Report: The Rise of Hybrid Credit/Prepaid Cards TOC

TABLE OF FIGURES
Introduction
I. Of Market Needs And Product Responses

The Usual Targets: Unbanked/Underbanked
On The Feds' Radar Too
The Hybrid Animal: Putting The R in GPR
Who Worries About Reg “E-Z”? Nobody (Yet)

II. New Products On A New Frontier

Hybrid Cards Are One Point On A Product Continuum
- H&R Block Emerald Advance® Line of Credit
- iAdvance^SM Line of Credit from MetaBank
- Ultra VX Visa Credit Card from Millennium Bank
- Wells Fargo Direct Deposit Advance
- Revel Prepaid MasterCard
Providing Turnkey Small-Dollar Loan Capabilities To Issuers and DDA Banks

III. Novel Today, Routine Tomorrow?
TABLE OF FIGURES

Figure 1: Most Family Households Have A DDA Relationship
Figure 2: Not Everyone Wants, Needs (Or Can Get) A DDA
Figure 3: Most Underbanked Households Are In Non-Prime Score Segments
Figure 4: FDIC Small-Dollar Loan Pilot Guidelines
Figure 5: Hybrid Cards: Loans As Loads
Figure 6: Network Branded Financial Services Cards Load Forecast 2008 - 2011
Figure 7: Consumer Purchase Protections By Card Type
Figure 8: Hybrid Cards Compete On A Continuum Of Credit And Prepaid Payment Products
Figure 9: H&R Block Emerald Advance Consumer Life Cycle
Figure 10: H&R Block Emerald Advance Consumer Pricin
Figure 11: Jackson Hewitt ipower® Card/iAdvance^SM Line of Credit from MetaBank Consumer Life Cycle
Figure 12: Jackson Hewitt ipower® Card/iAdvance^SM Line of Credit from MetaBank Consumer Pricing
Figure 13: Ultra VX Card Consumer Life Cycle
Figure 14: Ultra VX Card Consumer Pricing
Figure 15: Wells Fargo Direct Deposit Advance Consumer Life Cycle
Figure 16: Revel Prepaid Card Consumer Pricing
Figure 17: Primary Group Small Value LOC Platform

The Rise of Hybrid Credit/Prepaid Cards

Table of Contents

TABLE OF FIGURES

Introduction

I. Of Market Needs And Product Responses

II. New Products On A New Frontier

III. Novel Today, Routine Tomorrow?

TABLE OF FIGURES