Table of Contents
Introduction - Study Scope, Sources Used, Methodology
- Industry Nature & Definition: Description of the industry' s major
segments, services provided, NAICS codes
Executive Overview of Major Findings ($300)
- Highlights & key findings of all report chapters: industry nature,
analysis of major trends/issues affecting the industry (worker pay/turnover,
outsourcing, commercial office vacancy rates, franchising, etc.), profits,
green cleaning, industry size/growth -1989-2012 Forecast, 2006-2007
performance, franchising' s importance, 2004-2007 sales of top competitors
(franchises, non-franchise firms). Analysis of educational, healthcare, other
key end-user segments, industry structure, 2002 Census key operating ratios
(no. of services in U.S., single/multi-unit firms, top 50 mkt. share, etc.),
1998-2006 customer mix.
The Outlook For Office Space and Commercial Construction ($200)
- Status report of commercial & office construction activity and
indicators: value of non-residential construction, 2006-2007 commercial
office vacancy rates in major metro areas & nationwide, amount of existing
commercial floor space by U.S. and by region (1986-2003), share of space by
type activity (retail, education, healthcare)
- Commercial vacancy rates, by top cities, urban vs. suburban markets
- Discussion of absorption rates, "shadow space".
Tables:
- National office vacancy rates by: downtown, suburban, metropolitan
(2006-2007)
- Top office space markets, by million sq. ft.
- Value of new construction of non-residential buildings: 1993-2Q 2007
- Markets (cities) with highest & lowest vacancy rates: 2Q 2007
- Distribution of floor space, by main building activity: 1992-2003
- No. of buildings and % of total floor space by type activity (education,
health care, lodging, retail, offices, warehouses, etc.), by region (1986,
1989, 1992, 1995, 1999, 2003)
- Distribution of commercial floor space, no. of buildings, by Census region.
Industry Size, Growth, Market Segments ($250)
- Discussion/analysis of 2-tiered mkt. structure (large contractors vs.
small independents, and franchise organizations vs. non-franchise cleaners),
estd. share by top 11 firms
- Industry size estimates; rationale for estimates by varying sources,
historical values - Marketdata' s 1992-2012 estimates/forecasts,
factors affecting recent growth
- Discussion of market size, based on commercial floor space vs. Census
survey receipts
- 2005, 2006, 2007 actual and estimated industry performance/receipts
- Sales growth of the leaders, composite average - 2006
- 2007 & 2012 forecasts & outlook: Marketdata projections, key
factors affecting growth
- Discussion of why the industry is recession-resistant, historical
performance
Tables:
- Total industry potential, $ value and % change (1992-2012 F)
- Share of total receipts by exterminating/pest control, janitorial, carpet
cleaning, "all other" building cleaning & maintenance services (1983-1998) -
Census Bureau data
Industry Size - Continued:
- Total industry receipts, by major segments, annual % change (1998-2005;
Census Bureau): total Industry, pest control, janitorial, carpet cleaning,
other services to buildings
- Annual percent change in receipts: 1999-2005
- Historical share of industry sales by pest control vs. janitorial/all
other services: 1985-2002
Status Report of The Carpet Cleaning Industry ($300)
- Nature of the business, evolution of the industry, how carpet cleaning
services operate, services performed, franchises vs. independents
- Major mkt. trends/developments of past several years: discussion
- Discussion of impact of alternative floor coverings, impact on
carpet sales/usage
- Discussion of attempts by mills and retailers to enter carpet cleaning -
why it failed.
- Historical size of the industry: Marketdata estimates of true size of the
segment (1986- 2010 F)
- Discussion of how market potential derived, avg. annual sales per service,
2007 forecast and outlook for the sector, effect of recessions/gas
prices/housing starts, other indicators.
- Estimates of commercial vs. residential, disaster recovery
segments, $ values.
- Industry outlooks by: ServiceMaster, Chem-Dry, Servpro, Mohawk, Duraclean,
IICRC, ASCR, Stanley Steemer, consultants.
