Abstract
This is a completely revised and updated analysis of Marketdata' s best-selling
biennial study about the $58.6 billion U.S. weight loss market. This is the
most comprehensive investigation of the U.S. weight loss market published by
anyone worldwide, covering..... dollar value & growth rates of 9 major
weight loss market segments (early 1980s to 2008, 2009 and 2012
forecasts), latest market trends and developments, status reports for:
diet soft drinks, artificial sweeteners, health clubs, commercial diet
center chains, mail order and multi-level marketing diet plans, diet books and
exercise videos, diet websites, diet food home delivery services, medically
supervised programs (weight loss surgery, MDs, RDs, and nutritionist-based
diet plans, hospitals/clinic programs, Rx diet drugs, bariatrician plans),
retail meal replacements and diet pills, low-calorie entrees and low-carb
foods.
Also included: Top 30 competitors ranking, 20-year revenue history of
the market through past recessions, comprehensive dieter demographics, diet
center franchising, and commercial centers operating ratios.
Rankings/revenues of top 8 commercial chains, brand sales, and a
Reference Directory of industry sources. New: results of recent surveys
by the Calorie Control Council, Nutrition Business Journal, plus 110 dieter
metrics/preferences from BestDietForMe.com online surveys.
Contains 31 in-depth updated competitor profiles with 2008 financials
for: Weight Watchers, Jenny Craig, NutriSystem, eDiets.com, LA Weight Loss,
Herbalife, Slim-Fast, Diet Center, Physicians Weight Loss, HMR, Optifast,
Medifast, Lindora Clinics, Ballys, Curves, Atkins Nutritionals, and many more.
Based on extensive primary & secondary research, management phone interviews,
UFOCs and other documents.
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