The Definitive Guide to: GPS, RFID, Wi-Fi, and other Wireless Location-Based Services

Table of Contents

1. Introduction

• 1.1. Overall Purpose
• 1.2 What are Wireless Location-Based Services (LBS)?
• 1.3 Why Are Location-Based Services Important?
• 1.4 What is The Difference Between Wireless and Wireline LBS?
• 1.5 The North American LBS Forecast - Revenue, Hot Applications, and Why
• 1.6 What is The Global Positioning System (GPS), and Why Is It Such An Important Part of Location-Based Services?
  • 1.6.1 GPS Overview
  • 1.6.2 Why GPS is Important For LBS
  • 1.6.3 "Conventional" GPS versus Assisted-GPS
  • 1.6.4 Why GPS alone is not enough
    • 1.6.4.1 GPS-Based versus Network-Based Location Determination
    • 1.6.4.2 RFID
    • 1.6.4.3 Location-Enabled Wi-Fi/802.11x
• 1.7 The Future of GPS
  • 1.7.1 Galileo
  • 1.7.2 QZSS
  • 1.7.3 Beidou/Compass
  • 1.7.4 GLONASS
• 1.8 A Quick (and Humorous) Profile of The Evolution of LBS in the U.S, and Why It Took So Darn Long...
• 1.9 What took so long?
• 1.10 LBS Opportunity Overview
• 1.11 Why LBS Applications Fail

2. 2009-2012 LBS North American Forecast and Market Drivers

• 2.1 North American Forecast
  • 2.1.1 Analysis
  • 2.1.2 Bottom Line
• 2.2 United States/Canada/ Forecast and Market Drivers
  • 2.2.1 United States
  • 2.2.2 Canada

3. The LBS Ecosystem

• 3.1 Overview
• 3.2 Map Data Providers
  • 3.2.1 Overview
  • 3.2.2 Map Data Components
    • 3.2.2.1 Attribute Data
    • 3.2.2.2 Feature Representation
    • 3.2.2.3 Spatial Relationships and Analysis
    • 3.2.2.4 Coordinate Systems and Map Projection
    • 3.2.2.5 Spatial Data Encoding
      • 3.2.2.5.1 Vector Data
      • 3.2.2.5.2 Raster Data
  • 3.2.2 Key Players
    • 3.2.2.1 NAVTEQ
    • 3.2.2.2 TeleAtlas
    • 3.2.2.3 Specialty Data Providers
      • 3.2.2.3.1 AirSage
      • 3.2.2.3.2 Clear Channel Communications
      • 3.2.2.3.3 Dash Navigation
      • 3.2.2.3.4 Inrix
      • 3.2.2.3.5 NAVTEQ/Traffic.com
      • 3.2.2.3.6 Westwood One/ Metro Networks
• 3.3 Geospatial/Location Platform Providers
  • 3.3.1 Overview
  • 3.3.2 Key Players
    • 3.3.2.1 Autodesk (Now part of Telecommunications Systems)
    • 3.3.2.2 deCarta
    • 3.3.2.3 Google Maps
    • 3.3.2.4 Networks in Motion (NIM)
    • 3.3.2.5 Skyhook Wireless
• 3.4 Application Providers
  • 3.4.1 Overview
  • 3.4.2 Key Players
    • 3.4.2.1 Enterprise Applications
      • 3.4.2.1.1 Smarter Agent
      • 3.4.2.1.2 Zoospi
    • 3.4.2.2 Navigation
      • 3.4.2.2.1 TeleNav (Supplier to Carriers)
      • 3.4.2.2.2 Telmap
      • 3.4.2.2.3 Portable Navigation Devices (e.g. Garmin, Tom Tom, Magellan, Trimble)
    • 3.4.2.3 Safety and Security (includes Family Finder)
      • 3.4.2.3.1 AEN911
      • 3.4.2.3.2 Wavemarket
    • 3.4.2.4 Social Networking
      • 3.4.2.4.1 DialPlus
      • 3.4.2.4.2 Loopt
      • 3.4.2.4.3 TEN23 (Spotjots)
      • 3.4.2.4.4 Whrrl
• 3.5 Devices
  • 3.5.2 Overview
  • 3.5.3 Key Players
    • 3.5.2.1 Nokia
    • 3.5.2.2 Research In Motion (Blackberry)
• 3.6 LBS-Related Chipset Manufacturers
  • 3.6.2 Overview of GPS Chipset Dimensions
  • 3.6.2 Key Players
    • 3.6.2.1 Qualcomm
    • 3.6.2.2 Sirf (CDR)
  • 3.6.3 Key Trends/Predictions
• 3.7 LBS Aggregators
  • 3.7.1 Overview
  • 3.7.2 Key Players
    • 3.7.2.1 Alcatel Lucent
    • 3.7.2.2 Loc-Aid
    • 3.7.2.3 ulocate
    • 3.7.2.4 Useful Networks
    • 3.7.2.5 WaveMarket
  • 3.7.3 Key Trends/Predictions
• 3.8 Carriers
  • 3.8.1 Overview
  • 3.8.2 Key Players
    • 3.8.2.2 AT&T Mobility
      • 3.8.2.2.1 Navigation (AT&T Navigator)
      • 3.8.2.2.2 Family Finder (AT&T FamilyMap)
      • 3.8.2.2.3 Social Networking (Loopt)
      • 3.8.2.2.4 Mobile Resource Management (TeleNav and Xora)
    • 3.8.2.3 Bell Mobility
      • 3.8.2.3.1 Navigation
      • 3.8.2.3.2 Famliy Finder (Seek and Find)
    • 3.8.2.4 Sprint Nextel
      • 3.8.2.4.1 Navigation (Sprint Navigator)
      • 3.8.2.4.2 Family Finder (Sprint Family Locator)
      • 3.8.2.4.3 Social Networking (Loopt)
      • 3.8.2.4.3 Mobile Resource Manaqement
    • 3.8.2.5 Telus
      • 3.8.2.5.1 Navigation (TELUS Navigator)
      • 3.8.2.5.2 Family Finder
      • 3.8.2.5.3 Mobile Resource Management
    • 3.8.2.6 T-Mobile
    • 3.8.2.7 Verizon Wireless
      • 3.8.2.7.1 Navigation
      • 3.8.2.7.3 Family Finder (Chaperone)
      • 3.8.2.7.4 Social Networking (Loopt)
      • 3.8.2.7.5 Mobile Resource Manaqement
• 3.9 Location Infastructure Providers
  • 3.9.1 Andrews Corporation
  • 3.9.2 Broadcom
  • 3.9.3 OpenWave
  • 3.9.4 TeleCommunication Systems (TCS)
  • 3.9.5 TruePosition