- Franchising: analysis of no. of outlets, start-up costs, the top 7 carpet
cleaning franchisers, estd. systemwide revenues (1999, 2002, 2005), franchises
by no. of units, franchise fees, royalty rates, start-up costs
- Carpet cleaner contractor operating ratios: highlights of 2002 Census...
sources of receipts, multi-unit firms, legal form of firm, 2006, top 50 mkt.
share, carpets cleaners' major sources of receipts
The Residential Maid Services Market ($200)
- Summary: nature & estd. 2006 size of the market, estd. $ sales per
franchise vs. commercial cleaning services, list of top franchise companies in
the business, franchises vs. independent maids, reasons why demand is booming
(tax laws, 2-worker households, etc.)
- End-user household demographics: findings of Mediamark Research survey:
major target age groups and usage of professional cleaning services
- List of residential cleaning services franchises: (The Maids Intl., Maid
Brigade; Merry Maids, Molly Maid, Cottage Care, Swisher Maids, Mini Maid,
Home Cleaning Centers of America) - addresses.
Tables:
- Projected no. of U.S. households using a maid or housekeep, by age group:
2000 & 2006 F
- Residential cleaning franchises: no. of units 2003-2006
- Residential cleaning franchises: start-up costs, franchise fee, royalty
rates: 2004-2006
Commercial Cleaning Contractor Operating Ratios (CMM Surveys) ($150)
- Discussion of data collected via Cleaning & Maintenance Management
magazine' s "Benchmarking Survey", survey highlights and major findings
Tables & analysis covers following topics:
- Profile of janitorial services (yrs. in business, avg. gross sales, no. of
employees, etc.)
- 2006 sales volume mix, % of respondents
- Customer mix: % of contractors servicing offices, industrial accts.,
hospitals, etc. 1998-2006
- Surfaces cleaned/areas that contractors clean by type: 1998-2006
- Most frequent customer complaints (restrooms, dusting, etc. - by area):
1996-2006
- Worker productivity measures: square footage cleaned per hr., avg. labor
costs: 1998-2006
- Cleaning worker wages, by region: starting worker wages & average wages
(1998-2007)
- Owner' s yearly compensation (janitorial, specialty cleaning, maid
service): 2005-2006
Industry Structure & Operating Ratios of the Industry ($400)
Total Industry Analysis - Discussion/Text
- Explanation of how to interpret Census data, how the data is
arranged/classified by NAICS codes, and major market segments, 2002 Census
- 2000-2005 Service Annual Survey: Industry receipts and % changes
- Non-employer receipts of 427,000 sole proprietorships without payrolls,
IRS data
- Summary & analysis: no. of cleaning establishments in U.S. and for leading
states; no. of firms; industry size; avg. receipts per office by top states;
mkt. share top 50 firms ratios; summary findings of 2002 Census & comparison
to 1997 data... re: legal form of organization, firms & estabs. by sales size
(in receipts & employment); single/multi-unit operations.
- Summary statistics: 1997 vs. 2002 - no. of estabs; total industry vs.
disinfecting/pest control, other services; annual receipts; payroll costs; no.
of workers; payroll per employee; receipts per employee, receipts per
establishment.
- Geographic analysis - share of national receipts, avg. receipts per
estab., by state, top states' ranking: 1992-2002
- Industry Financial health: composite income statement & balance sheet
ratios, profitabilitytrends, by size of cleaning contractor (janitorial
services, pest control: 2002-2006
Statistical Tables:
Total Industry- All Types of Commercial Cleaning Contractors Aggregated
- Total cleaning industry firms, by legal form of organization
-corporations, sole proprietorships, partnerships: 1997 & 2002, (no. of firms,
receipts, payroll as % receipts, no. of employees).
- Single vs. multi-unit operations, by size (statistics as above) 1997 &
2002.
- Concentration Ratios: ratios for top 4, 8, 20, 50 largest firms 1997 & 2002
- Total Commercial Cleaning Firms, by receipts size (under $100,000 to $100
+ mill.);(no. of firms, estabs., receipts, payroll, avg. receipts per firm)
1997 & 2002
- Receipts & avg. receipts per establishment, by state - 1997.
