcy Risk Makes Buyers Cautious, But Most Stay With PL Retail Cards
• Figure 12: A Mix Of Single Use And Reloadable Cards Are Used For Budgeting
• Figure 13: Experience With GP Reload Is Low Among All Consumers
• Figure 14: Reload Has Room To Grow Even Among Past Prepaid Purchasers
• Figure 15: Most GP Reloads Occur In-Store
• Figure 16: Of The 22% With Retail/PL Reload Experience, Most Reloads Occur In-Store
• Figure 17: Delivery In Person, Or By Mail With Reservations