Abstract
Overview:
AdMob is among a handful of emerging players in the advertising network space
that can chase and surpass established players such as Third Screen Media and
Doubleclick.
This report provides a concise and highly impactful analysis of AdMob' s
business prospects, competitive analysis, SWOT analysis, and Mind Commerce' s
proprietary analysis of the Mobile Advertising Network Vendor Landscape. This
must read report will help anyone involved in mobile advertising better
understand business strategies, competition and the direction of product
offerings and solutions.
Key Findings:
- Mind Commerce finds that AdMob is among a handful of emerging players in
the advertising network space that can chase and surpass established players
like Third Screen Media and Doubleclick.
- What differentiates AdMob from other networks, Mind Commerce believes, is
its unique marketing analytics and dashboarding capabilities that provide
advertisers with real-time access to campaign metrics. AdMob could do more in
the mobile marketplace to promote this capability that empowers advertisers
with cost-cutting, game-changing mobile Web analytics.
- In only three years, AdMob has amassed a network of thousands of mobile
sites and developed substantial backbone server technology, advanced
algorithms, and data analytics capabilities that enables it to produce a
robust set of solutions for clients to reach today' s mobile network user.
- AdMob is at a critical juncture in its short life due to the increasing
maturity of the mobile marketing and advertising space that is resulting in
big payoffs for brand managers, particularly those selling to a local consumer
market.
Target Audience
Media Buyers at Marketing and Advertising Agencies, and Corporate Marketing
Departments: Chief Marketing and Advertising Executives are determining
how best to allocate their budgets for 2010 and mobile is certainly on their
radar.
Mobile advertising networks: The suppliers enable different types of
mobile ads to be broadcast over mobile networks, in videos, and in other
mobile premium content.
Mobile search and content aggregators: Many are chasing Google but the
smaller vendors offer localized search capabilities.
Cellular phone providers. They carry the millions of text messages, some of
them sponsored, and are looking at ways to leverage mobile marketing campaign
data for their own use.
Mobile platform developers: These suppliers create videos, games,
downloadable applications for mobile that they in turn use to recruit
sponsorship opportunities.
Traditional media outlets: Broadcast television stations and Internet
properties are leveraging mobile to stream newscasts and other premium content
Smartphone and PDA manufacturers. They provide the hardware that enable
next-generation mobile content possible
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