- Receipts & avg. receipts per establishment, by state - 2002
- All cleaning contractors' receipts and no. of estabs., by major city: 1997
Janitorial-Building Cleaning & Maint. Services
- Janitorial service firms, by legal form of organization - corporate, sole
proprietorships, partnerships: 1997 & 2002, (no. of firms, receipts, payroll
as % receipts, no. of employees)
- Single vs. multi-unit operations, by size (statistics as above) 1997 &
2002.
- Concentration Ratios : ratios by top 4, 8, 20, 50 largest firms 1997 & 2002
- Janitorial service firms, by receipts size (under $100,000 to $100+ mill.)
(no. of firms, estabs., receipts, payroll, avg. receipts per firm), 1997 &
2002.
- Receipts & avg. receipts per establishment, by state - 1997
- Receipts & avg. receipts per establishment, by state - 2002
- Janitorial service contractors' receipts and no. of establishments, by
major city: 1997
Exterminating & Pest Control Services
- Exterminating & pest control firms, by legal form of organization -
corporate, sole proprietor-ships, partnerships: 1997 & 2002, (no. of firms,
receipts, payroll as % receipts, no. of employees) - Single vs. multi-unit
operations, by size (statistics as above) 1997 & 2002.
- Concentration Ratios : ratios by top 4, 8, 20, 50 largest firms 1997 & 2002
- Disinfecting & pest control firms, by receipts size (under $100,000 to
$100+ mill.) (no. of firms, estabs., receipts, payroll, avg. receipts per
firm), 1997 & 2002.
- Receipts & avg. receipts per establishment, by state - 1997
- Receipts & avg. receipts per establishment, by state - 2002
- Composite balance sheet & income statement: 2002-2006 disinfecting & pest
control services.
Industry Structure (continued)
Landscaping Services
- (all tables , as above) - 2002 & 1997
Miscellaneous Building Maintenance Services
- (all tables , as above) - 2002 & 1997
Competitor Profiles: Major Cleaning Franchise Organizations ($350)
- Summary - how many exist? - Entrepreneur magazine' s 2007 Franchise 500
ranking, Discussion: how cleaning franchises work and differ, services
typically provided by parent, master franchises,
- Analysis of avg. initial franchise fees/royalty rates/start-up costs in
2003 vs. 2006
- The industry' s leading franchisers: parent co. vs. systemwide revenues,
2000, 2003, 2006 avg. estimated annual receipts, difficulties estimating
revenues due to full-time vs. part-time workers; franchise investment pkgs.
sold.
- Estimated or actual revenues of the largest non-franchise contractors
(2000, 2003, 2006 sales: ABM, OneSource, Unicco, Temco)
Tables:
- Top janitorial franchises (no. of units 2004-2006, franchise. fee, royalty
%, start-up $)
- Top residential franchises (no. of units 2004-2006, franchise fee, royalty
%, start-up $)
- Top pest control franchises (no. of units 2004-2006, franchise fee,
royalty %, start-up $)
- Top restroom franchises (no. of units 2004-2006, franchise fee, royalty %,
start-up $)
- Top window washing franchises (no. of units 2004-2006, franchise fee,
royalty %, start-up $)
Profiles of The Leading Commercial Cleaning Franchises & Non-Franchise Firms
(For each company below: discussion & analysis of services offered, divisions,
franchise packages offered/cost, performance; markets served; strategies, UFOC
financials; history & recent developments; acquisitions, number of
franchises; marketing strategies)
- ABM Industries
- Anago Franchising
- Clean net USA
- Coverall Cleaning Concepts
- Jan-Pro
- Jani-King Intl.
- OneSource
- O.P.E.N. America
- Servpro
- ServiceMaster
- Swisher Intl.
- Tower Cleaning Systems
- UNICCO Service Co.
- Vanguard Cleaning Systems
Reference Directory of Industry Information Sources
- Addresses, phones, contacts at major industry trade associations, trade
journals, consulting firms: commercial cleaning and carpet cleaning segments.
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