Probiotic Market- Advanced Technologies and Global Market (2009 - 2014)

Table of Contents

1. INTRODUCTION

• 1.1. KEY TAKEAWAYS
• 1.2. REPORT DESCRIPTION
• 1.3. MARKETS COVERED
• 1.4. STAKEHOLDERS

2. SUMMARY

• 2.1. SYNOPSIS

3. MARKET OVERVIEW

• 3.1. AWARENESS OF THE BENEFITS OF PROBIOTICS PRODUCTS
• 3.2. AGEING BABY BOOMERS ARE PRIMARY CONSU MERS
• 3.3. WOMEN AS TRADITIONAL F&B BUYERS
• 3.4. WEAK IMMUNE SYSTEM OF CHILDREN BORN FROM CESAREAN OPERATIONS
• 3.5. THE BUYING BEHAVIOR IN DEVELOPED & DEVELOPING NATIONS
• 3.6. DRIVING FACTORS ANALYSIS FOR PROBIOTICS MARKET
• 3.7. EMERGENCE OF PROBIOTICS IN THE U.S. AND USFDA STANCE
• 3.8. DRIVERS
  • 3.8.1. MASS MARKET APPEAL OF PROBIOTICS AS WELLNESS INGREDIENT
  • 3.8.2. U.S. A REGION WITH MAJOR GROWTH OPPORTUNITY
  • 3.8.3. PROBIOTICS IN DRY FOODS
  • 3.8.4. PROBIOTICS ENTER THE INDIAN AND THE CHINESE MARKET
  • 3.8.5. MARKETING OF PREBIOTICS REINFORCES PROBIOTICS TREND
• 3.9. RESTRAINTS
  • 3.9.1. CONSUMER PERCEPTION
  • 3.9.2. DOUBTS OVER EFFICACY
• 3.10.OPPORTUNITIES
  • 3.10.1.LEGISLATIVE ISSUES LEADING TO OPPORTUNITY IN EUROPE
  • 3.10.2.ENHANCEMENT IN PRODUCT PERIPHERALS

