The U.S. Diet Food Home Delivery Services Market

Table of Contents

Introduction & Report Methodology

Overview of Major Findings

• Highlights of all chapters, market size/growth - 2005-2012 forecasts, major market trends and effect of the recession on major players, 2009 forecasts/outlook, rationale
• Dieter and diet food delivery client demographics. Shares preferring home-based Diet plans and diet company food.

Nature & Structure of The Market

• Why The Demand?
• How Diet Food Home Delivery Services Operate: fresh vs. frozen, daily vs. weekly delivery
• How Diet Food Delivery Companies Are Formed, why some fail, start-up costs
• Number of Companies Offering The Service
• Pricing - How Much Does Diet Food Home Delivery Cost?
• Competitors by delivery areas.

• Table: Avg. monthly plan costs for 21 companies
  • Distribution & Franchising: Local vs. Regional vs. National Reach: which companies franchise, cost to buy

• Medifast & NutriSystem 9 months 2008/2007 financial data, income, expenses by type
• UFOC franchise data for Seattle Sutton' s Healthy Eating

• Demographics of The Typical Dieter Overall
• The Potential Market- analysis of BestDietForMe.com visitors. Dieters by: gender, age, BMI, starting weight, special foods needs, budget, program location preferred, interest in food home delivery, type food plan desired, prior diet plans used, exercise preferences, psychological support needs (2007-2008, Q3 2008, Q4 2008, Q4 2007)
• Percent of dieters that prefer home-based diet plan, that are interested in diet food Delivery, that prefer pre-packaged or company diet food (16 quarters' data: 2005-2008)
• Number of dieting attempts per year (1989-2007)
• Customer demographics for Jenny Craig, NutriSystem, other diet food delivery companies
• Customer acquisition costs.

• Latest 2008 market trends and developments, analysis and discussion
• Status of commercial programs, medical plans, retail diet products, drugs. Effects of recession, 2009 outlooks for each market segment

• Tables: 1989-2012 F sales for 9 market segments: 20 year view of the industry, through past recessions and growth periods.
  • The top diet companies, by 2007-2008 sales

• Various methods used to estimate market size: individual competitor sales vs. number of potential customers and avg. value per customer
• 2008 Estimate: discussion of forecasted revenues/expected growth for 2008, 2009
• 2012 Forecast: discussion of macro factors affecting demand, level of advertising, market maturation, diet food delivery concept' s position in product life cycle, the recession, possible new competitors
• Factors affecting demand and growth in 2009, 2010 to 2012 - discussion.
• Estimated 2009 sales, by competitor.

Competitor Profiles

In-depth company descriptions, history, how the programs work, pricing, areas shipped to, findings of Marketdata phone interviews with management, company headquarters address/phone /website/key contact persons, distribution/franchising information, 2006-2008 financials for public companies, etc. for.....

• NutriSystem
• Jenny Direct (Jenny Craig)
• Medifast
• eDiets Meal Delivery
• 5 Squares
• 3 Hour Diet At Home
• Bistro MD
• Chefs Diet
• Diet To Go
• Sunfare
• Club Gourmet
• Diet Delivery/TSG Group (Canadian)
• Freshology
• Gourmet On the Go
• HMR At Home (Health Management Resources)
• Healthy Living Foods
• In The Zone Delivery
• Mediterranean Meals
• Nutrition In Motion (Canadian)
• Nutrifit
• Personal Chef To Go
• Pure Foods
• Rawvolution
• Seattle Sutton' s Healthy Eating
• Susan' s Healthy Gourmet
• The Slimdown
• The Fresh Diet.

• Directory of weight loss market studies, consultants, trade journals and associations