Abstract
Online Payment and e-Commerce in China, released in May 2009, is the newest
edition to our series of reports covering online payment and payment providers
in China. It is the result of more than 50 in-depth interviews with leading
online merchants across a variety of sectors. It offers an unparalleled look
at the key issues in China' s e-commerce market today and is essential reading
for international online merchants, payment processors, and other businesses
interested in China' s e-commerce sector.
Much of the recent growth in China' s e-commerce market can be traced to
improvements in online payment systems. is experiencing rapid growth. A number
of domestic payment providers are offering innovative ways to overcome
barriers that have prevented growth in the past. Cash-based online payment
options and multi-channel payment solutions are complementing China' s rapid
rise of credit card and debit card issuance, and China' s third-party payment
providers, such as Alipay and 99Bill, are experiencing a meteoric rise in user
sign ups.
Key Topics Covered:
- The key factors shaping the development of e-Commerce in China
- The major market sectors and the type of products sold online in China
- The key payment channels offered by online merchants in China and the
overall transaction volume breakdown by channel
- International coverage and language support of China' s online merchants
- Homegrown payment providers' brand recognition, sales reach, and overall
satisfaction
- Profiles of China' s leading homegrown payment providers
- The size of China' s online B2C market, market shares, and forecasts
Online Payment and e-Commerce in China identifies the unique characteristics
of the Chinese online payment and B2C e-commerce market, lays out the
obstacles faced by both payment providers and online merchants, and explains
the solutions put forward by these parties in order to overcome these
obstacles. The report profiles the leading payment providers fighting for
position in the market, with a focus on the eight payment providers currently
leading the pack: Alipay, Tenpay, 99Bill, YeePay, Chinabank Payment, IPS, and
PayEase.
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