China Third-Party Payment Profiles: Alipay, Alibaba's Payment Arm, 2008 Edition

Table of Contents

1 Key Factors Shaping the Development of Online Payment in China

• 1.1 Two ISPs, 253 million internet users
• 1.2 Consumers' continued preference for cash payments
• 1.3 Cash-on-delivery and quasi-online payment systems an interim solution
• 1.4 Limited coverage of electronic payment services
• 1.5 Credit card use remains low; debit cards widespread
• 1.6 China UnionPay' s bank card monopoly
• 1.7 Introduction to the different types of bank cards in China
• 1.8 585 million mobile subscribers; upcoming 3G licenses; operator restructuring
• 1.9 Government regulations and the "national interest"

2 Alipay - Alibaba' s payment arm

• 2.1 Ownership, management team, investors
  • 2.1.1 Ownership
  • 2.1.2 Organizational structure
  • 2.1.3 Management team
• 2.2 Operation model and business performance
• 2.3 Services and coverage
• 2.4 Markets and channels
• 2.5 Marketing and branding
• 2.6 Partners (banks, merchants, technology)
  • 2.6.1 Technology
  • 2.6.2 Banks
  • 2.6.3 Merchants
• 2.7 Users figures and profile
• 2.8 Competitive analysis: strengths and weaknesses
• 2.9 Outlook

List of Figures

• Figure 1: Internet users in China, 2001-2007 (M)
• Figure 2: Alipay and China Post cash remittance form
• Figure 3: China Mobile prepaid card
• Figure 4: ATMs in China and US 2005-2007, (per 1 million people)
• Figure 5: Credit cards circulation in China and in the US, 2007 (M)
• Figure 6: Bank cards circulation in China 2002-2007 (M)
• Figure 7: ICBC online payment password card
• Figure 8: Different types of bankcards in China
• Figure 9: Shenzhen Development Bank credit cards
• Figure 10: Co-branded debit cards: Alipay Dragon Card and Taobao Green Card
• Figure 11: Mobile subscribers in China, 2002-2007 (M)
• Figure 12: China government groups involved in third-party payment regulation
• Figure 13: The Alibaba Group - company structure
• Figure 14: Alipay' s operation model
• Figure 15: Alipay commissions and fees
• Figure 16: Alipay annual transaction volume, 2005 - 2008E (billion RMB)
• Figure 17: Alipay' s bank partners on Alipay KaTong
• Figure 18: Alipay KaTong - Alipay and China Construction Bank co-branded debit card
• Figure 19: Alipay logo
• Figure 20: Alipay select bank partnerships
• Figure 21: Alipay select merchant partnerships
• Figure 22: Alipay registered users
• Figure 23: Alipay and Taobao registered users