Report: Testing Merchant Acceptance of Prepaid Online: Have Gift Card, Will Lift TOC

Testing Merchant Acceptance of Prepaid Online: Have Gift Card, Will Lift

Published by

Mercator Advisory Group, Inc.

Published

2008/04

Content info

27 pages, 13 exhibits

Product code

MAG64733

Price

From US $ 2950

PDF by E-Mail

Approx. 1-2 business days

Hard Copy/CD-ROM

Approx. 3-4 business days

If you need expedited delivery, please call us.

TABLE OF FIGURES
Introduction
I. Acceptance of Prepaid Online

II. E-Commerce and the Opportunity Prepaid Presents
III. Mercator' s Conclusions- Strategies for Prepaid in the Online Space

Appendix- A Parting Thought

Figure 1: The Top 25 Online Retailers
Figure 2: Research Criteria for the Study of Merchant Prepaid Acceptance Online
Figure 3: Research Summary: Merchant Acceptance of Prepaid Online
Figure 4: Annual US Retail E-Commerce Sales
Figure 5: Store-Only1 Prepaid Load
Ficgure 6: Network-Branded Prepaid Load
Figure 7: Total Prepaid Cards Issued with Potential for E-Commerce Usage
Figure 8: Prepaid' s Opportunity for E-Retail, by Segment
Figure 9: Prepaid' s Opportunity for E-Retail, Total
Figure 10: Estimated Prepaid E-Commerce Volume, Current Level of Acceptance Online
Figure 11: Estimated Prepaid E-Commerce Volume, Increased Level of Acceptance Online
Figure 12: Online Prepaid Volume Compared to Total E-Commerce
Figure 13: Online Prepaid Volume Including Potential Lift

Testing Merchant Acceptance of Prepaid Online: Have Gift Card, Will Lift