4. PROBIOTIC PRODUCTS

• 4.1. SUMMARY
• 4.2. PROBIOTIC FUNCTIONAL FOODS AND BEVERAGES
  • 4.2.1. DRIVERS
    • 4.2.1.1. Proactive approach towards health related issues
    • 4.2.1.2. Functional food/beverage makers capitalize on dairy ingredients
    • 4.2.1.3. Scientific validation favoring probiotic foods and drinks
  • 4.2.2. RESTRAINTS
    • 4.2.2.1. Lack of consensus and guidelines
    • 4.2.2.2. Products not in tune with American lifestyle
  • 4.2.3. OPPORTUNITIES
    • 4.2.3.1. Probiotic foods claim to ward off obesity
    • 4.2.3.2. Emerging avenues for integration with non-conventional foods
    • 4.2.3.3. Market success dependent on consumer edification
  • 4.2.4. PROBIOTIC DAIRY PRODUCTS
    • 4.2.4.1. Drivers
      • 4.2.4.1.1. Probiotics are compatible with dairy ingredients
      • 4.2.4.1.2. Easy process adaptability
      • 4.2.4.1.3. Increasing market participation by international brands in Asian markets
      • 4.2.4.1.4. Market influence of well known health benefits of milk
      • 4.2.4.1.5. Consumers with lactose intolerance
    • 4.2.4.2. Restraints
      • 4.2.4.2.1. Inhibited growth due to storage problems
      • 4.2.4.2.2. Preference of taste over health benefits in children
    • 4.2.4.3. Opportunity
      • 4.2.4.3.1. U.S. a potential lucrative market
      • 4.2.4.3.2. Single shot products present growth opportunity
      • 4.2.4.3.3. Probiotic yogurt
      • 4.2.4.3.4. Probiotic cheese
      • 4.2.4.3.5. Probiotic cultured drinks
      • 4.2.4.3.6. Probiotic butter
      • 4.2.4.3.7. Probiotic ice-cream
  • 4.2.5. PROBIOTIC NON DAIRY BEVERAGES
    • 4.2.5.1. Drivers
      • 4.2.5.1.1. Additional health benefits of probiotic beverages
      • 4.2.5.1.2. Preserving efficacy and effective delivery of probiotics
      • 4.2.5.1.3. Alternate ways to deliver probiotics is possible
    • 4.2.5.2. Restraints
      • 4.2.5.2.1. Non communication of the probiotic benefits in the labels
      • 4.2.5.2.2. Garbled image of probiotic beverages in India
      • 4.2.5.2.3. Juices, not a constituent of meals in Asian cultures
    • 4.2.5.3. Opportunities
      • 4.2.5.3.1. Curtailed proliferation of false claims helpful in controlling dilution of product image
    • 4.2.5.4. Probiotic fruit juices
    • 4.2.5.5. Probiotic vegetable juices
  • 4.2.6. PROBIOTIC BREAKFAST CEREAL
    • 4.2.6.1. Drivers
    • 4.2.6.2. Restraints and opportunities
  • 4.2.7. PROBIOTIC BAKED FOODS
    • 4.2.7.1. Drivers
      • 4.2.7.1.1. Development of highly resistant probiotics
      • 4.2.7.1.2. Addition of functional ingredients
      • 4.2.7.1.3. Limited effect on taste of baked foods
    • 4.2.7.2. Restraints
      • 4.2.7.2.1. Issue of trial and error
      • 4.2.7.2.2. Issue of premium pricing
    • 4.2.7.3. Probiotic biscuits
    • 4.2.7.4. Probiotic chocolates
    • 4.2.7.5. Probiotic bread
  • 4.2.8. PROBIOTIC FERMENTED MEAT PRODUCTS
    • 4.2.8.1. Drivers
    • 4.2.8.2. Restraints and opportunity
  • 4.2.9. DRY-FOOD PROBIOTICS
    • 4.2.9.1. Probiotic baking mixes
    • 4.2.9.2. Probiotic soup mixes
  • 4.2.10. PROBIOTIC DIETARY SUPPLEMENTS
  • 4.2.11. DRIVERS
    • 4.2.11.1.U.S. a major growth region
    • 4.2.11.2.Medical benefits useful in improving health
    • 4.2.11.3.Technology enables effective ingestion of probiotics
    • 4.2.11.4.Characteristic benefits driving growth
  • 4.2.12. RESTRAINTS
    • 4.2.12.1.Issue of trust
    • 4.2.12.2.Adequate number of live microorganisms
    • 4.2.12.3.Greater investment costs
  • 4.2.13. OPPORTUNITY
    • 4.2.13.1.Consistency in claims to boost the market
    • 4.2.13.2.Consumer awareness leads to demand for new products
    • 4.2.13.3.Technological up gradation to offer better products
  • 4.2.14. PROBIOTIC FOOD SUPPLEMENTS
    • 4.2.14.1.Drivers
      • 4.2.14.1.1. Rising adaptation to convenience foods
      • 4.2.14.1.2. Availability in several consumable forms
      • 4.2.14.1.3.Probiotic users show high cross usage across different supplements
    • 4.2.14.2.Restraints
      • 4.2.14.2.1. Lack of perceived need
      • 4.2.14.2.2. Confused image of probiotics
    • 4.2.14.3.Opportunity
      • 4.2.14.3.1. Converting sporadic users to regular consumers
  • 4.2.15. PROBIOTIC NUTRITIONAL SUPPLEMENTS
    • 4.2.15.1.Drivers
      • 4.2.15.1.1. Rapidly expanding market for probiotic-enhanced foods
      • 4.2.15.1.2. Growing administration to patients to build immunity
    • 4.2.15.2.Restraints and Opportunities
  • 4.2.16. PROBIOTIC SPECIALTY NUTRIENTS
  • 4.2.17. PROBIOTIC INFANT FORMULA
    • 4.2.17.1.Drivers
      • 4.2.17.1.1. Increased risk of infections for day care infants
      • 4.2.17.1.2. Safety verified by scientific community
      • 4.2.17.1.3. Relief for pediatric patients
      • 4.2.17.1.4. Savings caused by prevention of diseases
    • 4.2.17.2.Restraints
      • 4.2.17.2.1. Challenge of product differentiation
      • 4.2.17.2.2. Insufficiently supported claims to be checked
    • 4.2.17.3.Opportunity
      • 4.2.17.3.1. Higher investments to lead to differentiation
      • 4.2.17.3.2. Probiotics suppliers hold key to claims
  • 4.2.18. ANIMAL FEED PROBIOTICS
    • 4.2.18.1.DRIVERS
      • 4.2.18.1.1. Complete ban on all growth-promoting antimicrobials in the EU
      • 4.2.18.1.2. Probiotics offer farmers solutions for issues in productivity
      • 4.2.18.1.3. Concern over rampant use of therapeutic antimicrobials
      • 4.2.18.1.4. Growing concern over toxic effect in humans
    • 4.2.18.2.Restraints
      • 4.2.18.2.1. Competition from other feed additives
      • 4.2.18.2.2. Probiotics' rice as feed supplements and their handling

