Abstract
This Manufacturing Insights report looks at brand-oriented value chains
(BOVCs), including the most recent data for industry performance, and provides
a detailed analysis of product life-cycle innovations. Brand-oriented value
chains are characterized by branded products that serve consumer markets. BOVCs
include segments such as health and beauty, food and beverage, and apparel.
"BOVC segments represent industries in the midst of tremendous change and
opportunity. Product management strategies are still centered on balancing
costs and responsiveness, but larger organizations are also investing in faster
decision making and meeting the needs of more narrow customer niches," said Bob
Parker, VP Research at Manufacturing Insights.
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