Abstract
99Bill, one of China' s newest players in online payments, is also one of the
fastest growing ones. 99Bill aggressively markets its services to end users,
in contrast to competitors such as IPS and Chinapay, which target merchants
instead. 99Bill claims one of the largest user bases among China' s third-party
payment providers today. However, despite the company' s fast-growing user
base, 99Bill' s bottom line, like most of its competitors, is still in the red.
In this report, we detail 99Bill' s growth strategy, services, and
partnerships, and analyze whether 99Bill' s aggressive user acquisition
strategy is sustainable in China' s payments sector.
Key Findings:
- Fast growing registered user base currently standing at 20 million.
- Top products sold include China Mobile prepaid cards.
- Registered users can become 99Bill agents and sell China Mobile prepaid
cards through 99Bill.
- Offers a variety of non-bank payment options including payment through
cash remittance and through the use of China Mobile top-up cards.
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