Abstract
This new Marketdata study examines the $1 billion diet food home delivery or
"home meal replacement" market in the U.S. This is a niche segment of the
overall weight loss market appealing to the most affluent dieters, that has
grown rapidly and attracted new competitors. Research for this study was based
on primary research involving custom Marketdata telephone surveys of company
management.
Roughly 30 companies compete, and the number is growing. Some ship food
nationwide while others provide fresh daily delivery to local markets such as
New York City and Los Angeles.
The study covers: nature/structure of the market, key demand factors,
pricing, distribution & franchising, how companies are formed and operate,
profitability/expense ratios, customer demographics, market size (2005-2008,
2009 & 2012 forecasts, management outlooks and opinions of market growth and
the competition.
Also Included: Complete Status Report of the Total Weight Loss Market,
with outlooks for commercial, medical and retail programs, 2009 & 2012
forecasts, latest dieter trends, major market developments of 2008, 2008
financials for the public diet companies, effects of the recession, ranking of
top weight loss companies, 1989-2012 market size/growth history.
29 Competitor Profiles for: NutriSystem, Jenny Direct, Medifast, Diet
To Go, 5 Squares, BistroMD, Atkins At Home, eDiets Meal Delivery, Chefs Diet,
Freshology, Sunfare, Seattle Sutton' s Healthy Eating, HMR At Home, In The
Zone, Personal Chef To Go, and more (address, program descriptions, prices,
market outlooks, financials when available).
Some Findings.....
- The average monthly cost of a diet/healthy food home delivery plan
is $726.
- We expect the market value to grow 3.7% in 2009 and 12-13% to 2012
- Most local daily fresh food services serve the LA and NYC markets
and don' t generate sales higher than $1-5 million.
- Some services have been around 20+ years but the market took off in
2002-2003.
- 60-70% of customers are female, and clients usually stay on plan
8-12 weeks.
- Other than NutriSystem, most services don' t advertise other than
word-of-mouth.
- Potential clients range from the elderly to college students,
working Moms, time- pressed executives, celebrities, and yuppies looking for
convenience.
Report Statistics
- Pages: 146
- Tables & charts:48
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