Public Access WLAN Case Studies 2007: Evaluating Global WiFi Hotspot Service and Service Providers

Table of Contents

• TABLE OF CONTENTS
• PREFACE: THE NEW PUBLIC ACCESS PARADIGM
• EXECUTIVE SUMMARY: THE WLAN HOTSPOT ADVENTURE
• INTRODUCTION: WLAN HOTSPOTS
• 802.11 WLAN TECHNICAL OVERVIEW
  • EVOLUTION OF 802.11
  • PHYSICAL ASPECTS OF WLAN HOTSPOT DEPLOYMENT
  • SECURITY AND THE WLAN
• ROAMING AND WLAN
  • HANDOVER ROAMING
  • CONTRACTUAL ROAMING
• BUSINESS CASES FOR WLAN
  • HIGH-TRAFFIC COFFEE SHOP
• Free Access within an Established Coffee House Chain
  • ESTABLISHED CHAIN, HIGH-TRAFFIC LOCALE W/ACCESS CHARGES
  • AIRPORT DEPLOYMENT
• EARNING MONEY FROM WLAN HOTSPOTS
  • SUBSCRIBERS
  • SERVICES
  • MIXED HARVEST
• HOTSPOT OPERATOR OVERVIEW
  • MOBILE OPERATOR REVENUE
  • BUSINESS OUTLOOK FOR THE INDUSTRY
  • CREATING SUCCESS THROUGH WIDESPREAD COVERAGE
  • ASPECTS OF FAILURE
  • WHAT LIES AHEAD
• FUNDAMENTAL QUESTIONS ABOUT THE WLAN PARADIGM
  • PSYCHOGRAPHIC PROFILES OF THE INTERNET USERS
    • Business User
    • Average User
    • Youth User
• HOTSPOT TYPING AND BUSINESS CASES
  • ENTERPRISE
  • CAFES
  • AIRPORTS
  • HOTELS
  • APARTMENT COMPLEXES
• COMPARING ACCESS
  • T-MOBILE
  • T-MOBILE HOTSPOTS
  • T-MOBILE SUBSCRIPTION/ACCESS OPTIONS
• WAYPORT
  • WAYPORT HOTSPOTS
  • WAYPORT SUBSCRIPTION/ACCESS OPTIONS
• BOINGO
  • BOINGO HOTSPOTS
  • BOINGO SUBSCRIPTION/ACCESS OPTIONS
• HOTSPOTZZ (FORMERLY WIFI METRO)
  • HOTSPOTZZ HOTSPOTS
  • HOTSPOTZZ SUBSCRIPTION/ACCESS OPTIONS
• SURF AND SIP
  • SURF AND SIP HOTSPOTS
  • SURF AND SIP SUBSCRIPTION/ACCESS OPTIONS
• FATPORT
  • FATPORT HOTSPOTS
  • FATPORT SUBSCRIPTION/ACCESS OPTIONS
• CAFÉ.COM
  • Café.COM HOTSPOTS
  • Café.COM SUBSCRIPTION/ACCESS OPTIONS
• PANERA BREAD COMPANY
  • PANERA HOTSPOTS
  • PANERA SUBSCRIPTION/ACCESS OPTIONS
  • STSN HOTSPOTS
  • STSN SUBSCRIPTION/ACCESS OPTIONS
• TODAY' S HOTSPOT OPERATORS
  • NORTH AMERICA
    • North America hotspot operators as of January 2007
    • Outlook and Recommendations
  • EUROPE
    • Top European hotspot operators as of January 2007
  • ASIA
    • Top Asian hotspot operators as of January 2007
• CASE STUDIES: NORTH AMERICAN HOTSPOT OPERATORS
  • ADVERTISING-BASED FREE WIFI: THE “GOOGLIZATION” OF WIFI
  • VERIZON (PROGRAM ENDED)
    • Verizon Hotspots
    • Verizon Strategy
  • T-MOBILE
    • T-Mobile Hotspots
    • T-Mobile Subscription/Access Options
    • T-Mobile Strategy
    • T-Mobile Outlook and Recommendations
  • IPASS
    • iPass Subscription/Access Options
    • iPass Strategy
    • Outlook and Recommendations
• AT&T
• AT&T WIRELESS HOTSPOTS
  • AT&T Wireless Subscription/Access Options
  • AT&T Wireless Strategy
  • AT&T Wireless Outlook and Recommendations
• WAYPORT
  • Wayport Subscription/Access Options
  • Wayport Strategy
  • Wayport Outlook and Recommendations
• STSN
  • STSN Hotspots
  • STSN Subscription/Access Options
  • STSN Strategy
  • STSN Outlook and Recommendations
• BOINGO
  • Boingo Hotspots
  • Boingo Subscription/Access Options
  • Boingo Strategy
  • Boingo Outlook and Recommendations
• PANERA BREAD COMPANY
  • Panera Hotspots
  • Panera Subscription/Access Options
  • Panera Strategy
  • Panera Outlook and Recommendations
• HOTSPOTZZ (FORMERLY WIFI METRO)
  • Hotspotzz Hotspots
  • Hotspotzz Subscription/Access Options
  • Hotspotzz Strategy
  • Hotspotzz Outlook and Recommendations
• SURF AND SIP
  • Surf and Sip Hotspots
  • Surf and Sip Subscription/Access Options
  • Surf and Sip Strategy
  • Surf and Sip Outlook and Recommendations
• FATPORT
  • FatPort Hotspots
  • FatPort Subscription/Access Options
  • FatPort Strategy
  • FatPort Outlook and Recommendations
• PRONTO
  • Pronto Hotspots
  • Pronto Subscription/Access Options
  • Pronto Strategy
  • Pronto Outlook and Recommendations
• Café.COM
  • Café.com Hotspots
  • Café.com Subscription/Access Options
  • Café.com Strategy
  • Café.com Outlook and Recommendations
• NORTH AMERICAN OPERATOR SUMMARY