5. PROBIOTICS APPLICATIONS

• 5.1. SUMMARY
• 5.2. PROBIOTIC APPLICATION FOR HUMANS
  • 5.2.1. DRIVERS
    • 5.2.1.1. Good health a primary driver in the ageing baby-boomer population
    • 5.2.1.2. Modern diet insufficient to maintain good health
    • 5.2.1.3. Women more likely to benefit from probiotics
  • 5.2.2. RESTRAINTS
    • 5.2.2.1. Lack of awareness and perceived need
    • 5.2.2.2. Condition specific one-time users
    • 5.2.2.3. Lack of probiotic specific regulations
  • 5.2.3. OPPORTUNITIE
    • 5.2.3.1. Encourage usage and higher daily compliance
    • 5.2.3.2. Shift from niche category to mass market appeal
  • 5.2.4. REGULAR CONSUMPTION
    • 5.2.4.1. Drivers
      • 5.2.4.1.1. Easy integration with meals
      • 5.2.4.1.2. Improved immune system leads to lesser medical expenditure
      • 5.2.4.1.3. Success in certain dairy dominated regions
    • 5.2.4.2. Restraints
    • 5.2.4.3. Kids
    • 5.2.4.4. Young adults
    • 5.2.4.5. Middle aged population
    • 5.2.4.6. Older population
  • 5.2.5. PROBIOTIC THERAPY
    • 5.2.5.1. Lactose intolerance
    • 5.2.5.2. Lifestyle related disorders
    • 5.2.5.3. Immune booster
    • 5.2.5.4. Antibiotic-associated diarrhea
    • 5.2.5.5. Pediatric Gastrointestinal (GI) Therapy
    • 5.2.5.6. Irritable bowel syndrome
    • 5.2.5.7. Pouchitis in patients undergoing colectomy with ileo-anal pouch anastomosis
    • 5.2.5.8. Urinary tract infection
    • 5.2.5.9. Iron absorption
    • 5.2.5.10.Dental health
  • 5.2.6. PREVENTION OF DISEASES
  • 5.2.7. PROBIOTIC APPLICATION FOR ANIMALS
    • 5.2.7.1. DRIVERS
      • 5.2.7.1.1. Unceasing nature of the demand
      • 5.2.7.1.2. Developing countries giving a boost to the feed market
    • 5.2.7.2. RESTRAINTS
    • 5.2.7.3. OPPORTUNITIES

6. PROBIOTIC INGREDIENT IN FOODS

• 6.1. SUMMARY
  • 6.1.1. BACTERIA IN PROBIOTIC FOODS
    • 6.1.1.1. Lactobacilli
      • 6.1.1.1.1. Lactobacillus acidophilus
      • 6.1.1.1.2. Lactobacillus rhamnosus
      • 6.1.1.1.3. Lactobacillus casei.
      • 6.1.1.1.4. Lactobacillus Reuteri
      • 6.1.1.1.5. Lactobacillus plantarum
    • 6.1.1.2. Bifidobacteria.

