1. Introduction
2. Top-down Overview -The Global Smart Card Picture
3. The Local Picture
- 3.1. American Express Blue
- 3.2. Close, but no cigar? Smart Visa & Smart MasterCard
- 3.3. Right on Target
- 3.4. Visa Smart Rewards
4. The Business Case for Smart Cards ? What is it exactly?
- 4.1. The Limitations of Magnetic Stripe Technology
- 4.2. The Untapped Potential of the Smart Card
- 4.2.1. Payments / Stored Value:
- 4.2.2. Loyalty / Rewards:
- 4.2.3. Access / Security:
- 4.2.4. Information Storage and Processing:
- 4.2.5. The Whole is Greater than the Sum of its Partsc
- 4.3. Decreasing Cost of Smart Cards & Infrastructure
- 4.4. Debit Card Replacement
- 4.5. Identity Theft Paranoia
- 4.6. A Consensus of Technical Specifications and Standards
- 4.7. Tried and Tested Elsewhere
5. Cost Analysis - Who pays for what?
- 5.1. Card Associations
- 5.2. Issuing and Acquiring Banks
- 5.3. Third-Party Processors
- 5.4. Merchants
- 5.5. Hardware and Software Vendors
- 5.6. Cardholders
- 5.7. Overall Cost Analysis
6. Making the Business Case
- 6.1. Tipping the Balance
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