Maverick China Third-Party Payment Profiles: Yeepay - Back to Basics with Telephone Payments

Table of Contents

1 Industry Overview: Key Factors Shaping Third-Party Payments in China

• 1.1 Continued preference for cash payments, but bank card payments rising
• 1.2 Credit card use remains low; debit cards widespread
• 1.3 Limited coverage of non-cash payment services
• 1.4 China UnionPay' s bank card monopoly
• 1.5 Quasi-online payment systems an interim solution
• 1.6 Two ISPs, 162 million Internet users
• 1.7 Two mobile operators, 500 million subscribers
• 1.8 Contactless smartcard use increasing but largely limited to buses and subways
• 1.9 Government regulations and the "national interest"

2 YeePay - Back to the Basics With Telephone Payments

• 2.1 Company Overview
  • 2.1.1 Ownership
  • 2.1.2 Organizational Structure
  • 2.1.3 Management Team
• 2.2 Business Performance
  • 2.2.1 Financial Performance
  • 2.2.2 Users
• 2.3 Services and Channels
  • 2.3.1 Telephone Payment
  • 2.3.2 Online Payment
  • 2.3.3 Mobile Payment
  • 2.3.4 Business and Operation Model
• 2.4 Markets and User Demographics
• 2.5 Marketing and Branding
• 2.6 Partnerships
  • 2.6.1 Bank Partners
  • 2.6.2 Merchant Partners
  • 2.6.3 Technology Partners
• 2.7 Competitive Analysis
  • 2.7.1 Strengths
  • 2.7.2 Weaknesses
• 2.8 Outlook

List of Figures

• Figure 1: Credit cards issued in China and in the US (M)
• Figure 2: Internet Users in China, 2001-2006 (M)
• Figure 3: Mobile Subscribers in China, 2002-2010F (M)
• Figure 4: China government groups involved in third-party payment regulation
• Figure 5: YeePay Registered Users, 2006-2007F (M)
• Figure 6: YeePay Telephone Payment Partners
• Figure 7: YeePay Key Partners and Online Services
• Figure 8: YeePay Operation Model
• Figure 9: YeePay Fee Structure
• Figure 10: YeePay Logo
• Figure 11: YeePay Bank Partners
• Figure 12: YeePay Key Merchant Partners