Table of Contents
- What is a Blog?
- The Roots of Blogging
- Who Blogs and Why?
- What is Sponsored-blogging?
- Impacts of Sponsored-blogging
- The Market for Sponsored-blogging
- Number of Blogs and Bloggers
- Average Payment per Sponsored Post
- Sponsored-blogging In-Depth
- Sponsored-blog Ad Network Revenue Models
- Mechanics
- Variations
- Issues
- Disclosure
- No-Follow
- Do Follow
- Metrics
- The CPM Box
- Readership Auditing
- Conversation with a Retail Merchandiser
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