7. PROBIOTICS TECHNOLOGY

• 7.1. SUMMARY
• 7.2. PRODUCTION OF PROBIOTICS
  • 7.2.1. FERMENTATION
  • 7.2.2. SUBLETHAL STRESS
    • 7.2.2.1. Proteomic approach
    • 7.2.2.2. Genomic approach
• 7.3. PROBIOTIC DELIVERY SYSTEM
  • 7.3.1. SPRAY-DRYING TECHNIQUE AND FREEZE DRYING
  • 7.3.2. MICROENCAPSULATION WITH ALGINATE
  • 7.3.3. EMULSION TECHNIQUE
  • 7.3.4. TRIPLE-SHELL BEADLET TECHNOLOGY
  • 7.3.5. WHEY PROTEIN BASED TECHNIQUE
  • 7.3.6. DOUBLE COATING WITH SOY PEPTIDES

8. GEOGRAPHIC ANALYSIS

• 8.1. SUMMARY
• 8.2. THE U.S. PROBIOTICS MARKET
• 8.3. THE EUROPEAN PROBIOTICS MARKET
• 8.4. THE ASIAN PROBIOTICS MARKET

9. COMPANY PROFILES

• 9.1. ALPHARMA
• 9.2. ALLTECH BIOTECHNOLOGY
• 9.3. AMERIFIT BRANDS
• 9.4. ARLA FOODS
• 9.5. ATTUNE FOOD INC
• 9.6. BIOGAIA AB
• 9.7. BOMAC VETS PLUS
• 9.8. CALPIS COMPANY
• 9.9. CARGILL
• 9.10. CD PHARMA
• 9.11. CHINA-BIOTICS, INC
• 9.12. CHR. HANSEN
• 9.13. DANISCO
• 9.14. DANONE
• 9.15. DSM FOOD SPECIALTIES
• 9.16. GANEDEN.
• 9.17. GARDEN OF LIFE
• 9.18. GENERAL MILLS
• 9.19. JAMIESON LABORATORIES
• 9.20. ARROW FORMULAS
• 9.21. KASHI COMPANY
• 9.22. KIRKMAN
• 9.23. KRAFT FOODS INC
• 9.24. LALLEMAND INC
• 9.25. LIFE WAY FOOD INC
• 9.26. MORINAGA MILK INDUSTRY CO. LTD
• 9.27. MOTHER DAIRY
• 9.28. MULLER DAIRY LTD
• 9.29. NATREN
• 9.30. NEBRASKA CULTURES
• 9.31. NESTLE
• 9.32. NOW FOODS
• 9.33. NUTRACEUTIX, INC
• 9.34. PROBI AB
• 9.35. SKANEMEJERIER
• 9.36. STONYFIELD FARM
• 9.37. VALIO
• 9.38. WELLS' DAIRY INC
• 9.39. WILD WOOD
• 9.40. YAKULT HONSHA
• 9.41. YEO VALLEY
• 9.42. YO CREAM INTERNATIONAL INC

