Abstract
NEW RESEARCH REPORT BY MERCATOR ADVISORY GROUP
Mercator Advisory Group is pleased to announce the release of its latest
report, “Mobile Commerce and Remote Payments: Consumers and Merchants
are getting it, but will they Use It?”
Despite today' s economic headwinds, smartphones and mobile data usage are
swiftly increasing their presence in consumer' s lives. Retailers, large and
small, online and bricks-and-mortar, are experimenting with and enjoying
positive returns from their mobile marketing and sales initiatives. Remote
mobile payments, payments made using the mobile channel without
payment-related POS hardware, represent a new channel for retailers to reach
the always-on Gen X and Gen Y consumer.
This new report examines how leading merchants are approaching the mobile
channel and how the smartphone is giving merchants the opportunity to place
their store in the consumer' s pocket. The report examines the remote payment
opportunity and forecasts significant growth for this underappreciated channel.
The report concludes with a wide-ranging discussion of the implications of
m-commerce and remote payments on the payment industry stakeholders.
Highlights from this report include:
- Software only mobile commerce offerings are evolving into remote payments
mechanisms for closed loop applications by a range of digital content and
physical goods retailers.
- Mercator forecasts smartphone based remote mobile payments to reach $389M
in 2009, $1.7B in 2011, and $8.6B in 2014.
- With 40 million mobile web users expected to rise 50% in 2009 and almost
75% of mobile subscribers accessing data services (principally SMS) this
channel is getting wider and richer faster than anticipated.
- The lock mobile network operators have held on mobile payments is
weakening quickly as applications and mobile web replay a mobile version of
the Internet' s “smart devices, dumb pipes” model.
- Remote mobile payments are an opportunity representing hundreds of
millions of new annual transactions and PayPal appears to be positioning
itself to take the lead in this new category.
“Smartphones have kick-started mobile commerce into gear and because of
their access to the consumer, merchants have fired up their mobile
storefronts. Payments are following and they are not willing to wait for NFC
to arrive,” comments George Peabody, Director of Mercator Advisory
Group' s Emerging Technologies Advisory Service. “The remote payment
proposition has been largely off the radar of many in the payments industry.
But merchants with an eye on customer experience management and relationship
building see mobile as a direct avenue to their consumers. Innovation and
opportunity will highlight the next few years as consumers download mobile
malls onto their handsets and transaction volumes grow.”
Companies mentioned in this report include PayPal, Visa, MasterCard,
ClairMail, RIM, Apple, Google, Palm, Verizon, Sprint, AT&T, Symbian, Handango,
Wal-Mart, Moosejaw, REI, The New England Patriots, Best Buy, Amazon, Papa
John' s, Pizza Hut, Domino' s Pizza, Footlocker, Subway, Way Systems, Aircharge,
Blue Bamboo, Innerfence, Clarifi, ShopSavvy, Bango, Billing Revolution, Digby,
GoGoMo, Mogees, mPayy, mPoria, mShopper, Openbit, PaymentOne, Paymo, Verrus,
Zong/Echovox, Zumobi.
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