Abstract
“Developing new deposit products and new product/service positioning
strategies deftly mirroring the zeitgeist of today' s economic uncertainty and
the increasing conservatism of consumer financial behaviors is an appropriate
proactive response by the battered financial services
industry.”Author: Elizabeth Rowe
Introduction
As some commemorate the One Year anniversary of Lehmann Brothers' failure and
others parse incoming economic data looking for signs that the recession is
over, commercial bankers face the ongoing challenge of building and sustaining
the trust of their customers as both are surrounded by economic and
industry-specific detritus; much of which is the banks' own making. There is a
bookshelf stocking instinct that manifests itself in discussions of market
conditions, with one bookend marking the beginning of the economic period and
the other marking its end. While the media appear determined to neatly package
the recession as a single-year phenomenon, the banking industry was suffering
multi-billion dollar earnings declines more than a year before the overall
economy fell off a cliff and it will take months if not years longer than most
industry sectors to recover from the recession' s affects on its wounded retail
and commercial customers, its fetid real estate assets and the skepticism of
its regulators. (members please download / non-members please purchase to read
more)
About Mercator Advisory Group
Mercator Advisory Group is the leading, independent research and
advisory services firm exclusively focused on the payments and banking
industries. We deliver pragmatic and timely research and advice designed to
help our clients uncover the most lucrative opportunities to maximize revenue
growth and contain costs. Our clients range from the world' s largest payment
issuers, acquirers, processors, merchants and associations to leading
technology providers and investors.
| 
View Cart
