Table of Contents
- The Android Launch
- What is Android?
- What is the Role of the OHA?
- What is Google' s Vision for Android?
- Eric Schmidt' s Perspective
- Sergey Brin' s Perspective
- Responses to the Android Launch
- Steve Ballmer' s Perspective (Microsoft) - YouTube Video
- Nigel Clifford' s Perspective (Symbian) - YouTube Video
- John Dvorak' s Perspective (Editor, PC Magazine) - YouTube Video
- A Mobile Value System
- Towards an Ecosystem
- Japan' s Dominant Mobile Market
- DoCoMo' s International Failures
- What is an Ecosystem?
- The Japanese Ecosystem Model
- The Traditional Mobile Value System
- Exporting the Ecosystem (Successfully)
- The Android "Ecosystem"
- The Competitive Landscape
- Existing Mobile Platforms
- Symbian' s Market Dominance
- The Symbian, Linux, Windows Mobile "Ecosystem" Model
- It' s Google' s Android (Not a lesser competitor)
- Competition in the Linux Segment
- Blackberry (RIM), Palm and Apple "Ecosystem" Model
Key Insights
- The Challenges for Android
- Ecosystem Success Factors
- Lesson 1
- Lesson 2
- Lesson 3
- Lesson 4
- Lesson 5
- Android' s Challenges From the Ecosystem Perspective
- Challenge 1 - Unify
- Challenge 2 - Reward
- Challenge 3 - Guide
- Challenge 4 - Inspire
- Clear Intention to Succeed
- Android is an Ecosystem
- The U.S. Takes the Lead in Mobile?
- The Unique Mobile Consumer
- The Way Forward
List of Figures:
- Figure 1: The OHA
- Figure 2: Global Mobile Data Users
- Figure 3: Japan' s Wireless Ecosystem
- Figure 4: Japan' s Mobile Customer
- Figure 5: The Typical Mobile Value System
- Figure 6: Everyone' s Customer
- Figure 7: The Android Ecosystem
- Figure 8: Still Everyone' s Customer
- Figure 9: Smartphone Market Share
- Figure 10: Symbian, Linux and Windows Mobile Ecosystem
- Table 1: Mobile Linux Players
- Figure 11: RIM, Apple and Palm Ecosystem
- Figure 12: Unify
- Figure 13: Reward
- Figure 14: Guide
- Figure 15: Inspire
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