Abstract
This Manufacturing Insights report presents our view on the state of
collaboration between consumer products (CP) manufacturers and retailers,
starting with an economic review and followed by analysis of areas where we see
either the highest current level of collaboration or the greatest future
potential for collaboration. The report then concludes with a look at the
future of collaboration in consumer packaged goods (CPG), along with insights
on where companies should focus their collaborative efforts.
Simon Ellis, practice director for Supply Chain Strategies said, "Less
collaborative companies will find themselves at an increasing competitive
disadvantage to those that are more collaborative, particularly as the
U.S./global economy struggles. As a CPG manufacturer, having the reputation
among your retail base of being collaborative, innovative, and open to new
ideas and processes will mean that retailers are more likely to view you as the
"go to" vendor for new initiatives and programs. "First mover" advantage from
these programs can be substantial, whether in driving new revenue or reducing
cost."
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