EUROPEAN HOTSPOT OPERATORS

• TELIA HOME-RUN (SWEDEN)
  • Telia Home-Run Hotspots
  • Telia Home-Run Subscription/Access Options
  • Telia Home-Run Strategy
  • Telia Home-Run Outlook and Recommendations
• TELIA SONERA (FINLAND) HOMERUN
  • Sonera Hotspots
  • Sonera Subscription/Access Prices
  • Sonera Strategy
  • Sonera Outlook and Recommendations
• TELENOR MOBIL
  • Telenor Hotspots
  • Telenor Subscription/Access Options
  • Telenor Strategy
  • Telenor Outlook and Recommendations
• BT OPENZONE
  • BT OpenZone Hotspots
  • BT OpenZone Subscription/Access Options
  • Subscriptions
  • BT OpenZone Strategy
  • BT OpenZone Outlook and Recommendations
• THE CLOUD (UK)
  • The Cloud Hotspots
  • The Cloud Subscription/Access Options
  • The Cloud Strategy
  • The Cloud Outlook and Recommendations
• TDC MOBILE DENMARK
  • TDC Mobile Hotspots
  • TDC Mobile Subscription/Access Options
  • TDC Mobile Strategy
  • TDC Mobile Outlook and Recommendations
  • KPN Hotspots
  • KPN Subscription/Access Options
  • KPN Strategy
  • KPN Outlook and Recommendations
• WLAN GMBH (PART OF SWISSCOM)
  • WLAN GmbH Hotspots/Swisscom
  • WLAN GmbH Subscription/Access Options
  • WLAN GmbH Strategy
  • WLAN GmbH Outlook and Recommendations
• T-MOBILE (AUSTRIA)
  • T-Mobile Hotspots
  • T-Mobile Subscription/Access Options
  • Hot Spot Pass w/Credit Card
  • T-Mobile Strategy
  • T-Mobile Outlook and Recommendations
• MEGABEAM (NOW SWISSCOM)
  • Megabeam Hotspots
  • Megabeam Subscription/Access Options (for Italy)
  • Megabeam Strategy
  • Megabeam Outlook and Recommendations
• APTILO NETWORK
  • Aptilo Hotspots
  • Aptilo Subscription/Access Options
  • Aptilo Strategy
  • Aptilo Outlook and Recommendations
• SWISSCOM EUROSPOT (A SUBSIDIARY OF SWISSCOM)
  • Swisscom Hotspots
  • Swisscom Eurospot Subscription/Access Options
  • Swisscom Strategy
  • Swisscom Outlook and Recommendations
• EUROPEAN OPERATOR SUMMARY