10.PATENTS

• 10.1. SUMMARY

APPENDIX

• U. S. PATENTS
• EUROPEAN PATENTS
• ASIAN PATENTS

LIST OF TABLES

• SUMMARY TABLE GLOBAL PROBIOTICS MARKET 2007 - 2014 ($MILLIONS)
• TABLE 1. GLOBAL PROBIOTIC FUNCTIONAL FOODS AND BEVERAGES MARKET, BY PRODUCTS 2007-2014 ($ MILLIONS)
• TABLE 2. GLOBAL PROBIOTIC FUNCTIONAL FOODS AND BEVERAGES MARKET, BY GEOGRAPHY 2007-2014 ($ MILLIONS) 4
• TABLE 3. GLOBAL PROBIOTIC DAIRY PRODUCTS MARKET, BY PRODUCTS 2007-2014 ($ MILLIONS)
• TABLE 4. GLOBAL PROBIOTIC DAIRY PRODUCTS MARKET, BY GEOGRAPHY 2007-2014 ($ MILLIONS)
• TABLE 5. GLOBAL PROBIOTIC YOGURT MARKET, BY GEOGRAPHY 2007-2014 ($ MILLIONS)
• TABLE 6. MAJOR PLAYERS AND PRODUCTS
• TABLE 7. GLOBAL PROBIOTIC CHEESE MARKET, BY GEOGRAPHY 2007-2014 ($ MILLIONS)
• TABLE 8. MAJOR PLAYERS AND PRODUCTS 50
• TABLE 9. GLOBAL PROBIOTIC CULTURED DRINKS MARKET, BY GEOGRAPHY 2007-2014 ($ MILLIONS)
• TABLE 10. MAJOR PLAYERS AND PRODUCTS
• TABLE 11. GLOBAL PROBIOTIC BUTTER MARKET, BY GEOGRAPHY 2007-2014 ($ MILLIONS)
• TABLE 12. GLOBAL PROBIOTIC ICE CREAM MARKET, BY GEOGRAPHY, 2007-2014 ($ MILLIONS)
• TABLE 13. MAJOR PLAYERS AND PRODUCTS
• TABLE 14. GLOBAL PROBIOTIC NON DAIRY BEVERAGE MARKET, BY PRODUCTS 2007-2014 ($ MILLIONS)
• TABLE 15. GLOBAL PROBIOTIC NON DAIRY BEVERAGE MARKET, BY GEOGRAPHY 2007-2014 ($ MILLIONS)
• TABLE 16. GLOBAL PROBIOTIC FRUIT JUICES MARKET, BY GEOGRAPHY 2007-2014 ($ MILLIONS)
• TABLE 17. MAJOR PLAYERS AND PRODUCTS
• TABLE 18. GLOBAL PROBIOTIC BREAKFAST CEREAL MARKET, BY GEOGRAPHY 2007-2014 ($ MILLIONS)
• TABLE 19. MAJOR PLAYERS AND PRODUCTS
• TABLE 20. GLOBAL PROBIOTIC BAKED FOODS MARKET, BY PRODUCTS 2007-2014 ($ MILLIONS)
• TABLE 21. GLOBAL PROBIOTIC BAKED FOODS MARKET, BY GEOGRAPHY 2007-2014 ($ MILLIONS)
• TABLE 22. GLOBAL PROBIOTIC BISCUITS MARKET, BY GEOGRAPHY 2007-2014 ($ MILLIONS)
• TABLE 23. GLOBAL PROBIOTIC CHOCOLATES MARKET, BY GEOGRAPHY 2007-2014 ($ MILLIONS)
• TABLE 24. MAJOR PLAYERS AND PRODUCTS
• TABLE 25. GLOBAL PROBIOTIC BREAD MARKET, BY GEOGRAPHY 2007-2014 ($ MILLIONS)
• TABLE 26. GLOBAL PROBIOTIC FERMENTED MEAT PRODUCTS MARKET, BY PRODUCTS 2007-2014 ($ MILLIONS)
• TABLE 27. GLOBAL PROBIOTIC FERMENTED MEAT PRODUCTS MARKET, BY GEOGRAPHY 2007-2014 ($ MILLIONS)
• TABLE 28. GLOBAL DRY-FOOD PROBIOTICS MARKET, BY PRODUCTS 2007-2014 ($ MILLIONS)
• TABLE 29. GLOBAL DRY-FOOD PROBIOTICS MARKET, BY GEOGRAPHY 2007-2014 ($ MILLIONS)
• TABLE 30. GLOBAL PROBIOTIC BAKING MIXES MARKET, BY GEOGRAPHY 2007-2014 ($ MILLIONS)
• TABLE 31. GLOBAL PROBIOTIC SOUP MIXES MARKET, BY GEOGRAPHY 2007-2014 ($ MILLIONS)
• TABLE 32. MAJOR PLAYERS AND PRODUCTS
• TABLE 33. GLOBAL PROBIOTIC DIETARY SUPPLEMENTS MARKET, BY PRODUCTS 2007-2014 ($ MILLIONS)
• TABLE 34. GLOBAL PROBIOTIC DIETARY SUPPLEMENTS MARKET, BY GEOGRAPHY 2007-2014 ($ MILLIONS)
• TABLE 35. MAJOR PLAYERS AND PRODUCTS
• TABLE 36. GLOBAL PROBIOTIC FOOD SUPPLEMENTS MARKET, BY PRODUCTS 2007-2014 ($ MILLIONS)
• TABLE 37. GLOBAL PROBIOTIC FOOD SUPPLEMENTS MARKET, BY GEOGRAPHY 2007-2014 ($ MILLIONS)
• TABLE 38. MAJOR PLAYERS AND PRODUCTS
• TABLE 39. GLOBAL PROBIOTIC NUTRITIONAL SUPPLEMENTS MARKET, BY PRODUCTS 2007-2014 ($ MILLIONS)
• TABLE 40. GLOBAL PROBIOTIC NUTRITIONAL SUPPLEMENTS MARKET, BY GEOGRAPHY 2007-2014 ($ MILLIONS)
• TABLE 41. MAJOR PLAYERS AND PRODUCTS
• TABLE 42. GLOBAL PROBIOTIC SPECIALTY NUTRIENTS MARKET, BY PRODUCTS 2007-2014 ($ MILLIONS)
• TABLE 43. GLOBAL PROBIOTIC SPECIALTY NUTRIENTS MARKET, BY GEOGRAPHY 2007-2014 ($ MILLIONS)
• TABLE 44. GLOBAL PROBIOTIC INFANT FORMULA MARKET, BY GEOGRAPHY 2007-2014 ($ MILLIONS)
• TABLE 45. MAJOR PLAYERS AND PRODUCTS
• TABLE 46. GLOBAL ANIMAL FEED PROBIOTICS MARKET, BY GEOGRAPHY 2007-2014 ($ MILLIONS)
• TABLE 47. MAJOR PLAYERS AND PRODUCTS
• TABLE 48. GLOBAL PROBIOTIC APPLICATION MARKET FOR HUMANS 2007-2014 ($ MILLIONS)
• TABLE 49. GLOBAL PROBIOTIC APPLICATION MARKET FOR REGULAR CONSUMPTION 2007-2014 ($ MILLIONS)
• TABLE 50. GLOBAL APPLICATION MARKET FOR PROBIOTIC THERAPY 2007-2014 ($ MILLIONS)
• TABLE 51. GLOBAL PROBIOTIC INGREDIENTS MARKET 2007-2014 ($ MILLIONS)
• TABLE 52. MAJOR PLAYERS AND PRODUCT DEVELOPMENTS 101
• TABLE 53. GLOBAL MARKET PROBIOTIC BACTERIA IN FOODS 2007-2014 ($ MILLIONS)
• TABLE 54. GLOBAL PROBIOTICS MARKET 2007-2014 ($ MILLIONS)
• TABLE 55. U.S. PROBIOTICS MARKET 2007-2014 ($ MILLIONS)
• TABLE 56. EUROPEAN PROBIOTICS MARKET 2007-2014 ($ MILLIONS)
• TABLE 57. ASIAN PROBIOTICS MARKET 2007-2014 ($ MILLIONS)