4. Consumer LBS Applications

• 4.1 Overview
  • 4.1.1 The Navigation Platform: In-Vehicle versus Portable - Which will win?
• 4.2 Consumer/Children Safety and Security (Family Finder)
  • 4.2.1 Overview
  • 4.2.2 Key Requirements
• 4.3 Mobile Social Networking
  • 4.3.1 Overview
  • 4.3.2 Key Requirements
• 4.4 Location-Based Mobile Games
  • 4.4.1 Overview
  • 4.4.2 Key Requirements
• 4.5 Location-Based Entertainment

5 Business and Government Opportunities

• 5.1 Functional Opportunities
  • 5.1.1 Mobile Resource Management (MRM)
    • 5.1.1.1 Overview
    • 5.1.1.3 Key Players
      • 5.1.1.3.1 ActSoft
      • 5.1.1.3.2 TeleNav
      • 5.1.1.3.3 Xora (includes GearWorks)
  • 5.1.2 Mobile Asset Management (MAM)
    • 5.1.2.1 Safety and Security
    • 5.1.2.2 Complex Process Simplification
• 5.2 Business/Industry Vertical Opportunities
  • 5.2.1 Overview
  • 5.2.2 Agriculture
  • 5.2.3 Archaeology
  • 5.2.4 Consumer Products
  • 5.2.5 Construction
  • 5.2.6 Financial Services
  • 5.2.7 Health Care
  • 5.2.8 Insurance
  • 5.2.9 Manufacturing
  • 5.2.10 Media
  • 5.2.11 Medical
  • 5.2.12 Outdoor Recreation and Management
  • 5.2.13 Public Safety (Beyond E911 or Consumer Safety Apps)
  • 5.2.14 Real Estate
  • 5.2.15 Retail
  • 5.2.16 Security Services
  • 5.2.17 Shopping Malls
  • 5.2.18 Stadium Management
  • 5.2.19 Transportation
  • 5.2.20 Utilities
  • 5.2.21 Wireless E911
  • 5.2.22 Zoo Management
• 5.3 Technology-Based Opportunities
  • 5.3.1 RFID Applications - Current and Future
    • 5.3.1.1 RFID Issues
    • 5.3.1.2 Bottom Line
  • 5.3.2 Location-Enabled Wi-Fi/802.11x
    • 5.3.2.1 Overview
    • 5.3.2.2 Health Care
    • 5.3.2.3 Manufacturing
    • 5.3.2.4 Warehousing and Distribution
    • 5.3.2.5 Campus Environments
  • 5.3.3 Convergent Opportunities
    • 5.3.3.1 Cellular/Wi-Fi
    • 5.3.3.2 Cellular/RFID

6. Identifying LBS Opportunities

• 6.1 Niche versus "Mass' Markets
  • 6.1.1 The LBS Application "Wheel"TM
  • 6.1.2 The Case For Niche Markets
    • 6.1.2.1 Functionality Packaging
      • 6.1.2.1.2 Device Selection
      • 6.1.2.1.3 Map Data Selection
      • 6.1.2.1.4 Network Architecture Design
      • 6.1.2.1.5 Location-Determination Method Selection
      • 6.1.2.1.6 Business Model Design
    • 6.1.2.2 Niche Product Marketing
  • 6.1.3 The (Lesser) Case For Mass Markets
  • 6.1.4 WHY LBS APPLICATIONS FAIL! (Continued)
    • 6.1.4.1 Poorly Identified Opportunities
    • 6.1.4.2 Poorly Articulated Customer Value Proposition
• 6.2 LBS Opportunity Psychology
  • 6.2.1 "Want" Versus "Need" (Discretionary versus Necessity)
  • 6.2.2 First To Market versus Fast Follower. Which To Choose?

7. How To Market Location-Based Applications

• 7.1 WHY LBS APPLICATIONS FAIL (continued)!
• 7.2 Packaging The Value Proposition
• 7.3 Leveraging Your Partners

Appendices

A. LBS Positioning Determination Technologies - GPS and Terrestrial-Based Technologies

B. About the Author