Abstract
Smartpay is one of the larger mobile payment companies in China offering
SMS-based payment services. Currently, Smartpay' s main service is mobile
top-up - that is, paying one' s phone bill through the phone itself. Once they
have built a loyal user base that has grown comfortable with making payments
through the mobile phone, Smartpay will then focus on offering a more
comprehensive mobile payment solution to its users.
Key Findings:
- Smartpay currently focuses on mobile top-up services simultaneously
targeted at young, urban users and rural, un-banked users.
- Smartpay is China Unicom' s dominant mobile top-up partner.
- The company has strong financial backing from foreign and domestic
investment firms.
- Smartpay-licensed dealers offer top-up services to an additional 500,000
unregistered users.
Companies Profiled:
- China UnionPay
- Union Mobile Pay
- Alipay
- Shanghai Smartpay
- Yeepay
- IPS
- Chinapay
- 99Bill
- Tenpay
- PayEase
- and more.....
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