LIST OF FIGURES

• FIGURE 1. PARENTAL STRUCTURE OF PROBIOTICS MARKET
• FIGURE 2. EVOLUTION OF PROBIOTICS
• FIGURE 3. ANALYSIS OF PROBIOTICS CONSUMERS
• FIGURE 4. DRIVING FACTOR ANALYSIS FOR PROBIOTICS MARKET
• FIGURE 5. THE GLOBAL PROBIOTICS PRODUCTS MARKET - F&B, THE SAFEST BET
• FIGURE 6. ANALYSIS OF THE U.S. PROBIOTICS MARKET - F&B MARKET WITH HIGHEST GROWTH POTENTIAL
• FIGURE 7. PROBIOTIC YOGURTS AND PROBIOTIC CULTURED DRINKS ARE THE WINNERS
• FIGURE 8. LIMITED CONGRUENCE BETWEEN EFFICIENCY AND NEW PRODUCT DEVELPOMENTS
• FIGURE 9. 20% NEW PRODUCTS IN THE GLOBAL PROBIOTIC ICE CREAM MARKET LAUNCHED IN THE U.S SINCE 2004
• FIGURE 10. MARKET POTENTIAL FOR PROBIOTICS
• FIGURE 11. APPLICATION OF PROBIOTICS - PROBIOTIC THERAPY LEADING THE APPLICATION' s MARKET
• FIGURE 12. EUROPE FILES THE LARGEST NUMBER OF PROBIOTICS PATENTS
• FIGURE 13. NUMBER OF PROBIOTICS PATENTS REDUCING OVER THE YEARS
• FIGURE 14. GANEDEN BIOTECH FILES THE MOST NUMBER OF PATENTS