Abstract
This is a completely revised and updated analysis of Marketdata' s best-
selling biennial study about the $55 billion U.S. weight loss market. This is
the most comprehensive investigation of the U.S. weight loss market published
by anyone worldwide, covering... dollar value & growth rates of 10 major
weight loss market segments (early 1980s to 2006, trends, developments,
current status reports/estimates, 2010 forecasts) for: diet soft drinks,
artificial sweeteners, health clubs, commercial diet center chains, mail order
and multi-level marketing diet plans, diet books and exercise videos,
children' s weight loss camps and adult residential facilities, medically
supervised programs (weight loss surgery, MDs, RDs, and nutritionist-based
diet plans, hospitals/clinic programs, Rx diet drugs, bariatricians), retail
meal replacements and diet pills, low-calorie dinner entrees & low-carb foods.
New chapters cover: the diet books & exercise videos market and the
diet food home delivery market. Also included: comprehensive dieter
demographics, diet center franchising, extensive industry operating ratios,
and an analysis of the major weight loss websites.
Rankings/revenues of top commercial programs, brand sales, and a Reference
Directory of industry sources. Based on extensive proprietary & secondary
research, management interviews, UFOCs and other documents.
Contains in-depth competitor profiles for: Weight Watchers, Jenny Craig,
NutriSystem, eDiets.com, LA Weight Loss, Herbalife, Slim-Fast, Diet Center,
Physicians Weight Loss, HMR, Optifast, Medifast, Lindora Clinics, Ballys,
Curves, Atkins Nutritionals, and more.
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