Online Payment in China: Transitioning from Cash to E-Commerce Solutions

1. Introduction to Online Payment in China .

• 1.1 China' s 50-year late start
• 1.2 Market Potential by Large Numbers
• 1.3 Nuances and Challenges of Online Payment in China
  • 1.3.1 Consumers' Continued Preference for Cash Payments
  • 1.3.2 Credit Card Use Remains Low, POS Terminals Limited
  • 1.3.3 Online Payment Restrictions for Debit Card Users
  • 1.3.4 Grey Skies for Government Regulations

2. The China Online Payment Market Today .

• 2.1 How to Build a Payments Network from Scratch?
  • 2.1.1 Leveraging Cash-based Systems for Online Payments
• 2.2 Top Online Payment Companies to Look Out For
  • 2.2.1 Alipay
  • 2.2.2 Tenpay
  • 2.2.3 99Bill
  • 2.2.4 IPS
  • 2.2.5 YeePay
• 2.3 China Online Payment Users: by the numbers
• 2.4 China Online Payment Merchants: by the numbers

3. Opportunities and Challenges for Online Payments in China .

• 3.1 Alipay and Tenpay: They Might be Giants
• 3.2 How to Compete with Zero Fees?
• 3.3 Market Consolidation and Payment Licenses
• 3.4 New Channels for Online Payment: Mobile Phones

4. Appendices

• 4.1 China Bank Cards Explained
• 4.2 China Online Payment Company Headquarters
• 4.3 China Online Payment Provider Bank Partners
• 4.4 China Online Payment Foreign Credit Card Partners
• 4.5 Multiple Payment Channels for China Payment Companies

• Figure 1: China' s Late Start: Banking and e-Commerce Milestones 1950-2008
• Figure 2: Internet Users in China, 2001-2007 (M)
• Figure 3: Bank Cards in Circulation in China, 2002-2007 (M)
• Figure 4: Credit Cards Circulating in China and in the US, 2007 (M)
• Figure 5: ATMs in China and US, 2005-2007 (per 1 Million People)
• Figure 6: ICBC Online Payment Password Card
• Figure 7: China Government Groups Involved in Third-party Payment Regulation
• Figure 8: Alipay and China Post Cash Remittance Form
• Figure 9: China Mobile Prepaid Card
• Figure 10: Alipay Transaction Volume Breakdown (%)
• Figure 11: Tenpay Transaction Volume Breakdown (%)
• Figure 12: China Online User Income Distribution, 2007 (RMB per Month)
• Figure 13: China' s Online Payment Registered Users, 2003-2007 (M)
• Figure 14: Third-party Payment Provider Registered User Breakdown, 2007 (M)
• Figure 15: Overall Merchant Partners, 2007 by Tier (%)
• Figure 16: Different types of Bankcards in China
• Figure 17: Shenzhen Development Bank Credit Cards
• Figure 18: Co-branded Debit Cards: Alipay Dragon Card and Taobao Green Card
• Figure 19: China Online Payment Company Headquarters
• Figure 20: China Online Payment Provider Bank Partners
• Figure 21: China Online Payment Provider Foreign Credit Card Partners
• Figure 22: China Online Payment Provider Key Domestic Credit Card Partners
• Figure 23: Multiple Payment Channels for China Payment Companies