ASIA

• CBCOM (CHINA)
  • CBCom Hotspots
  • CBCom Subscription/Access Options
  • CBCom Strategy
  • CBCom Outlook and Recommendations
• CHINA MOBILE (CHINA)
  • China Mobile Hotspots
  • China Mobile Subscription/Access Options
  • China Mobile Strategy
  • China Mobile Outlook and Recommendations
• CHINA NETCOM (CHINA)
  • China Netcom Hotspots
  • China Netcom Subscription/Access Options
  • China Netcom Strategy
  • China Netcom Outlook and Recommendations
• SMCC (SHANGHAI, CHINA)
  • SMCC Hotspots
  • SMCC Subscription/Access Options
  • SMCC Strategy
  • SMCC Outlook and Recommendations
• NTT-C (JAPAN)
  • NTT-C Hotspots
  • NTT-C Subscription/Access Options
  • NTT-C Strategy
  • NTT-C Outlook and Recommendations
• NTT DOCOMO COMMUNICATIONS (JAPAN)
  • NTT DoCoMo Hotspots
  • NTT DoCoMo Subscription/Access Options
  • NTT DoCoMo Strategy
  • NTT DoCoMo Outlook and Recommendations
• HANARO TELECOM
  • Hanaro Telecom Hotspots
  • Hanaro Telecom Subscription/Access Options
  • Hanaro Telecom Strategy
  • Hanaro Telecom Outlook and Recommendations
• KOREA TELECOM
  • Korea Telecom Hotspots
  • Korea Telecom Subscription/Access Options
  • Korea Telecom Strategy
  • Korea Telecom Outlook and Recommendations
• SINGTEL
  • SingTel Hotspots
  • SingTel Subscription/Access Options
  • SingTel Strategy
  • SingTel Outlook and Recommendations
• STARHUB (SINGAPORE)
  • StarHub Hotspots
  • StarHub Subscription/Access Options
  • StarHub Strategy
  • StarHub Outlook and Recommendations
• AIRBORNE ACCESS (A SUBSIDIARY OF EPLDT, PHILIPPINES)
  • Airborne Access Hotspots
  • Airborne Access Subscription/Access Options
  • Pre-Paid
  • Airborne Access Strategy
  • Airborne Access Outlook and Recommendations
• AZURE (AUSTRALIA)
  • Azure Hotspots
  • Azure Subscription/Access Options
  • Azure Strategy
  • Azure Outlook and Recommendations
• BLINK (EPLDT INC, PHILIPPINE LD TELEPHONE COMPANY)
  • Blink Hotspots
  • Blink Subscription/Access Options
  • Blink Strategy
  • Blink Outlook and Recommendations
• PCCW NETVIGATOR (HONG KONG)
  • PCCW IMS Hotspots
  • PCCW IMS Subscription/Access Options (prices in HK dollars
  • PCCW IMS Strategy
  • PCCW IMS Outlook and Recommendations
• YELLOWSPOTS (MALAYSIA, ASIA)
  • YellowSpots Hotspots
  • YellowSpots Subscription/Access Options
  • YellowSpots Strategy
  • YellowSpots Outlook and Recommendations
• ASIAN/AUSTRALIAN OPERATOR SUMMARY

WORLDWIDE PUBLIC HOTSPOT FORECAST 2007-2012

• TOTAL WORLDWIDE PUBLIC HOTSPOTS
• FREE WORLDWIDE PUBLIC HOTSPOTS

SUMMARY

INDEX

ABOUT THE AUTHOR