Abstract
Overview
Engineering Economics for Telecom & Media Technologists is a practical guide
towards planning and operating a media driven network using basic fiscal
management processes. This is a back-to-basics book. This book is partly an
engineering economy textbook and real-world network financial management
handbook. This book is blunt and to the point. This book is to be used by all
technologists operating in this new realm of broadband multimedia. This
publication will direct the technologist to think about driving revenue
generation. While this publication will not mention company names, the
examples given may be familiar to many readers.
This publication will raise network planning issues and network operations
issues. Network planning and operations has always been based on costs
optimization and meeting customer needs. This publication will discuss revenue
models that can be utilized in the new telecom media business environment.
Meeting customer needs assumes revenue generation. Carrier and vendor
technologists will benefit from this handbook by understanding the financial
drivers behind operating a network. The basics of money articulated in this
book will be of value to those who create and sell hardware and software.
Unlike the Telecom and IT Financial Handbook, this book will address revenue
models and content.
Target Audience
- Engineers and technologists
- Planners and project managers
- Technical managers and upper level management
- Anyone responsible or involved with telecom and/or IT financial issues
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