Abstract
In August 2006, IDC' s European Vertical Market Expertise Center carried out a
survey on key IT priorities and plans in the top 5 Western European countries
(France, Germany, Italy, the U.K., and Spain). The aim of the survey of the CPG
industry was to understand IT spending directions, solution priorities,
investment plans, the embracing of new technologies and mobility,
infrastructure enhancements (servers, Web services, storage), the role of IT
within the organization, and customer satisfaction. A total of 150 CPG
companies were interviewed across the top 5 Western European countries.
Interviews were addressed only to companies with more than 20 employees.
This report presents results for total Western Europe and for France, Germany,
Italy, the U.K., and Spain, focusing on the following areas:
- Enterprise solution adoption status and investment plans, for both horizontal and vertical-specific solutions
- Preferred solution type and implementation strategy
In particular, the Situation Overview section analyzes:
- Enterprise solutions adoption
The Future Outlook section provides indications of evolving dynamics in
companies' investment plans for IT solutions, by providing the following
information:
- Enterprise solutions: investment priorities and plans
- Reasons for not adopting CRM solutions
- Security solutions investment plans by application
- Industry-specific solutions: investment priorities and plans
- Software as a service investment propensity
"CPG manufacturers are allocating most of their IT dollars to improving core
operational efficiencies such as sourcing, procurement, manufacturing, and
business performance management. Protecting IT infrastructures with solid
security architectures as much as possible will continue to be a major theme in
the European CPG manufacturing sector," said Ivano Ortis, program manager,
Manufacturing Insights.
"An interesting finding from the survey is that Western European CPG companies
are more advanced in the adoption of collaborative IT platforms than their
retail customers and even more than their distribution partners. As a result,
greater alignment with key partners in developing consistent value chain IT
strategies must be achieved in 2007. Keeping and sharing accurate product data
throughout the value chain is a key short-term priority, especially for private
label manufacturers and their retail customers, pushed by time-to-market and
due-diligence challenges. On a country level we continue to find both
similarities and huge differences."
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